Devyani M.Lal Email & Phone Number

Bengaluru, Karnataka, In

I lead exploratory, design and evaluative research efforts for multiple commissioned qualitative research studies - Conducted exploratory and evaluative design research for Augmented Reality CPR training App and a 360-degree training module App for Labor Management for frontline health workers during the Covid-19 pandemic, resulting in actionable insights and recommendations for improving the user experience and increasing adoption rates. - Implemented usability and pilot testing of two training applications - the CPR training app and Labor management training app. The pilot testing was conducted with 41 Community Health Officers (CHOs) in Lucknow and 27 CHOs at VAB Hospital in Varanasi, India. Client: Bill and Melinda Gates Foundation - Conducted participant observation, personal interviews, and "day in the life" studies to gather qualitative data on drug-resistant tuberculosis patients as part of Path's public health program. - Collected and analyzed qualitative data of 68+ participants through inductive and deductive coding processes to identify themes and barriers associated with accessing TB drugs and diagnosis. Client: Path- Designed and developed exploratory design research plans, execution to validation from potential clients till the brand’s launch- Successfully conducted user interviews, stakeholder workshops, concept testing, UX evaluations to discover current state experiences and design strategy for future skincare products and experiences- Worked closely with the design team and leadership for cross-disciplinary innovation focused on product idea generation

Delhi, New Delhi, In

Authored Design Thinking Beyond the Sticky Notes published by Sage Publications in October 2021.- Led the DT discourse for the book by designing and researching the methodology to evaluate various DT approaches and methods being used to innovate around design problems in different work settings and professions- Designed and conducted 30 semi-structured and open-ended personal interviews with design practitioners, design thinkers, academicians, and other professionals in the field of design, technology, and management - Designed and developed DT concepts, mental models, and research artifacts into graphic representations Articles A leap into enterprise with Design Thinking featured in Entrepreneur India magazine's November issue, 2021

Bangalore, Karnataka, In

As a lead designer and researcher at Tata Elxsi, my active role involved the following.- Led a team of 8 Design Researchers to design and implement qualitative research strategies for global and pan-India user research studies- Led global research on the Nuclear Medicine Imaging ecosystem generating insights that led to a complete overhaul of the product UX and identified product innovation opportunities to position the client as a differentiator in the market. Managed project proposal, and participant recruitment process, designed research artifacts, and questionnaires, led pilot, and field studies in India, China, Egypt, and Turkey, and ensured actionable insights. - Designed and developed research artifacts for user research studies via qualitative methods: contextual inquiry, participant observation, in-depth interviews, focus groups - Designed, and led UX research and usability studies and drove product roadmap decisions, by conducting strategic UX research, heuristic evacuation, and gap analysis utilizing various methods such as remote usability testing, diary studies, ethnography, interviews, and user surveys- Managed project timelines from proposals to quality deliverables for global clients including GE Healthcare, Panasonic, Asian Paints, Arcelik Beko- Trained young design researchers on research methods, observer and facilitation protocols, data analysis, and qualitative coding in order to create a research repository of datasets - Audited existing research processes, identified bottlenecks, and defined best practices which led to high-quality work and increased stakeholder satisfaction.- Earned TATA Elxsi Bravo Award for impactful research and outstanding contribution towards the market entry strategy for client Arcelik Beko, consumer electronics in India.Talks and Workshops-Designed and led a Design Thinking workshop for Mercedes 2018- Talk and workshop on Mindful Design Practices, Speaker at UX India Festival 2018

Re-designed and audited HR training strategy to develop strategic tool kits for HR training and workshops focussed on the Design Thinking methodology to introduce creative problem solving to top management and leadership of multiple corporate clients as participants in the domain of FMCG, consumer automobiles and electronics.

Led research, storyboarding, script writing, and curated ideas, bearing a keen sense of aesthetics around the languishing craft of Benarasi weaving translated into a high fashion documentary on Raw Mango, a fashion design studio endeavoring craft revival; aired on NDTV Good times (Lifestyle Channel) on 30th November, 2014

Designed and curated Hills of Ignorance, A photography exhibition for Neal Kartik, a Photo Journalist and Pranab K. Aich, a Film Maker, sponsored by Toxics link and displayed at India International Centre, New Delhi.5th - 7th December

In

Designed and conducted Workshops and research modules on research design, as an instrument in producing research concepts via the application of qualitative research methods

Live project undertaken, sponsored by Sesame Workshop India, to conduct formative research for educational digital games, across digital platforms for children vis -a- vis appeal, recall and comprehension

Evaluated the existing micro trends in the area of sustainable fashion and unearthed design directions, outlined by the objectives of this project based on Design for Social Impact for Upasana Design Studio. Defined a design strategy through Craft research, assessing its visualizations with an attempt to revive the languishing aspect of Benaras Brocades via product development.

Research and documentation on languishing craft of Baluchari Sarees in West Bengal, dated from early 19th century to mid 20 century. Detailed study on the craft, craftsmanship, technique, color, texture and condition of the textile in its original form, by virtue of examination of the craft archives.

New Delhi, In

Assisted the ready to wear design team for Autumn/Winter 2012-13. Contributed effectively in terms of skills and techniques in the areas such as development of silhouettes, toile, pattern making, draping and surface designs.

As part of the core design team, designed and developed textile prints and surface designs, ranging from embroidery development of traditional Zardozi and Chikankari techniques. The role also involved Fashion styling and visual merchandising for The Rina Dhaka store at the DLF Emporio Mall, New Delhi.

Pgdpd, Apparel Design

B.Des, Fashion & Textiles

Humanities/Humanistic Studies