Chief Digital Officer
CurrentFrom Fortune 500 companies to local startups, we help brands communicate with consumers and businesses everywhere they are consuming media. Through our proprietary technology and Data Driven approach, we have the ability to resolve our clients digital marketing challenges and understanding their customer journey. We are passionate about helping brands increase customer acquisition, engagement and digital ROI / ROAS through our Omni-Channel Marketing strategies. - Create custom audiences and confidently deliver digital advertisements in any format to any device.- Targeting unique parameter segments with digital campaigns across mobile and web.- Engage people with content specifically relevant to our clients brand.- Planning, implementing and executing a full suite of services for our clients including Display, Email, Facebook, Retargeting and Video.- Split test ad sets, demographic and geo targeting.- Analyze and optimize our client campaigns based on the channel response by each offer.- Creation of custom look-a-like audiences in Facebook ads manager and programmatic ads.- Communicate ongoing campaign strategies, reporting and analytics with daily detailing of exact ad spend limits, KPIs, Return on Ad Spend, and any performance changes or improvements.- Offer full service creative design, graphic design and application / web development for specific client projects.
