Dez Rock’s greatest strength is always seeing the big picture. A start-up requires a person who can always fight all fronts without losing perspective and making things personal; this is where she excels. Dez’s mind works at a fast pace with her ability to see solutions and paths like puzzle pieces, she has managed to take a great idea to market and make it grow. When things are at the most difficult, she excels, as she thrives under pressure and sees every challenge as an opportunity.