- Monitered and Simulated SKU sales for Unilever products (pertaining to the Hair and Skin category) to end users at Point-Of-Purchase through Brand Activations and campaigns.- Created an Awareness of the Brand’s Skincare and Haircare category products among consumers at Store level and significantly influenced consumer behavior to boost End Sales.- Designed campaigns to promote “Lakme” products within Colleges through the Company’s youth marketing channel “Student Village”.

- Conducted a Marketing Audit of the thirteen SBUs within the Group in order to overcome the pain points associated with a decentralised marketing function and formulated a detailed Marketing Plan to overcome the same. - Led the formation and management of the Marketing Hub which would cater to marketing requirements of the Group as a whole. - Worked with team of six to execute diverse marketing strategies which significantly strengthened the Group’s digital presence.- Worked… Show more - Conducted a Marketing Audit of the thirteen SBUs within the Group in order to overcome the pain points associated with a decentralised marketing function and formulated a detailed Marketing Plan to overcome the same. - Led the formation and management of the Marketing Hub which would cater to marketing requirements of the Group as a whole. - Worked with team of six to execute diverse marketing strategies which significantly strengthened the Group’s digital presence.- Worked closely with the management to develop practical marketing solutions which stimulated positive consumer behaviour. - Developed and implemented a cross-channel content marketing strategy that translated business and marketing goals into meaningful content deliverables. Show less