Dewanshi Patel Email & Phone Number

Columbia, Maryland, United States

Beverage Trade Network(BTN) is a leading B2B platform helping the Alcoholic Beverage and Cannabis industry’s buyers and sellers to connect and grow. BTN organizes B2B events and tradeshows globally, helping brands unlock new markets. It arranges competitions that helps buyers and consumers set a new benchmark to discover award-winning brands.As a digital marketing manager of the company, my roles & responsibilities included below:- Building an effective inbound marketing program across the organization- Leading & managing SEO, SMM, email, social media and/or search and display advertising campaigns- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Managing a team of 15+, which includes task allocation, goal assignment and training.- Designing & Managing Newsletters via mailchimp for lead generation- Strategizing with VP for overall team and business growthMy notable achievements include:- Increased average open rates from 5% to 19% and click rates from 0.7% to 2.1% of the newsletters- Worked along with the social media team to optimize social media to increase daily impressions, engagement and lead ratio.- Awarded employee of the month for two consecutive successful shows, including USATT and Cannabis Drinks Expo- Set-up and manage reporting and analytics to showcase digital marketing efforts and results in generating leads and bringing business to the company.- Was part of the company’s growth journey from managing 5 shows initially to growing 15+ shows annually in span of 2 years.

Vadodara

Rigel Networks is an end-to-end IT solutions provider company, catering startups and scaled entreprises. I joined Rigel Networks as a Digital Marketing Executive and was later promoted to DMO within an year. We were a team of 7 young creative minds catering digital marketing needs of the company and clients from varied industry verticals. As a DMO of the company, my roles & responsibilities included:- Strategizing and executing SEO, SMM, and Email Marketing campaigns for the company and 10+ clients- Coordination with PPC strategist for Paid campaigns- Researching on latest technology updates & suggesting ideas for company growth- Coordination with the designers and developers for design & development of company and client websites- Optimizing and maintaining client & company’s main website and micro-sites- Creation of various sales and marketing collateral including brochures, case studies, portfolio, Documentation etc.- Creation of company videos using Goanimate video creation tool.-Lead research on web & social media- Strategizing & executing online reputation management campaign for the company- Monthly training sessions for juniors on latest digital marketing techniques, methodologies, etc.- Posting on various social media campaigns including FB, Twitter, LinkedIn, Google plus etc.(1 year as DME)- Designing blog images, info-graphics, posts etc. using Canva tool(as DME)My notable achievements include:- Improved company's organic traffic to 35%.- Re-designed the website for better conversions and traffic- Content creation of 80+ pages for the new company website- Successfully removed 100+ fake negative company reviews from web under online reputation management campaign- Re-framed the company client portfolio entirely, that improved sales conversions to 13%

Vadodara, Gujarat, India

At E-intelligence, I handled SEO campaign of 50+ clients and PPC campaign of 5+ clients. My responsibilities included:• Co-ordination with digital marketing team for implementing SEO and PPC strategy• Daily client communication to discuss the status, technical requirements and updates of the website• Co-ordination with development team to make the technical changes on their website• Co-ordination with designer for designing HTML of email campaigns• Managing & Reviewing Google Webmasters and Analytics reports• Monthly reporting of website organic traffic, ranking and goals

Vadodara, Gujarat, India

I was hired as a technical content writer. Alongside, I was given an opportunity to get trained for Digital marketing, as a result of which, I was promoted to a Project Coordinator within 3 months of my employment. As a content writer, I wrote web content for their new company website. Apart from that I used to write blogs, articles, press release, and web content for its clients. The client industry vertical include IT, Automobile, Telecom, Retail, Hospitality, Healthcare, Legal Firms etc.

Master'S Degree, Computer Application

Bachelor Of Science - Bs, Mathematics