✓ B2B business development by sustain rapport with key person or business owner on Horeca by periodic visit for longterm business goals.✓ Identifies business opportunity by idetifying customer requirements, supply demand, market research, competitor share, competitor strength and weakness..✓ Strong understanding P & L statement and manage company cashflow , expenses and ensure achieve revenue target.✓ Monitoring and control product deliver and ensure zero complain.✓ Identifies business opportunities by identifying consumer requirements, supply and demand, competitor's share, and competitor's strengths and weaknesses.✓ Proactive create connection and relationship between Farm owners, Importirs and Food sources✓ Monitoring fluctuate of Food source price and issue In markets✓ Ensure the products of Food Supplies are good and high quality.✓ Ensure full compliance to operating control, SOP and service standard.✓ Monitoring and ensure the products distribution deliver sharp on time and Zero Complain.✓ Ensure standard FiFo ( First In, First Out ) running smooth and clear administrative .✓ Support promo on customer event, based on amount purchased per years and loyalty program.✓ Ensure AR from customer paid on due time

Responsibility :√ Manage for all aspect of operation of Holding Company and Unit business to day to day management and Staff more than 250 employee under my supervision.√ Upgrade and Restructure Restaurant Management System in all Division and Unit Business : 1. General Administration ( Company Handbook, Regulation, Company Policy and Procedure, SOP).2. HRD System ( Chart Organization, Company Handbook and Procedure, People Development, Training, Coaching, Recruitment, Payroll Scheme) 3. Unit Operation System ( Marketing, Promotion, Sales), Operation ( Kitchen, Bar, Storage and Administration System), Operating unit System ( Sales Strategic, Organization and Communication Strategic)4. Training & Coaching all Unit Manager and Department for understanding and implementation about Profit n Loss (PnL) Unit and Company Business.5. RnD ( Food and Beverage System Development, Centralize Store and Kitchen Unit and System, COGS Cost Control).6. Finance and Accounting ( Company Cash Flow Strategic and System, Term of Payment System with third parties, Accounting Administration Build and System, PnL Reporting System)ACHIEVEMENT :- Exceed company target in 6 months on program re- structure and upgrade all department and unit business In operasional basis, finance & accounting management plan and strategy compare to 5 years before- Exceed to increase sales on all unit business by leading and assist all operation Manager to achieve target sales.- Exceed to manage P&L and cost control In all division.- Increase other income revenue from event and third parties.- To train and coach all department head for P & L knowledge, understanding and implementation in daily operation basis.- Create incentive program for employee which are the best employee of the month and Quartal Program : the best unit sales revenue achievement, the best unit P & L proforma, the best manager.

Responsibility :√ Pre opening project and operation team as Vendor Company from PT.HM Sampoerna on handle Direct Selling team on Surabaya & Sidoarjo.√ Prepared infrastructure of company need in project ( Human Resource Recruitment, Office Tools and Equipment, Stock Keeper, internal SOP) √ Handling for employee contract for Direct Selling Team √ Monitoring Direct Selling Team on field together with team from PT. HM Sampoerna to ensure all team implementation standard SOP, Selling and Sales Tools Kits every time. √ Evaluate and analyze the results of sales and operational running and seek proposals for solving the problems that arise. √ Ensure the Direct Selling Team exceeded Sales Target, KPI and attitude. √ Ensure KPI of PT. Javadwipa exceed target from PT.HM Sampoerna set target. √ Ensure the monthly report are completed to provide a report to the financial section to be submitted to the financial department of PT.HM Sampoerna for monthly invoice and billing.

Responsibility :√ Manage for all aspect of operation at 3 unit business to day to day staff management more than 150 employee & guest.√ Ensure full compliance to unit business operating control, SOP's, policies, procedures and service standard. √ Plan implementation strategy on the company's overall policy in order to run optimaly.√ Provide leadership and strategic planning for all department in support of the resto services culture and maximized operation and guest satisfaction. √ Evaluate and analyze the results of the implementation of corporate strategy and seek proposals for solving the problems that arise. √ Overseeing and managing all department and working closely with department heads and hold regular briefing and meeting, and provide effective leadership to resto team memberACHIEVEMENT :- Exceed company target revenue compare to years before.- Exceed to manage P & L In case F n B standar cost, budgeting, cost control- Exceed other income revenue from meeting event, gathering, banquet, marketing promotion and third parties sponsorship.- Achieve promotion from Unit Manager to General Manager within 6 month

√ Pre Opening Team√ Develop and implement comprehensive sales strategies to increase market share and achieve revenue goals√ Lead, mentor and manage the sales and marketing team to ensure effective execution of sales plan√ Build and maintain strong relationship with corporate clients, travels agents, event planners and other potentials partners to maximize business opportunity√ Monitor and analyze competitor activities, market trends and customer needs to adjust sales strategies accordingly√ Oversee the creation and execution of marketing champaigns, both online and offline, to increase hotel brand awareness and visibility√ Develop and manage the hotel’s social media presence, website and digital advertising efforts√ Coordinate the creations of promotional materials, including brochures, email campaigns, advertisements and content or press release.√ Collaborate with the revenue management team to align pricing strategies and promotions with market demands.√ Work closely with revenue management team to identify pricing strategies and seasonal promotion to maximize revenue.√ Regularly review and analyze performance metrics, including occupancy, ADR and RevPAR to assess the success of sales and marketing initiatives.√ Manage the marketing budget, ensuring the efficient allocation of resources across various campaigns and activities√ Evaluate ROI on Marketing campaigns and adjust budget to ensure cost-effective result

√ Manage and assisting Sales & Marketing Department. √ Draw up Marketing & Sales Plan and budget and ensure target of the Marketing Department Exceeded on Golf Tournament, Resort, Villa and MICE.√ Evaluate and analyze marketing program and promotion, ensure the program effectively and have impact on business.√ Overseeing and managing all team member and working closely and hold regular briefing and meeting, and provide effective leadership to marketing & sales member.√ Acquire and convert key accounts of competitor√ Assisting in residental sales as and when required and development with strong sales prospect.√ Dedicate sales effort and effective strategies under the guidance General Manager √ Attend to National and International Travel Show in order to secure new business leads√ Understanding of P&L statement and the ability to react with impactful strategies.√ Maximizing business revenue through innovative Sales practices and yield management program.√ Perform additional duties as required by sales &Marketing Department under instruction and guidance General Manager.ACHIEVEMENT :- Exceed SM target revenue compare to years before.- exceed to manage P&L cost control within SM Departemen.- Increase other income revenue from event and third parties.- Achieve new other income revenue marketing brand from Danone Aqua for next 3 years

√ Responsible achieved target Key Account Area businessfor East Java, Bali√ Maintainance good relationship with Key Account Chain, customer visit periodik andunsur plan longterm marketong promotion for key account√ Planning and create marketing activity for customer with purpose to rise up sales value of customer outlet√ Maintain Good Communication with Media Promotion such as, news paper, Radio and advertising√ Responsible with Material promo related with the customer event.√ Responsible to achieved New Account Development at Local Key Account√ Develop and train the Sales Task Force Distributor for they will be able more independent and achieve sales target.√ Responsible with Distributor sales target and build relation with Distributor√ Competitor Activity Insight· √ Always seek what marketing trend updated √ Daily, weekly and montly report to NKAM.

√ Responsible to develope and achieved target HORECA business at hotel, hospital channel and gresik area.√ Develop and train the Distributor Task Force for the will be able to more independent and achieve sales target and make sure they follow SOP sales instruction.√ Responsible with sales target and build relation with Distributor√ Maintain existing customer and periodik customer visit and resposible to achieved new account development, new SKU target and new product penetration.√ Reporting of Sales Result and progress such as daily sales, weekly sales plan and competitor insight. Achievement :# 2006 Best Sales achievement performance on hotel and hospital channel in Surabaya area dan Gresik Area.