Deysi Perez Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

-> Brand health analysis + projections-> Advertising/Paid Social strategy-> Creative strategy-> Copywriting strategy-> Customer retention strategies

Calgary, Alberta, Canada

*Collaborated with e-com brands and agencies to enhance advertising initiatives, leveraging omnipresence solutions and strategies.*Enhanced brand identity, messaging and creative mix*Assisted clients in reaching growth goals and establishing a distinctive presence in a competitive marketplace.* Reported on insights to inform future strategies.

Calgary, Alberta, Canada

*Developed and executed marketing strategies to strengthen agency's brand, thought leadership, and new business pipeline.*Led market research initiatives to identify client needs, guide positioning, and inform new service development.*Oversaw lead generation efforts and secure major new client accounts.*Managed creative collaboration with agency teams to develop top performing campaigns and effective client deliverables.

Calgary, Alberta, Canada

*Led and managed a team of media buyers, providing guidance, training, and support to ensure cohesive workflow and exceptional performance.*Conducted training sessions and providing ongoing mentorship to accelerate their learning curve and integration into the team.*Monitored and evaluated the performance of existing media buyers, implementing strategies to optimize their efficiency, productivity, and overall output.* Developed and implemented team-wide strategies and best practices to enhance productivity, streamline processes, and improve overall performance metrics.* Collaborated with cross-functional teams, including ad creative, influencers, and different social channels, to facilitate seamless communication and alignment of strategies.

Calgary, Alberta, Canada

*Developed Advertising Campaigns for Facebook (Meta) and Instagram for e-commerce brands.*Implemented A/B testing and other optimization techniques to refine ad strategies and improve ROI.*Analyzed data and metrics to assess the performance of advertising campaigns, adjusting strategies as needed to optimize results.*Stayed updated on industry trends and emerging technologies to make informed media buying decisions.

Calgary, Alberta, Canada

*Created original and engaging content for various social media platforms, including images and videos.*Collaborated with marketing teams to align social media content with overall brand campaigns and initiatives.*Stayed updated with emerging social media tools to explore new avenues for content creation and audience engagement.

Calgary, Canada Area

* Actively participated in the brand ambassador program, #SugarSweeties.* Promoted Sugar Cube events on social media.* Participated in local and corporate events