Laura Dew Email & Phone Number

Perth, Australia

The Wonder Co is a marketing and PR consultancy based in Perth servicing the APAC region.We specialise in working with brands in the Tech, Lifestyle, Retail and F&B industries, with extensive experience launching and building brands in cities throughout the APAC region.As our name suggests, we create remarkable and impactful work for our clients.

Perth, Australia

Emparta is an exciting fintech company with a solution that enables the transmission of money (fiat currency), using blockchain technology. Emparta has partnered with Bit Trade (Australia’s oldest cryptocurrency exchange) and is set to launch an Australian Dollar backed stablecoin – eAUD – which is backed 1:1 by real Australian Dollars. This form of digital currency offers a highly efficient and instantaneous cashless payment system.Leveraging the efficiencies and benefits of blockchain technology, eAUD offers a secure method of payment that is useful for all kinds of commercial transactions (e.g. P2P, PoS, escrow, e-commerce etc.) which can incorporate the use of smart contracts – a key feature of blockchain technology that will revolutionise commerce and trade. This is just the first step of the evolving Emparta technology infrastructure, which is entirely scalable and deployed in a way that allows it to be launched on any blockchain and backed by any fiat currency in the world.

Perth, Australia

• Promoted to Director of Marketing Asia Pacific.• Headed up all marketing, PR and community efforts for Yelp in:- Australia- New Zealand- Hong Kong- Taiwan- Philippines - Malaysia- Singapore• Developed strategies to help connect people with Yelp and great local businesses.• Hired and lead the outstanding team of Community & Marketing Managers across the 7 countries.• Negotiating multinational partnerships for the region.

Perth, Australia

• Promoted to Senior Marketing and Community Manager after one and a half years at Yelp. Continued to build the brand and drive engagement on the Yelp website and app in Western Australia.• Built relationships with small businesses and organisations across various industries in Western Australia, and helped them harness the marketing power of Yelp’s various channels.• Mentored Community Managers in Australia and throughout the APAC region to ensure success in their markets.• Travelled throughout the APAC region to train staff and hold events.• Established and built productive relationships with digital social influencers to gain exposure for Yelp via social media and blogs.

Perth, Australia

• Successfully launched the Yelp brand, website and app to the West Australian market. • Developed and executed a range of marketing campaigns to drive Yelp's awareness and engagement.• Formed and continued to evolve ongoing in-kind strategic partnerships with events, brands and organisations.• Enabled SMEs and larger international brands to tell their story to the influential Yelp community in an authentic and meaningful way through extremely buzz-worthy Yelp events that I planned and brought to life.• Managed Yelp’s PR in Western Australia.• Public speaking at a range of events, most commonly to consumers, marketing professionals and business owners, as the WA spokesperson for Yelp.• Writing engaging copy for a range of Yelp communications.

Perth, Western Australia, Australia

• Working collaboratively and in consultation with other Branch staff to implement communications and marketing strategies and plans, ensuring a coordinated and consistent approach.• Implementing marketing and promotional projects, programs and initiatives in both online and traditional marketing formats, including one-off special projects (Project 450).• Participating in market analysis, market segmentation, market surveys and other activities designed to gain and enhance understanding of Departmental customers.• Coordinating the production of marketing and promotional materials including brochures, publications, signage and merchandise, liaising with external providers as required.• Research, writing and editing marketing and promotional material for inclusion in a diverse range of internal and external publications and communications.

• Managing day-to-day posts on Tourism WA’s Facebook (43,500 likes) and Twitter (11,400 followers) accounts, increasing community participation by writing engaging and compelling content.• The coordination and implementation of digital marketing campaigns and projects to ensure they are delivered on time, on brief and on budget.• Updating English and foreign language versions of westernaustralia.com.• Aiding managers on various digital projects including the building and launch of the Tourism WA app and mobile site.• During my time at Tourism WA Facebook likes grew from 21,400 to 43,500 and Twitter followers grew from 9,700 to 11,400.

• Market research including; identification, monitoring and data analysis of international, national and regional trends (labour, recruiting, political, economic and industry sectors).• Consulting widely with constituents (students, employers, faculty) using a variety of data collection techniques and analysing the results for presentation and use in decision making.• Creating and editing marketing collateral.• Report writing and design.• Developing and executing a social media strategy.

• Campaign management; the planning, implementation, monitoring andevaluation of all marketing initiatives including print, radio and online. Ensuring high return on investment.• Organising and implementing in-centre promotions and events such as the Joondalup Festival, Australian Idol performances and Miss Universe fashion parades.• Fostering and building long term profitable relationships with key internal and external contacts including liaising with the advertising agency, suppliers and retailers.• Sourcing additional income such as casual mall leasing.• Valuable experience was gained in working through a redevelopment and its successful launch, opening in December 2008. The centre almost doubled in size to boast 6 majors and over 240 specialty stores. • Public relations including writing press releases and securing free positive publicity for the centre.• Assisting the Marketing Manager in the preparation and delivery of the annual marketing budget in alignment to measurable KPIs and reforecasting of income and expenditure.• The collection and analysis of monthly sales and foot traffic.• Writing 3 bi-monthly newsletters; a Retailer Newsletter, Kids Club Newsletter and City Link Newsletter (sent to our local catchment area).• Supervising a team of three people.• Understanding the fundamental concepts and practices of retailing and assisting the Marketing Manager in identifying day-to-day operational requirements of retailers.• Maximising retailer involvement in marketing programs.• Monitoring presentation standards amongst permanent and casual retailer’s within the centre• Planning events that catered for community needs to ensure communityengagement, as well as attending functions and community events.• Managing, updating and maintaining Lakeside’s website and social media.• Copywriting, editing and producing the Lakeside Magazine.

Perth, Australia

• Managing conferences with over 100 delegates.• Planning Schlumberger's presence at trade shows.• Overseeing the production of marketing materials.• Accounts and administration.