Leading the digital and DTC efforts globally for Trafalgar and Costsaver across all channels - eCommerce, Web, CRM, Social, Content, Editorial, PPC, SEO, CRO. Focusing on digital transformation and commercial, direct to consumer projects. Creating the end to end customer journey to achieve 1:1 marketing, driven by data and testing, optimizing ROI across all channels. Leading the conception of the loyalty and rewards program across the TTC Tour Brands,increasing retention rate and… Show more Leading the digital and DTC efforts globally for Trafalgar and Costsaver across all channels - eCommerce, Web, CRM, Social, Content, Editorial, PPC, SEO, CRO. Focusing on digital transformation and commercial, direct to consumer projects. Creating the end to end customer journey to achieve 1:1 marketing, driven by data and testing, optimizing ROI across all channels. Leading the conception of the loyalty and rewards program across the TTC Tour Brands,increasing retention rate and LTV.Spearheading commercial projects in a complex, matrix organisation, with large stakeholder management scope across the globe and board performance updates responsibilities. Leading a team of cross functional digital leaders and working closely with agency partners to fulfill an ambitious digital road map. Key achievements:Increased digital conversion rate by 50% YoY by focusing on an end to end simplified, cross channel customer journeyIncreased OR by 150% and CTR by 100% YoY by creating personalisation journeysIncreased leads by 50% YoY via paid media by amending targetingIncreased CTR for paid media by 200% by amending creative messaging and sequencingIncreased upper funnel traffic by 200% by leading a successful content strategy Show less

Deyana is a London based blogger and visual content creator, named one of the top 29 Instagrammers to follow by the Evening Standard. Blogging about travel, digital and living in London.Taking you on a journey to some of my favourite destinations, hidden spots in London and cosy hotels around the world.

Leading the digital and technology streams for Contiki globally. Managing a distributed team of 40 people comprising of eCommerce Managers, CRM Managers, Paid media Managers, Product owners, Data and Analytics managers, .NET/Sitecore developers, Architects and QA across London, Madrid and Delhi. Working in a matrix structure with stakeholders across the globe to create and deliver the digital and technology roadmap for Contiki.

Managing the digital presence for the 10 properties across web, mobile, paid and organic search, display and app. Managing the eCommerce team at Dorchester Collection.

• Managing a portfolio of 18 hotels across Western and Southern Europe • Managing hotels’ performance across all channels (PPC, Display, Meta, SEO, direct)• Ensuring the hotels hit their target ROI across all campaigns in all markets• Analysing hotels’ performance via Google Analytics and optimizing campaigns and site content, ensuring better conversion• Managing hotels’ content optimization across Hilton.com, ensuring their content, imagery and multimedia is accurately… Show more • Managing a portfolio of 18 hotels across Western and Southern Europe • Managing hotels’ performance across all channels (PPC, Display, Meta, SEO, direct)• Ensuring the hotels hit their target ROI across all campaigns in all markets• Analysing hotels’ performance via Google Analytics and optimizing campaigns and site content, ensuring better conversion• Managing hotels’ content optimization across Hilton.com, ensuring their content, imagery and multimedia is accurately positioned• Reporting on the monthly performance of the web channel, adding recommendations for future optimization• Managing Quarterly Business Reviews on a regional level to present in front of upper management• Managing the Benelux language site, optimizing the mobile experience and testing different aspects for better conversion• Managing the architectural aspect of SEO for hotels across the Hilton Benelux site• Managed the first, successful launch of the Hilton Summer Sale in language for the Dutch market• Continuous support for hotels by sharing best practices and carrying out webinars and face to face meetings• Managed the successful opening of the Waldorf Astoria Amsterdam• Establishing 3rd party connections with publishers• Monitoring OTAs activity and supporting best practice Show less

• Managing a team of 9 Campaign Specialists• Managing the day to day conception, development and execution of all Global campaigns for British Airways• Managing client expectations on a day to day basis, giving updates for campaigns and projects• Pro-actively offering solutions to the client to achieve their goals better and faster• Managing budget forecasts on a quarterly basis• Assisted the overall re-launch of the Executive Club communications for all regions in 2011•… Show more • Managing a team of 9 Campaign Specialists• Managing the day to day conception, development and execution of all Global campaigns for British Airways• Managing client expectations on a day to day basis, giving updates for campaigns and projects• Pro-actively offering solutions to the client to achieve their goals better and faster• Managing budget forecasts on a quarterly basis• Assisted the overall re-launch of the Executive Club communications for all regions in 2011• Working in an inter-agency group together with OgilvyOne and Publicis (BBH and Zenith, London)• Integrating innovative concepts within digital campaigns• Coordinating the efforts between teams for developing, testing and delivering a finished product/service• Developing data strategies for enabling targeted and timely communication with the customers via API behavioural triggered messaging• Assisted in the development of the first mobile optimized templates within the industry and rolled it out across all regions• Successful roll out of global process standards to the offices in New York and Singapore • Ensuring the timely delivery of large scale projects for digital enhancement and integration of ba.com with e-Dialog’s platform• Developed process efficiencies enabling a faster speed to market for tactical and situational communications Show less