Dewi Prima Eddy Email & Phone Number

Singapore

Collaborated with digital agency and client’s business users to close up process gaps, improve customer experience and meet business objectives.Drive digital transformation with product integrations to strike a balance with customer engagement to fit clients’ needs.Oversee and provide guidance to other Starbucks project managers handling other markets in the region.

Lead project manager working with various stakeholders, managing the digital landscape of Starbucks Singapore mobile apps and web applications, alongside continuous optimised integration with the CRM and eCommerce products.Partnered with client’s IT and marketing teams to support periodical in-store and e-store campaigns, including the large scale ‘BLACKPINK Turn Up Your Summer’ campaign in Jul 2023. Analysed the campaigns’ requirement, ensured system optimisation was completed in time,… Show more Lead project manager working with various stakeholders, managing the digital landscape of Starbucks Singapore mobile apps and web applications, alongside continuous optimised integration with the CRM and eCommerce products.Partnered with client’s IT and marketing teams to support periodical in-store and e-store campaigns, including the large scale ‘BLACKPINK Turn Up Your Summer’ campaign in Jul 2023. Analysed the campaigns’ requirement, ensured system optimisation was completed in time, infra upsize was assessed and provisioned promptly. Worked closely with clients to monitor traffic on the ground and provided support, bridging the teams to manage the traffic surge.Day-to-day communications along local and overseas teams, off-shore partners, AP/HQ in delivering new change requests, campaign developments, release managements, and post live support in BAU operation.Also involved in Maxim’s Genki Sushi Singapore and Tahua Partners’ Starbucks New Zealand accounts. Show less

Singapore

Worked with product owners from the world's best airport and lifestyle destination hub, Changi Airport and Jewel, in delivering enhancements and managing the mobile apps through their entire life cycles (iChangi and Jewel Changi Airport iOS and Android mobile apps).Delivered a private-hire booking platform for ComfortDelGro Rent-A-Car with customer-facing mobile apps, a web portal and a robust backend system.Worked with SMU for its in-house eReceipt Acknowledgement… Show more Worked with product owners from the world's best airport and lifestyle destination hub, Changi Airport and Jewel, in delivering enhancements and managing the mobile apps through their entire life cycles (iChangi and Jewel Changi Airport iOS and Android mobile apps).Delivered a private-hire booking platform for ComfortDelGro Rent-A-Car with customer-facing mobile apps, a web portal and a robust backend system.Worked with SMU for its in-house eReceipt Acknowledgement System.Managed other projects, including with ComfortDelGro Insurance and Singapore Red Cross.Participated in the product conceptualisation with stakeholders, covering market research, customer journey blueprints and mapping, UI/X iterations and validations.Facilitated daily communication and project management to ensure all projects met high-quality standards within resource constraints. Show less

Singapore

Planned and managed digital content development to support local MOE-authorised publications.Continuous enhancement and maintenance of MC Online Learning Management System and its online educational resources.Involved in product conceptualisation and prototyping of Educational apps.Worked independently to deliver 50 digitised eBooks with limited resources in the span of 3 months.Collaborated with Editors, Instructional Designers, Software Engineers, Graphic… Show more Planned and managed digital content development to support local MOE-authorised publications.Continuous enhancement and maintenance of MC Online Learning Management System and its online educational resources.Involved in product conceptualisation and prototyping of Educational apps.Worked independently to deliver 50 digitised eBooks with limited resources in the span of 3 months.Collaborated with Editors, Instructional Designers, Software Engineers, Graphic Designers and Production Assistants.Established a new outsourcing process for the digital content department. Show less

Singapore

Led a team of Graphic Designers, Illustrators and Project Coordinators to manage various educational textbooks and publications.Ensured quality in production files produced by the team before sending to Editors, Authors, or Final Production respectively.Set up and maintained smooth outsourcing process by providing style guides and guidance to vendors and freelancers.Liased with MOE for project alignments, timelines and deliverables negotiation.Brainstormed and… Show more Led a team of Graphic Designers, Illustrators and Project Coordinators to manage various educational textbooks and publications.Ensured quality in production files produced by the team before sending to Editors, Authors, or Final Production respectively.Set up and maintained smooth outsourcing process by providing style guides and guidance to vendors and freelancers.Liased with MOE for project alignments, timelines and deliverables negotiation.Brainstormed and designed numerous publications; textbooks, workbooks, teacher’s guides, as well as educational magazine spreads. Show less

Singapore

Designed various newspaper and magazine advertisements within a short timeframe with the focus in travel, automotive and healthcare industries. I had also prepared design proposals and pitching materials by working closely with the account executives.

Singapore

Developed and prepared Final Art for corporate identities design from logo, name cards, letterheads to envelopes.I had also designed a series of school handbooks and newsletters for Singapore local and international schools, as well as assisted in packaging design for corporate premium gifts

Malaysia

Conceptualised, designed and maintained client corporate websites on a daily basis. Prepared weekly report on key projects, market research on current web trends and competitors’ activities.