Product Manager & Marketing Manager
Belwith Products, Llc
Grandville, Michigan
Belwith Products designs and manufactures cabinet & furniture fittings and hardware, lighting, architectural door & entrance, Bluetooth enabled products, locks and merchandising displays. Managed and mentored the following teams, Design, Engineering, Product Management, Graphics, Retail Merchandising, eCommerce and Marketing. Supporting company growth and leading with new business sales and new product innovation. Market channels include OEM contract, hospitality & residential furniture, high-end showrooms, DIY home centers, big box retail, distribution, eCommerce and OEM cabinet manufacturers. Brands are distributed in the US and internationally and include Keeler furniture OEM, Hickory Hardware, Keeler Showroom, SecuRemote technology, and First Watch Security.Achievements:• Managed the product life cycle for over 4,000 products and all brands, introduced new competitive products, analyzed profitability and recommended the retirement of slow-moving products, including conducting extensive competitive market research.• Developed and managed multiple departmental and capital budgets, project budgets, including tooling and trade shows.• Scouted and introduced new materials and technology to ingrate into new products offerings, engineering multi-material assemblies which included new emerging tactile finishes or finishing techniques.