Devyani Rao Email & Phone Number

United Arab Emirates

• Delivered 20+ quantitative research projects related to brand health tracking, product innovation, packaging and other ad-hoc custom studies depending on research objective for clients such as P&G, Unilever, Costa and.
• Responsible for managing projects end to end including – conducting surveys, reviewing responses and data to ensure overall error free delivery remains above 97% of all closed projects.
• Collaborating with 5+ external and internal teams to streamline project operations and meet timelines, optimizing project flow and minimizing delays.
• Applying statistical and analytical techniques to analyse collected data, identify patterns, draw insights, and interpret research findings.
• Compiling data and insights into clear and concise reports, presentations, or visualizations that effectively communicate key messages to clients and keep customer satisfaction scores above 4.5/5.
• Presenting research findings and recommendations to clients in a clear, engaging manner, and providing consultation on how these insights can inform business strategies.

Dubai, United Arab Emirates

• Prepared an enhanced sell-in and sell-out forecasting mechanism for monthly/annual purchases, in alignment with finance and sales teams, improving forecasting accuracy by 12%.
• Monitored data of 8 retailers with 1900+ SKUs across 3 countries to identify contribution of brands and top-performing products within each retailer for each market.
• Collaborated with sales teams to reduce unhealthy inventory value by ~20%, leading to $170K in half-yearly savings through stock minimization.
• Worked with logistics team to optimized shipment delivery timelines for all customer purchases based on customer provided delivery specifications.

Dubai

• Analysed large volumes of POS data for consumer electronics across GCC region, driving actionable insights that informed market strategy for retailers.
• Identified market trends by analysing pricing and promotional activities, leading to a more informed decision-making for 25+ product categories.
• Resolved client issues/grievances within 24 hours to enhance client satisfaction by deep diving into data and conducting root cause analysis.
• Handled day-to-day operations, ad-hoc projects, and ensured 93% report delivery accuracy in a week.
• Identified areas for improvement in research processes and recommended solutions, leading to the implementation of streamlined workflows increasing research efficiency by 30%.
• Trained and led offshore data quality (DQ) improvement projects, resulting in a 22% reduction in DQ issues and faster turnaround times for critical reports, leading to onboarding of 2 new client accounts.

Dubai, United Arab Emirates

• Analyzed market segments to identify business opportunities and expand the existing customer base. Networking with existing clients to upsell and cross-sell.
• Assisted in business development activities – i.e. direct mailings, cold calls, meetingprospective clients. Managed over 40 customer calls per day
• Created presentations to send to clients, maintained accurate spreadsheets of prospective client data and managed leads database.

Gurgaon, India

• Worked with the HR department of Delhi Circle to carry out screenings of employees and attended interviews of candidates.
• Administered a 360-degree feedback called ‘Insight +’ of the managers from employees on an app called Hive.

Dubai, United Arab Emirates

• Carried out desk research on market trends within the hospitality sector, GDPR compliance and implementation of Common Reporting Standards within UAE.
• Assisted in planning and performing data collection activities along with consolidating client information.
• Promoted the company and its services by interacting with clients and identifying their needs. Designed service packs to be sent to clients.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Economics

Activities and Societies: Blisspoint(economics society)

Education record