Leading cross border business for Ajio.Sourcing and growth of brands and labels from across shores.

An experienced Ecommerce merchandiser, & ecommerce copywriter, handling major brands in terms of creating the content for all the MP brands,uploading on portal which are now live on Namshi App, managing listing end to end, merchandising, managing inventory operations, discounts, creating dashboards to review brands' performance, resolving the issues of non live products with internal and external teams, generating monthly invoices against the sales, coordination with warehouse team regarding the order flow and ensuring that order is picked by 3rd party on timeResponsible overall for marketplace business management for Namshi:- End to end launch, merchandise planning, Tech Integration of Warehouses, location creations, cataloguing & business management.- Successfully launched major brands in UAE region on Namshi Marketplace- Preparing catalogue for brands which includes footwear & apparel, bags & accessories- Working in close coordination with IT team, finance team & external aggregator – Ace Turtle to plan the launch. Preparing dashboards for daily analysis for sales, sell through & sharing the reports with the team & brandsGenerate all weekly planning reports with deep analysis.

Men's Casual Wear - Category Management- Managing PO processing end to end single handedly for major marketplace brands, including all ABFRL brands (Louis Philippe, Peter England, Van Heusen, Allen Solly Sport, American Eagle etc) Highlander, Levi's, Spykar, Monte Carlo- Responsible for minimizing non live inventory for entire Men's casual Wear. - Coordinating with internal teams such as Catalog team, RTV team, planning, finance on day to day basis to get the related issues resolved & focusing on reducing the TAT in the PO processing. - Analysing daily sales, LC,PDP, DOH & sharing reports.

- Project 1 : Reduction in Returns for both NWW & WW for the brand- Wrogn- Project 2 : Competition analysis & planning next season for Wrogn Active wear.

Project Title - Growth Plan for Peter England shirts at 999 price point both for formal and casual shirts- Market research of 3 cities to study 15 competitor stores of Peter England and 6 Peter England in Delhi, Banglore & Chennai- Competition analysis- Customer Survey conducted to know customer buying behavior at top 6 Peter England stores as per the store clusters- Prepared a merchandise For total number of options to be kept in stores and cluster wise grid at 999/- for both formal and casual shirts- Gap Analysis and suggestions to increase sales of shirts at 999/-, suggestions for better store communication - Visual MerchandisIng suggestions and training deck for store staff.