Tasks include web design and revamp, copy writing, editorial review, social media strategy, brand campaign planning, and team management.

-Strategize and execute communication and client marketing objectives for our international fitness franchise network, (2,000 studios around the world and growing). -Oversee team of marketing support agents for our franchise network in Los Angeles, London, and Sydney.-Produce written and verbal network and internal communication-Manage monthly marketing budgets at both brand and studio levels.-Optimize studio-level brand campaign content quarterly, including new images and videos for use.-Complete MoM and YoY objectives to fulfill executive initiatives throughout the company.-Create monthly budget, cost-per-lead, and lead count reports.-Write, review, and edit creative copy.-Liaison between our partner agencies and franchisees. -Research and test new agencies and digital lead generation programs.-Review and approve compliant material for brand consistency.-Test website and ad integrations for our marketing clients.-Past responsibilities included setting up national and local events for franchise sales.

-Establish new clients for product sales through face-to-face presentations and meetings.-Schedule tastings and assign promotional brand models for each event. -Achieve monthly KPI's for each flavor portfolio.-Create and share social media initiatives to increase brand awareness.

Researched story ideas and prompts as an intern.Planned team outings to various workouts around the city.Wrote reviews for gyms and workouts to be published online and in print.Participated in monthly content planning sessionsProofread the monthly magazine drafts.Interviewed and transcribed features for the editor-in-chief.

Sponsor and market all domestic and craft beers produced. Promoted to TEAM Elite and now market at all sports and entertainment events held at the American Airlines Center and AT&T Stadium, plus restaurants and bars throughout the DFW. Objectives include networking with new businesses and corporations, convincing customers to switch to MillerCoors brand, teamwork and positive energy.

Worked with the cast and crew of ESPN’s College Game Day team for the University of Alabama football season, gaining knowledge on how to write and produce stories to be broadcast.