Dexter Ford Email & Phone Number

London, United Kingdom

London, England, United Kingdom

- Executed strategic account management and innovative Paid Search initiatives for top global brands including streaming service SkyShowtime, Telo giant Tesco Mobile, energy provider Utilita, national charity Foodcycle, and Merkle's EMEA B2B initiatives.- Collaborated with the SkyShowtime team to create and manage multiple accounts spanning 22 European markets with 20 languages, encompassing optimization and execution of Search, Inventory Management, Demand Generation, and App campaign activities across Google, Microsoft and Apple ads platforms.- Transformed fledgling marketing strategies into highly efficient and impactful Paid Search initiatives which drive traffic, lead generation, and conversions for optimal performance across diverse markets. This included analysing performance data to discover patterns, then formulating innovative strategies and conducting A/B tests to identify and implement successful techniques that maximised account performance and achieved KPIs.- Leveraged specialised and innovative Paid Search automation and analysis tools to extract valuable account performance insights, shaping our strategies and significantly enhancing campaign performance and effectiveness while ensuring seamless operations.- Built strong client relationships and fostered an atmosphere of collaboration to allow for regular discussions on ways to implement innovative strategies, drive automation and optimisation, and maximise account performance to deliver the best search experience for users.- Conducted comprehensive Paid Search training sessions for Merkle's internal marketing team, ranging from junior to director-level employees, offering insights into best practices during an account restructuring phase.

London, England, United Kingdom

Leicester, United Kingdom

I provide in-class help and one-on-one teaching to underachieving and SEND students. This not only involves devising creative solutions to overcome learning difficulties, but also working with subject teachers to tailor course content according to a student’s individual needs. I also safeguard pupil well-being by identifying and acting on subtle signs of distress, resolving disputes and preventing The role has greatly developed my problem solving and team working abilities. Having to completely understand unfamiliar course content on the spot in order to then teach the content to students in a simple, coherent and understandable way has also improved the speed at which I learn and adapt and honed my communication skills.

Leicester, United Kingdom

I am currently working weekends as a barista and kitchen staff at 200 Degrees Cafe. This involves making all drinks to a high standard whilst handling large influxes of orders. It also involves working independently in the kitchen preparing the cafe's entire menu within a strict timeframe. In addition, I operate the tills, run drinks and wash up as needed, enabling the team to operate fluidly and maintain a high quality of service.The role has greatly developed my organisational, communication and team working skills, as well as my ability to multitask and work under pressure.

Leicester, United Kingdom

I currently work a variety of roles including bar supervisor and head waiter at high priced venues. The former requires me to train and direct staff whilst also performing administrative procedures such as cash-ups and stock checks, enhancing my multitasking abilities. My role as headwaiter meanwhile has improved my leadership and team player abilities, as well as my management of time under pressure. The mobile nature of company also means working in a different venue every day, requiring me learn and apply the particulars of each job on the spot. This has largely developed my problem solving and communication abilities, as well as taught me the importance of a reliable client-focused service and customer satisfaction on the whole.

Leicester, United Kingdom

As a sales assistant, I was tasked with selling technical products to suit specific customer needs in a professional manner. I often handled several customers simultaneously while also carrying out administrative tasks, which increased gross. Throughout my time there, I learned vast detailed technical knowledge and applied it over multiple departments whilst selling the variety of products on offer. As a result, I received employee of the month within my 1st month of employment.