Saurabh Dey Email & Phone Number

Faridabad, Hr, In

⦁ Led Brand and Growth Strategies for three startups—Xtended Space, Maavatar, and Rits Capital—driving strategic direction, brand positioning, and communication initiatives.⦁ Scaled revenue by 5X in FY23-24 by launching new business verticals, creating compelling brand narratives, and expanding market reach through diversified channels.⦁ Secured strategic funding by pitching to HT Media Ventures, achieving a ₹40 Cr valuation through effective storytelling and brand positioning.⦁ Launched integrated 360-degree marketing campaigns across Digital, Outdoor, Print, and Radio, strengthening brand visibility and enhancing multi-channel engagement.⦁ Developed brand and communications guidelines to ensure consistent messaging and design across all platforms.⦁ Enhanced lead-to-sales funnels by developing automated, multi-channel communication strategies, improving conversion rates through targeted user journeys and segmented communication buckets.⦁ Established new acquisition channels and tailored campaigns to attract diverse customer segments.⦁ Implemented data-driven processes to inform marketing decisions, optimize campaigns, and improve ROI.⦁ Collaborated with sales, operations, technology, and media partners to ensure seamless execution of brand strategies.⦁ Increased lead generation and conversion rates across channels—including Email, WhatsApp, SMS, and Paid Marketing—through targeted campaigns, optimized copy, and improved landing pages.⦁ Enabled B2B sales teams with effective marketing communications and materials, enhancing conversion rates.

Chandigarh, Chandigarh, In

⦁ Led 360-degree marketing campaigns across Digital, Outdoor, Print, and PR to boost brand visibility and engagement.⦁ Directed a rebranding initiative that positioned the brand as "Intelligent and Quirky," strengthening its market identity.⦁ Managed a team of 25 and 4 agencies (Wieden+Kennedy, Initiative Media, Adfactors PR, The Brand Th3ory) to execute comprehensive marketing strategies.⦁ Launched new test-prep categories and introduced traction products, driving significant growth.⦁ Defined performance metrics to evaluate marketing agency effectiveness and ensure continuous improvement.⦁ Executed branding campaigns across digital and mass media platforms to enhance recognition and reach.⦁ Developed a non-discount "marketing funda" by creating a sense of FOMO, boosting engagement and urgency among the target audience.⦁ Fostered cross-functional collaboration, ensuring executional excellence across teams.

Ashburn, Virginia, Us

⦁ Developed content, social media, email, and communications strategies to drive brand engagement and visibility.⦁ Rebranded products with an adaptive ecosystem strategy, tailoring solutions for various industries.⦁ Launched Account-Based Marketing (ABM) by creating personalized communications for targeted user segments.⦁ Established a Product Marketing function to enhance the focus on new product line communications.⦁ Exceeded quarterly marketing growth targets by 30% through data-driven strategies and targeted campaigns.⦁ Led successful adoption and integration of HubSpot Marketing Suite with Sales Pro and internal CRM, launching cohesive and integrated marketing campaigns.

New Delhi, Delhi, In

⦁ Led a digital marketing team of designers, video editors, content writers, and executives to execute strategic initiatives.⦁ Formulated digital marketing and brand strategies for luxury hotels, ensuring consistency in messaging and brand guidelines across all assets.⦁ Conceptualized and optimized high-value paid campaigns across Search, Display, and Social Media platforms, driving engagement and conversions.⦁ Planned and executed automated promotional campaigns using Adobe Campaign, enhancing customer journeys and brand experience.⦁ Managed digital campaigns across multiple channels including Social, Email, Push, SMS, and WhatsApp, ensuring effective multi-channel engagement.⦁ Analyzed customer journey data to develop strategies for long-term brand positioning and optimize conversion funnels.⦁ Maintained corporate relationships with high-value clients and technology partners, including Adobe, Dwao, Marriott, Hyatt, Taj, and ITC.⦁ Managed digital assets and campaigns through Adobe Experience Cloud.

Noida, Uttar Pradesh, In

⦁ Managed marketing & brand building activities⦁ Partnered with more than 400 activity centers, schools and colleges across Delhi and NCR⦁ Analysed user behavior and devised customer acquisition strategy⦁ Built and managed the team⦁ Established strong online presence through- Search, Social Media and different digital platforms⦁ Responsible for digital and strategic communication

Noida, Uttar Pradesh, In

⦁ Responsible for tracking and measuring brand element visibility on the websites and mobile applications.⦁ Conducted user behavior studies using heat maps, click depth, and session time reports.⦁ Monitored all digital assets like – Websites, Mobile Applications, Internal platforms, etc.

Master Of Business Administration - Mba, Marketing And Strategy

Design Thinking And Innovation

Bachelor Of Technology - Btech, Computer Science