Deyanira Paz Email and Phone Number

Promotional Merchandise Specialist | Custom Products ExpertAs a leader in customized merchandising, I provide a comprehensive range of personalized solutions tailored to meet the unique branding needs of individuals and businesses. From high-quality merchandise and crafts to apparel, I specialize in bringing brand visions and personal expressions to life with precision and creativity.

Strategic Head of Agency Relations for Television- Establish and maintain a direct communication pipeline with the purchasing and planning teams at media agencies and our television networks, Citytv and El Tiempo Televisión.- Oversee investment commitments and align them with agency targets to ensure measurable results for Citytv and El Tiempo Televisión.- Identify and capitalize on new business opportunities, expanding revenue streams and partnership potential.- Lead and negotiate new and ongoing Target Rating Point (TRP) agreements, maximizing value for all parties involved.- Drive the commercialization of special events and innovative programming by fostering strong relationships with agency partners, enhancing our channels' market presence.

Media Purchasing Coordinator – Arena Client Portfolio- Acted as the primary point of contact across all media platforms, facilitating effective communication and collaboration between media partners and various agency teams.- Led negotiations for key client accounts, including LG, Corpbanca, Cine Colombia, Century Fox, -Ministerio de Defensa, Fox Channels, Hoteles Decamerón, Motorysa, Carbones del Cerrejón, 3D Mobil, Alfa, Colpatria, Distoyota, BlackBerry, Mundo Aventura, Vas Colombia, and Nissan.- Developed and maintained detailed negotiation documentation for each client, serving as a valuable resource for executives and providing strategic insight to agency leadership.- Monitored key processes, tracking both performance and purchasing goals to ensure alignment with client expectations and agency targets.- Cultivated strong relationships with high-investment clients, proactively identifying opportunities for continued collaboration and growth.- Provided monthly updates to negotiation records across all accounts, ensuring comprehensive tracking of all activities for national TV placements and effective reporting to stakeholders.

- Managed and controlled media plan budgets, ensuring alignment with campaign goals.- Developed detailed budget plans and projections.- Led negotiations, daily purchases, and coordination with all media platforms (National TV, Radio, Cable TV, OOH, Internet, Print, and others).- Generated accurate reports on media performance and campaign delivery.- Conducted analysis to maximize purchasing efficiency.- Analyzed multimedia reach for all brand products under my management.- Coordinated the timely delivery of codes and materials with creative agencies.- Optimized client budgets to ensure cost-effective media buying.- Ensured budget compliance with media partners, managing commitments, pre-sales, and prepayments.- Supervised media partners to verify correct broadcast of scheduled content.

- Promote respect and humane treatment for non-human animals and the environment for the benefit of the entire community, while encouraging the sustainable use, conservation, restoration, and respect for natural resources as sources of life. Additionally, advocate for the abolition of both individual and institutional animal exploitation.- Utilize tools geared towards achieving objectives, including internet platforms, social media, direct marketing campaigns, email outreach, local press, demonstrations, rescues, and fundraising events, among others.

Coordinator of Advertising, Marketing, and Sales- Consultative Sales and Public Relations.- Graphic Design, including Corporate Branding and related projects.- Development, implementation, and tracking of promotional and sales strategies.- Active Member of the Board of Directors.

Volunteer: Motivation and Rescue TeamCoordinated fundraising events as the lead publicist to support the organization’s mission.Since 2001, the NGO Alegría de Rua ("Joy of the Street") has dedicated itself to rescuing individuals experiencing homelessness, with support from psychologists and state organizations.

Account Executive- Consultative Sales.- CRM and Public Relations.- Portfolio Management.- Database Management.- Development of Internal Media Strategies and Plans.- Consultative Development of Comprehensive External Communication Strategies.

Account Director- Led the development of sales plans tailored to specific brands and products, driving growth and market presence.- Executed targeted public relations strategies to achieve organizational goals.- Managed complementary functions by designing and facilitating effective communication tools.- Oversaw planning and marketing strategies to enhance brand visibility and engagement.- Operated as an independent bureau, ensuring flexibility and responsiveness to client needs.