Responsible for Account Direction and Product Development of the Dinnerware and Housewares programs Gibson does for TARGET, Nordstrom, HSN, Urban Outfitters, and others.

Celebrate Express is a leading catalog and internet retailer of licensed and proprietary birthday party supplies and Halloween costumes.Responsible for the direction of Buying, Product Development, Licensing, Inventory Planning and Catalog Creative areas.Participate in the Corporate Turn-around Strategy deciding actions to stop / reverse sales and profits declines and use cash resources strategically.Responsible for the leadership and management of a team of 27 across 5 areas including Buying, Product Development, Licensing, Inventory Planning and Catalog Creative. Responsible for setting clear expectations regarding integration of historical, trend, demographic, customer and competitor analysis in buying and product development. Worked to build a culture of “See it, own it, solve it, DO IT! Brand Leadership: Executing the brand within expectations promised by our brand and our market position.

THT Designs / Tender Heart Treasures is a multi-channel merchant in the home décor and gift industry. THT Designs is the Wholesale Division which sells to consumer catalogs, specialty retail stores, as well mass merchants. The company sells through permanent showrooms in Atlanta and the Dallas and through direct mail wholesale catalogs and online. Tender Heart Treasures is the retail division which sells through a mail-order catalog as well as online.Responsibilities:Strategic Planning: Took a lead role in corporate decisions regarding all company strategies and directions.Staff Leadership: Lead and managed 26 across 2 departments. Strategic Buying and Category Planning: Analyzed customer and competitor analysis to determine which categories we can “OWN” as a company. Constantly monitored and analyzed sales to benchmark positioning strategies.Sourcing Strategy: Fully integrated sourcing, buying and product development to shorten lead times to get ideas to market faster.

Developed gift and promotinal product for specific Mass Channel partners including Walgreens, Safeway, CVS, Kroger, Kohl's and others. Emphasis was on the emotional integrity and quality of the Hallmark Brand within the value parameters of the Mass environment. Instilled a seamless connection between design, sourcing and manuracturing that provided dazzling choices and quick response times to our Mass partners.Responsibilities:Product Development Leadership – Assumed a lead role among a team of designers, technical artists, engineers and packaging specialists to develop promotional and brand-building product for major Hallmark Mass Channel retailers.Brand Building and Stewardship – Give marketing partners the product and tools needed to assert stewardship over the Hallmark brand in the Mass environment. Collection Building – Develop a collection of items for review on demand by Hallmark Mass Channel retailers and other Hallmark Business Unit partners.Sourcing Strategy – Develop new sourcing strategies to provide the agility needed to offer unique material combinations, formats and pricing to the Marketing/Promotions area.Process Improvements – Established both internal processes and Asia travel agendas to respond quicker to customer requests and eliminate waste in the product development process.

Totem/Swat Product Design was a direct import design and sourcing company specializing in innovative Christmas, Halloween, Everyday decor and message-driven gift items. Totem had an extensive network of sources throughout India, China and Thailand. Totem's clients included TARGET Corporation, (dept 65, dept 51, dept 54, and dept 10), The Paragon Company Catalog, Department 56, Inc, Westfair/Loblaws-Canada, and Enesco Corporation. Totem worked with clients to narrow down trends, develop product that responds to those trends, and works closely with reliable factories to get merchandise to market quickly.