General Manager of MERCOSAL, a subsidiary for El Salvador that is part of Grupo Industria La Popular and IDEALSA.* My focus is on managing the operations and strategies that enhance the competitive, sustainable and profitable growth of the organization, with a team of +500 direct employees in the country.* Responsible for the management and local execution in the Salvadoran market of a diverse portfolio of recognized brands in the categories of laundry, home care, personal care, oils and fats, non-carbonated beverages and UHT milk. * Among the brands in the portfolio are Ultraklin, Fab, Swift, Lariansa, Terso, DK-12, Olympo, Neutro Skin, Calypso, Xtra, BEX, Acticlor, Zagaz, Klinpiax, El Dorado, Ideal, Bonella, Shaka Laka, Fruvita, Trebolac, and others.

AB InBev, or Anheuser-Busch InBev, is the world's largest brewing company by sales volume. Founded in 2008 by the merger of Belgium's Interbrew and Brazil's AmBev, and subsequently the acquisition of Anheuser-Busch in 2008, AB InBev is headquartered in Leuven, Belgium, with operations in almost every country in the world.* I strategically lead key account management for AB InBev, a global leader in the alcoholic beverage industry, specifically in the business unit known as HONES (Honduras and El Salvador), where we operate through La Constancia in El Salvador and Cervecería Hondureña in Honduras.* I am in charge of developing the global and local beer brands portfolio, including Corona, Michelob Ultra, Modelo, Stella Artois, Pilsener, Salva Vidas and Barena; as well as the soft drinks portfolio, including all Coca Cola brands and Monster, as the company is The Coca Cola Company´s bottler for this region.* I develop and execute customized business plans for assigned key accounts, ensuring steady growth in volume and market share. These key accounts include all modern trade customers, global and local supermarket chains, convenience stores and franchised restaurants, known as QSR's (Quick Service Restaurants).* I am responsible for the negotiation and execution of long term contracts with strategic customers, ensuring that the company is able to meet the needs of its customers.* I collaborate closely with cross-functional teams, including marketing, trademarketing, revenue management, logistics, operations and finance, to align strategies and maximize business opportunities.

A 100% Central American-originated company, formed in 2005 through the merger of two of the largest economic groups in the region - Grupo Pellas of Nicaragua and Industrias Licoreras of Guatemala. Istmania is a leading company in the Honduran market, dedicated to the production and distribution of alcoholic and non-alcoholic beverages, as well as the commercialization of wine and spirits, including world-class brands such as Flor de Caña, Zacapa, Botrán, Johnny Walker, Buchannan's, Smirnoff, José Cuervo, Undurraga, Navarro Coreas, Barefoot, among others.The company is currently in a period of portfolio expansion to other adjacent categories, which include categories such as Tobacco, with Phillip Morris International brands - Marlboro and L&M, the development of a Hygiene product line extension with the Dropp brand, and distribution of long-life food products.* Directly responsible for Sales, Marketing, and Trademarketing departments, which represent more than 100 employee headcount.* Plan and execute the annual sales budget of all represented houses, categories, and brands within the portfolio, as well as ensure the correct execution of the commercial strategy in the different distribution channels.* Design and execute the marketing plans and commercial dynamics of all the company's brands, as well as ensure these brands' correct execution at all points of sales. * In charge of ensuring the proper functioning and growth of Casa del Ron stores, a 100% Honduran chain of stores dedicated to the commercialization of alcoholic beverages of worldwide recognition.

* Country Manager for Unilever Honduras, accountable for Annual Net Sales of 70MM Euros in Home Care, Nutrition, Beauty & Personal Care categories.* Manager of a global & regional brand portfolio with strong market share & presence worldwide, especially in Central America, such as Dove, Rexona, Sedal, Tresemmé, Savilé, Axe, Naturas, Knorr, Hellmann's, Lizano, Maizena, Lipton, Xedex, Surf, Rinso, Unox, among others.* 12% Net Revenue Growth & 11.7% Annual Marketing Investment Optimization.* Responsible for 72 Direct & 220 Indirect Employee Headcount.

* Country Manager for Unilever Nicaragua, accountable for Annual Net Sales of 58MM Euros in Home Care, Food & Beverages, Beauty & Personal Care categories.* Manager of a global & regional brand portfolio with strong market share & presence worldwide, especially in Central America, such as Dove, Rexona, Sedal, Tresemmé, Savilé, Axe, Naturas, Knorr, Hellmann's, Lizano, Maizena, Lipton, Xedex, Surf, Rinso, Unox, among others.* Responsible for 98 Direct & 200 Indirect Employee Headcount.* 10% Net Revenue Growth and +1,000bps Profitability Improvement on the operation’s Gross Margin.

* Part of an M&A Team leading a Company Acquisition Project within the coffee industry in Bogotá, Colombia.* Responsible for leading the marketing & sales strategy for the packaged coffee brand OMA on a national scale.* Analysis and development of distribution channels with sales potential for the brand, such as institutional, modern channel, convenience stores, hard discounts and traditional channel through distributors.

Business consultant for Ecuadorian agroindustry company dedicated to the production and commercialization of tropical fruits juices and concentrates, qualified with global quality standards for the local and international markets. Part of the two-month Management Consulting Project of INCAE Business School’s program.• Organizational Alignment Diagnostic using McKinsey´s 7S Model.• Analysis of Company´s Financial Ratios.• Financial Modeling and Project Valuation using @Risk 7.5. • Profitability Analysis for each Product Line and Design of ABC Costing System.

Exclusive Representative and Macro-Distributor for Shell and Pennzoil Lubricants brand in the Nicaraguan market. • Responsible for the Lubricants Business Unit management of Café Soluble.• Annual Sales of USD $5.5MM, EBITDA growth from $207K to $480K.• Executed Sales & Marketing Team restructuring for entire B2B – B2C channels.• In charge of all key accounts negotiation contracts for lubricants distribution in different sectors such as Mining, Sugar Cane, Construction, Distribution Fleets, and Power Generation.• Designed and Developed Annual Marketing Plan for the Shell and Pennzoil brand.• Oversaw two major brand launches for the Nicaraguan market: Shell Helix Ultra and Pennzoil.• Awarded with Best Business Team Recognition 2016.

Nicaraguan leading company in the food and consumer products distribution industry. Sales Manager for the Retail Channel, composed of 23 sales routes and 7,200 clients nationwide.• Authorized Distributor and Representative for the local market of global leading brands such as Nestlé (Café Presto), Mars (Snickers, Milky Way, Pedigree) and Heinz (Sauces, Baby Food Pouches).• 20% Coverage Growth, from 6,000 to 7,2000 customers• Executed restructuring of pre-sales and direct sales routes, as well as development of new routes in untapped local markets• Annual Sales growth from USD $8.2MM to $10.8MM• Responsible for Administrative Budget, P&L, EBIT & EBITDA of Sales Channel• Definition of monthly sales forecast by SKU• Design and Execution of Monthly marketing plans

BATCCA is the most important group of tobacco companies in Central America and the Caribbean. Part of British American Tobacco (BAT), the leading global tobacco group, with brands sold in over 200 markets. Responsible for the most strategic business segment of the company, the key accounts, which are divided into the HORECA channel (Hotels, restaurants and coffee), Convenience (Convenience Stores and Gas Stations) and Demand (Supermarket Chains). Responsible for the negotiation of commercial preference contracts with the main accounts in the country.• Responsible for Execution of USD $2MM Annual Marketing Development Budget• 9% Annual Growth Sales • Part of the team responsible for the local launch of Dunhill, one of BAT’s most strategic premium brands and the one with strongest current SOM in the country.• Responsible for all Key Clients Contract Negotiations

BATCCA is the most important group of tobacco companies in Central America and the Caribbean. Part of British American Tobacco (BAT), the leading global tobacco group, with brands sold in over 200 markets. Responsible for the implementation of marketing and distribution activities within the HORECA Channel (Hotels, Restaurants and Cafes), focused in generating consumer Awareness, Trial and Consideration of BAT’s brands.• Responsible for the Development of BAT’s Global Drive Brands (GDB’s) – Kent, Pall Mall & Dunhill• Direct Supervision of 7 Direct Sales Routes across the North Region of Managua• ACT BIG Award Recognition for Outstanding Employee 2010 – 2011