• Seasoned professional with 17+ years of versatile experience in driving digital transformation strategies and solutions across data, content and personalization needs of businesses.• Extensively worked on developing digital experience solutions specific to customer’s business and industry using Adobe’s Experience Cloud Solutions (Adobe Analytics, Adobe Experience Platform – AEP, Adobe Target, Adobe Audience Manager, Campaign and AEM).• Good knowledge and experience in building Data science and machine learning models leveraging Data Mining, Advanced visualization and Statistical data analysis techniques using R, Python, SQL, Tableau and PowerBI.• Knowledge on working with large volume of structured and unstructured data using Cloud computing platform Amazon Webservices (AWS) and Google Cloud and Big Data systems Hadoop (MapReduce, HDFS, Pig and Hive)• Worked on digital marketing campaigns (SEO & SEM) to acquire ecommerce customers/generate leads/build traffic to the sites by optimizing ROI and achieving revenue growth.• Have excellent analytical, problem solving, communication and interpersonal skills, with ability to interact with individuals at all levels and work as a part of a team as well as independently.• A keen learner with a flair for working hard and contributing towards achievement of organizational goals.• Certified Business Analyst from Indian School of Business with distinction in Data Science and Machine Learning.