• Develop omnichannel content strategies and roadmaps for new capabilities, programs, and topics addressing consumer needs• Edit, optimize, and QA content to align with omnichannel strategies, brand experience standards, ongoing insights, metrics, and feedback from key stakeholders for multiple channels and platforms • Manage projects with internal teams, agency partners, and others to produce content assets, including articles, videos, and visuals, for use across primary consumer channels, including websites, social media, email, and collateral• Partner with channel managers, agencies, and technology partners to create and activate biannual content strategy plans based on consumer insights, channel metrics, historical content performance, and industry trends• Optimize and enhance current content publishing processes to drive efficiencies and maintain consistency across channels• Utilize web analytics, A/B testing, and user testing to inform future content development needs and user experience enhancements to meet KPIs• Serve as the content product owner for the Content Marketing Platform (CMP) (Bloomreach) and collaborate with Agile team to customize the CMP• Assist in the establishment of standard processes to integrate Content Management System (CMS) and CMP to automate content publishing (Bloomreach)• Uphold consistent, accurate, and high-quality content in the CMP to support effective strategies and initiatives• Contribute to budget management activities for the content marketing team • Manage new college graduates as part of the Leadership Development Program

• Reviewed and updated digital content for the Ameriprise public facing website• Independently reviewed digital content to ensure accuracy and compliance• Managed, guided, and maintained business partner and stakeholder content• Acted as the primary content resource for an Agile development team delivering strategic site enhancements• Participated in Agile ceremonies with content perspective and insights for development team implementation• Updated content and improved workflow processes in the CMS• Strategically tested different content approaches within digital channels• Used web analytics data; evaluated, reported, and recommended enhancements based on findings• Administered detailed digital content within a CMP

• Executed tactical marketing plans, including creation and management of digital campaigns• Helped develop marketing materials, email campaigns, and website content• Assisted in the approval of copy, layout/artwork, media plans, and product collateral• Owned, managed, and developed the corporate website• Wrote and deployed social media content and managed the social platforms• Tracked and analyzed social media metrics and post-campaign reporting• Assisted with event and tradeshow promotion, planning, and execution• Utilized a variety of project management tools to update the team on project status• Owned the reporting scorecard and provided weekly campaign updates in marketing team meetings

• Planned and coordinated 6 events with about 3,000 attendees• Marketed events through social media accounts and digital advertising• Performed various duties at events (entry, departure, announcer, etc.)• Composed articles for magazines including Event Pro and Lake Superior Bridal Magazine• Led and coordinated the duties of a 25+ team through 6 events

• Developed annual budget, timing, action & team goals for 2016-2017• Coordinated information through detailed communication plans• Stood as a positive leader and promoted teamwork