Transforming United Community's digital footprint, generating exponential growth and engagement across all major social media platforms.Organic Reach: We engineered a meteoric rise in organic reach, delivering an 86.6% increase on Facebook and consistently outperforming industry benchmarks by a factor of 17 within six months.Viral Engagement: We sparked a social media wildfire, boosting Facebook's organic engagement rate by 41.6%, surpassing industry standards by 400%. Through compelling content and interactive campaigns, we cultivated a vibrant and loyal community of brand advocates.Digital Storytelling: We crafted captivating narratives across channels, harnessing the power of video to achieve a 120.8% increase in organic video views on Facebook. Now United's brand is recognized as a thought leader in the financial services industry.Social Strategy: We successfully steered the bank's social media presence through change and uncertainty, maintaining a 98% positive sentiment score through agile, transparent, and audience-focused communication.My Objective: and commitment lie in utilizing various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to strategically drive and accomplish tangible and advantageous business results. Let's chat about how my knack for innovation, data-driven decision-making, and talent for nurturing lively online communities can really amp up your brand's online presence!

As the Director of Digital Marketing at Steven Slate Audio, I lead the development and implementation of comprehensive marketing strategies to drive the growth and expansion of our brand across various digital channels. My role involves shaping the marketing vision, collaborating with cross-functional teams, and ensuring alignment with the company's overall business objectives.Key Responsibilities:Strategic Marketing Leadership:Develop and oversee the execution of overarching marketing strategies, including setting performance targets, budgets, and KPIs to ensure the achievement of business goals.Collaborate with senior leadership to align marketing initiatives with company objectives and drive growth in key product categories.Team Management and Collaboration:Lead and mentor a team of marketing professionals, including Project Managers and Social Media Managers, fostering a collaborative and high-performance environment.Work closely with cross-functional teams, such as product management, sales, and creative departments, to ensure cohesive and effective marketing efforts.Campaign Development and Execution:Create and implement data-driven marketing campaigns across all digital channels, including webpages, email, social media, and paid advertising.Oversee influencer content and campaigns, as well as influencer affiliate campaigns, to maximize brand reach and engagement.Performance Analysis and Optimization:Regularly monitor and analyze campaign performance, identifying opportunities for optimization and implementing adjustments to maximize ROI.Utilize data-driven insights and A/B testing to refine marketing materials and improve overall campaign effectiveness.Product and Market Expertise:Develop deep product knowledge across all categories, understanding the unique features, benefits, and customer needs.Continuously monitor industry trends, competition, and pricing to inform marketing strategies and stay ahead of the market.

As a Digital Marketing Manager at Steven Slate Audio, I spearheaded the development and execution of strategic marketing campaigns, which contributed to the company's growth and increased brand awareness across various digital channels.Key Responsibilities:Campaign Development and Execution:Designed and implemented targeted marketing campaigns to drive brand awareness, customer acquisition, and sales growth.Collaborated with cross-functional teams, including product management, sales, and creative departments, to ensure cohesive and effective marketing efforts.Performance Analysis and Optimization:Monitored campaign performance using various analytics tools, identifying opportunities for optimization and implementing data-driven adjustments to maximize ROI.Conducted A/B testing and analysis to improve the effectiveness of marketing materials, including email campaigns, landing pages, and advertisements.SEO and Content Strategy:Developed and executed SEO strategies to increase organic website traffic, including keyword research, on-page optimization, and content creation.Collaborated with content creators to produce high-quality, engaging content that resonated with target audiences and bolstered brand image.Managed and optimized paid social media advertising campaigns, maximizing reach, engagement, and conversions.Email Marketing:Crafted and executed targeted email marketing campaigns, focusing on segmentation, personalization, and automation, to drive engagement and sales.Analyzed email performance, implementing data-driven adjustments to improve open rates, click-through rates, and conversions.During my tenure as a Digital Marketing Manager at Steven Slate Audio, I successfully drove a 34% increase in Q4 sales, record-breaking months in January and February, and contributed to significant growth in organic traffic, email marketing performance, and conversion rates.

Digital Marketing & Media manager for the digital media publisher, Kolossus Kulture Publishing in Atlanta, Ga.➫ Construct digital marketing and press material such as release covers, EPKs, event flyers, and unique web banners for artists, labels, and management partners. (Adobe Creative Suite)➫ Oversee multi-licensing and publishing for recording artists, clients, and managers on behalf of the publisher.➫ Publish & manage digital paid advertisements, SEO campaigns, and web development strategy for the publisher and partners.➫ Maintain development of client website using combinations of HTML, MySQL, and CSS.➫ Build project strategy for email marketing, native marketing, pay-per-click content, search engine marketing, and social media marketing campaigns.➫ Organize marketing events to promote client performances and projects such as live shows, album releases, and listening parties.➫ Design merchandise for commerce collaborations and brand affiliates.➫ Establish connections with industry professionals for affiliate, influencer, and referral marketing programs.➫ Manage communications as a point of contact for brand partnerships, radio hosts, and venues.➫ Review & release branded content for monetization using Hootsuite.➫ Develop pre & post-marketing material with AB+L Radio Atlanta and WRCT 88.3 FM Pittsburgh, ahead of broadcast and release.

Talent Acquisition and Lead Generation Manager for the Marketing & Advertising startup, Think Pro Talent.➫ Construct and lead digital marketing campaigns using, Adobe, Hubspot & Salesflow.➫ Establish data & metric integrations for tracking SEO targeting, KPIs, and their ROI in Google Workspace.➫ Assign and manage team backlogs using Project Management software.

Key Market Data Analyst assisting in the expansion of the commercial co-working offices at, Thrive Coworking in Alpharetta, Georgia.➫ Perform competitive analysis of commercial properties using CoStar & Google Adsense to track demographic data and market positioning.➫ Source local data such as population, employment rates, and school success rates for key areas.➫ Analyze and report consumer probability data onto detailed spreadsheets.➫ Present quantitative reports for market drivers, pricing, benefits, or disadvantages.

Seasoned marketing creative for highly influential brands and many other early to late-stage startups. Currently, helping startups produce and deploy captivating campaigns that connect with key audiences and dream clients.Whether B2B or B2C, I specialize in publishing, licensing, and managing digital media, PPC content, search engine campaigns, social media marketing, and web development strategy.My experience comes from working as a key employee for fortune 500 companies, large business firms, dealerships, and radio stations learning and managing their marketing, projects, and events. These strategies are exactly what I used for my freelancing opportunities with Adidas, Dance App, FabLabGlam, and HypebeastNeed to track metrics? Increase product sales? Schedule more bookings? Lower unsubscribe rates? Train future marketing employees? Tell me what you need so that in your next quarter, you can establish an accurate campaign positioning, competitive analysis, and growth targets that will lead your brand to further success all year long.

Created site design and user experience for the Nigerian cosmetic brand, FabLabGlam. FabLabGlam is a booming online boutique for artists, models, and influencers, where the beauty possibilities are endless.➫ Shopify development using CSS, HTTP/HTTPS & Liquid coding for SEO, and site customization.➫ UX/IU site design & staging.➫ Generated and connected APIs for errorless integrations and metric tracking.➫ Connected all advertising and marketing platforms: Pixel & Adsense➫ Optimized site photos and videos for search engine marketing and social media.➫ Built sales spreadsheets and documents integrated with the site for monthly/quarterly account reporting.

Powersports Sales Specialist at the #1 Powersports dealer in North Georgia, Mountain Motorsports.➫ Provide clear and concise product knowledge to customers interested in vehicle purchases.➫ File, Review, and submit consumer loan financing applications.➫ Coordinate with finance manager and potential lien holders to resolve any application errors.➫ Attend annual manufacturer sales-training events for new vehicles, safety features, dealer initiatives, and consumer benefits.➫ Manage B2C relationships using the Victory Solutions CRM database.➫ Work alongside the General Manager, Finance Manager & Sales Manager to finalize and complete vehicle sales.

Administrative Concierge for management and staff at the #1 Powersports dealer in North Georgia, Mountain Motorsports.➫ Build and manage key business relationships with vendors and Powersports manufacturers: Can-Am, Honda, Kawasaki, Polaris, Suzuki & Yamaha.➫ Organize brand events such as the 2018 Supercross Autograph signing.➫ Travel to company locations to support accounting efforts or perform administrative tasks.➫ Work closely with accounting to manage B2B transactions between vendors.➫ Field, direct, or resolve consumer complaints.➫ Schedule maintenance appointments for the dealership's service department.➫ File and submit consumer financial documents related to dealer financing or vehicle payoffs.

Manager of Office and Administrative operations for the regional engineering firm at Goodwyn, Mills, & Cawood.➫ Manage and control phone switchboard.➫ Led branch outreach to connect with local schools and businesses in Atlanta for projects.➫ Transfer and digitize engineering contracts, blueprints, and plans.➫ Travel to Alabama office to deliver key proposals and plans from the North Georgia firm.➫ Supervise day-to-day functions.➫ Assist the Regional Vice President with preparing bid proposals for engineering projects.➫ Provide project management for any ongoing activities.➫ Coordinate events and vendor support training for the team.➫ Manage all executive calendars and scheduling.➫ Track and report HR costs, office expenses, and all eligible receipts to accounting for bookkeeping purposes.

In 2017 my contribution to an Adidas and Hypebeast series campaign titled “The Introduction” was a major proponent to my career. I worked alongside the media production team at Hypebeast and Salim Adam (Video Director) to create content promoting the rising stars of Europe’s most prominent futbol teams. I crafted various audio tracks for the video series which totaled over 100,000 views on YouTube and 50,000+ readers per article post. (2017 – Adidas x Hypebeast, “The Introduction” ft. Lewis Baker, Alexander Isak, Aleix Garcia, and more.)➫ Produced 3 various production tracks for the Adidas & Hypebeast campaign series to also be used in the various Adidas Flagship Stores in NYC.➫ Report directly to campaign Video Director, Salim Adams for guidance on production style, mixing, and mastering.➫ https://hypebeast.com/2017/9/the-introduction-carlos-soler-carles-alena➫ https://youtu.be/R0WO1VQfHx8➫ https://soundcloud.com/fme_eym/xed-ride-ft-lodiac

Providing Administrative support for HR, overseeing office development & operations for the non-profit radio station WABE.➫ Supervise day-to-day functions of the loading dock, mailroom, and various studios.➫ Assist the Vice President of Human Resources with non-profit business development and marketing strategy.➫ Provide clear and professional project management for any ongoing activities for the station.➫ Coordinate with the Property Manager of the facility to arrange the layout of all office suites and furnishings; desk, chairs, and studio technology.➫ Manage all executive calendars and scheduling.➫ Generate actionable meeting notes from weekly board meetings.➫ Manage communication pipeline between staff, vendors or on-air host & guests.➫ Track and report HR costs, office expenses, and all eligible receipts to accounting for bookkeeping purposes.

Team Sports Sales Associate providing floor and phone sales support for Academy Sports + Outdoors -- Team Sports Department.➫ Manage and control inventory overstock.➫ Unload product freight trucks and stock showroom floor.➫ Track department orders sales to generate monthly reports for managerial staff.➫ Field incoming calls to transfer to the appropriate sales department.

Line Cook providing food prep for customers and staff.➫ Sanitize and operate cooking machinery based on health inspection standards.➫ Manage and report food inventory and supplies.➫ Prepare and cook food.➫ Assist Team Lead in day-to-day operations.

Team Sales Associate providing floor and phone sales support for The Home Depot -- Flooring, Window & Storage Department.➫ Received forklift certification to gain access to overstock.➫ Responsible for learning new product knowledge to maintain store key performance.➫ Present product knowledge in a way any customer can interpret, retain, and recall.➫ Operate and clean blind cutting equipment & machinery.➫ Connect customers with professional contractors using Home Depot's Pro Referral Service (Formerly Red Beacon).

Seasonal garden associate providing knowledgeable customer service and trained team support pertaining to landscaping needs.➫ Manage the loading dock freight and stock such as Sod, potting soil, landscaping tools, plants, and trees.➫ Clean and maintain the sales floor.➫ Maintain landscaping knowledge through periodic training to provide consistent customer support.