Saurabh Dey personal email
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Digital Marketing Expert | Brand Builder | Growth Strategist⦁ 11+ years of experience in enhancing brand visibility, executing strategic digital marketing initiatives, and driving product growth across various industries.⦁ Digital Campaign Development: Extensive experience in developing and executing high-impact digital marketing strategies to boost online presence, drive user acquisition, and maximize engagement.⦁ Brand Consistency: Proven ability to maintain brand standards across digital platforms and marketing materials, ensuring cohesive messaging and visual identity.⦁ Business-Aligned Marketing: Skilled in aligning digital marketing initiatives with business objectives to support growth and integrate brand messaging with organizational goals.⦁ Data-Driven Advertising: Expertise in managing high-value campaigns across search, social media, websites, and mobile platforms, optimizing results through performance analytics and A/B testing.⦁ Marketing Technology & Automation: Proficient in implementing digital marketing solutions and automation through platforms like Adobe Experience Cloud, Salesforce, and HubSpot, streamlining workflows and improving campaign effectiveness.⦁ Stakeholder Communication & Collaboration: Strong communicator, adept at working with cross-functional teams, agencies, investors, and clients to deliver successful marketing campaigns.⦁ Team Leadership & Project Management: Experienced in leading cross-functional digital marketing teams and managing multiple projects, ensuring timely delivery and alignment with strategic objectives.⦁ Analytics & Insights: Expert in leveraging data analytics to inform decision-making, refine marketing strategies, and present actionable insights to stakeholders through compelling reports and visualizations.Specialties: Digital Product Management, Market Intelligence, Digital Strategy, Branding, Marketing Automation, Analytics, and Stakeholder Management.
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Vice President MarketingDs Finworld Private Limited May 2022 - Present⦁ Led Brand and Growth Strategies for three startups—Xtended Space, Maavatar, and Rits Capital—driving strategic direction, brand positioning, and communication initiatives.⦁ Scaled revenue by 5X in FY23-24 by launching new business verticals, creating compelling brand narratives, and expanding market reach through diversified channels.⦁ Secured strategic funding by pitching to HT Media Ventures, achieving a ₹40 Cr valuation through effective storytelling and brand positioning.⦁ Launched integrated 360-degree marketing campaigns across Digital, Outdoor, Print, and Radio, strengthening brand visibility and enhancing multi-channel engagement.⦁ Developed brand and communications guidelines to ensure consistent messaging and design across all platforms.⦁ Enhanced lead-to-sales funnels by developing automated, multi-channel communication strategies, improving conversion rates through targeted user journeys and segmented communication buckets.⦁ Established new acquisition channels and tailored campaigns to attract diverse customer segments.⦁ Implemented data-driven processes to inform marketing decisions, optimize campaigns, and improve ROI.⦁ Collaborated with sales, operations, technology, and media partners to ensure seamless execution of brand strategies.⦁ Increased lead generation and conversion rates across channels—including Email, WhatsApp, SMS, and Paid Marketing—through targeted campaigns, optimized copy, and improved landing pages.⦁ Enabled B2B sales teams with effective marketing communications and materials, enhancing conversion rates. -
Director Digital MarketingPrepladder Jul 2021 - May 2022Chandigarh, Chandigarh, In⦁ Led 360-degree marketing campaigns across Digital, Outdoor, Print, and PR to boost brand visibility and engagement.⦁ Directed a rebranding initiative that positioned the brand as "Intelligent and Quirky," strengthening its market identity.⦁ Managed a team of 25 and 4 agencies (Wieden+Kennedy, Initiative Media, Adfactors PR, The Brand Th3ory) to execute comprehensive marketing strategies.⦁ Launched new test-prep categories and introduced traction products, driving significant growth.⦁ Defined performance metrics to evaluate marketing agency effectiveness and ensure continuous improvement.⦁ Executed branding campaigns across digital and mass media platforms to enhance recognition and reach.⦁ Developed a non-discount "marketing funda" by creating a sense of FOMO, boosting engagement and urgency among the target audience.⦁ Fostered cross-functional collaboration, ensuring executional excellence across teams. -
Head Of MarketingMuvi.Com Sep 2020 - Jun 2021Ashburn, Virginia, Us⦁ Developed content, social media, email, and communications strategies to drive brand engagement and visibility.⦁ Rebranded products with an adaptive ecosystem strategy, tailoring solutions for various industries.⦁ Launched Account-Based Marketing (ABM) by creating personalized communications for targeted user segments.⦁ Established a Product Marketing function to enhance the focus on new product line communications.⦁ Exceeded quarterly marketing growth targets by 30% through data-driven strategies and targeted campaigns.⦁ Led successful adoption and integration of HubSpot Marketing Suite with Sales Pro and internal CRM, launching cohesive and integrated marketing campaigns. -
Digital Marketing HeadTlc Relationship Management P Ltd Mar 2019 - Jul 2020New Delhi, Delhi, In⦁ Led a digital marketing team of designers, video editors, content writers, and executives to execute strategic initiatives.⦁ Formulated digital marketing and brand strategies for luxury hotels, ensuring consistency in messaging and brand guidelines across all assets.⦁ Conceptualized and optimized high-value paid campaigns across Search, Display, and Social Media platforms, driving engagement and conversions.⦁ Planned and executed automated promotional campaigns using Adobe Campaign, enhancing customer journeys and brand experience.⦁ Managed digital campaigns across multiple channels including Social, Email, Push, SMS, and WhatsApp, ensuring effective multi-channel engagement.⦁ Analyzed customer journey data to develop strategies for long-term brand positioning and optimize conversion funnels.⦁ Maintained corporate relationships with high-value clients and technology partners, including Adobe, Dwao, Marriott, Hyatt, Taj, and ITC.⦁ Managed digital assets and campaigns through Adobe Experience Cloud. -
Founder/Head Of Marketing & CommunicationsEdushedu.Com Sep 2015 - Mar 2019Noida, Uttar Pradesh, In⦁ Managed marketing & brand building activities⦁ Partnered with more than 400 activity centers, schools and colleges across Delhi and NCR⦁ Analysed user behavior and devised customer acquisition strategy⦁ Built and managed the team⦁ Established strong online presence through- Search, Social Media and different digital platforms⦁ Responsible for digital and strategic communication -
AnalystHcl Technologies (Infrastructure Services Division) Aug 2013 - Sep 2015Noida, Uttar Pradesh, In⦁ Responsible for tracking and measuring brand element visibility on the websites and mobile applications.⦁ Conducted user behavior studies using heat maps, click depth, and session time reports.⦁ Monitored all digital assets like – Websites, Mobile Applications, Internal platforms, etc.
Saurabh Dey Skills
Saurabh Dey Education Details
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Indian Institute Of Management, KozhikodeMarketing And Strategy -
Stanford UniversityDesign Thinking And Innovation
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Guru Jambheshwar UniversityComputer Science
Frequently Asked Questions about Saurabh Dey
What company does Saurabh Dey work for?
Saurabh Dey works for Ds Finworld Private Limited
What is Saurabh Dey's role at the current company?
Saurabh Dey's current role is VP Marketing | IIM Kozhikode.
What is Saurabh Dey's email address?
Saurabh Dey's email address is we****@****ail.com
What schools did Saurabh Dey attend?
Saurabh Dey attended Indian Institute Of Management, Kozhikode, Stanford University, Guru Jambheshwar University.
What are some of Saurabh Dey's interests?
Saurabh Dey has interest in Web Building, Computer Networking, Organisation Management.
What skills is Saurabh Dey known for?
Saurabh Dey has skills like Digital Marketing, Public Relations, Adobe Campaign, Corporate Communications, Internal Communications, External Communications, Social Media Marketing, Media Relations, Media Planning, Start Ups, Search Engine Optimization, Content Management.
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