Starting a digital department from scratch, while gathering a team of inspiring young talents on the go, to fill the market need for a human-centric approach to social media and influencer marketing, and managing effective and memorable campaigns from start to finish.As the head of a newly formed department that feels like a start-up, my priorities covered leading my team with a vision and building their self-esteem as professionals while managing client relationships, projects, and overall department budget and business development. I've managed to implement new services (such as talent management & video content creation) and to cover the CEO's expectations of profit growth for 2021 and 2022 (2023 is still in the making).Although we're a core team of 5 people, we've worked with big corporations such as eMAG, Vivacom, Lidl, Kerastase, Redken, Loreal Professionnel, and Ficosota, and managed successfully over 80+ campaigns, some of them even recognized with awards.

Ownership on different projects for clients such as Vivacom, Lidl Digital, Kamenitza, Bansko, etc. with a focus on holistic digital communication, brand positioning, social media management, lead generation, employer branding, organic engagement, and follower interaction.

I was in charge of generating all communication strategies for different activations and digital channels (FB, IG, LI, Twitter), as well as creating all content pieces (posts, videos, copy) for specific clients’ social media channels. 

Also, I have created and executed numerous PPC campaigns on both Facebook and Google during the period with a main focus on brand awareness and lead generation. 

I've created and managed an Instagram brand community for Vivacom, as well as the first-ever influencer campaigns for the brand. I was the main account of the brands I've worked with, creating relationships that later brought more projects and clients to the agency.

Freelancing as a Full-stack digital marketing expert & social media manager with strong marketing and user experience foundations, as well as a love for content creation and photography.Working with clients of all sizes with a main focus on education, healthcare, e-commerce, telco & architecture. Services are based on clients' needs and goals but are with a main focus on channel strategy, social media management, content creation, and paid ads, as well as consultations on overall marketing strategies, business development, and brand positioning.

I was in charge of:Creating, analyzing, and executing a successful growth marketing strategy that led to lowering up to 3x the cost per lead compared to the beginning. Generating an expert, but friendly brand voice in cross-channel communication that included both online and offline channels - social media, own website, paid ads, events, brochures, in-store communication, PR materials, SEM/SEO. Managing all paid media ads on Facebook, Google, and EasyAds, as well as creating content for the website & blog, and social media channels. Building landing pages for our paid ads, as well as tracking and analyzing all traffic on the websites.. Creating target and buyer persona, generating and improving the customer journey on a regular basis, with the help of platforms like Google Analytics, Google Tag Manager, HotJar, etc. Incorporating a booking system as a solution to easy sign-ups for hearing tests. Working closely with IT specialists, my team and I worked on the UX/UI, monitoring all traffic and optimizing the platform on the go with a small audience, before launching it for all. The booking system removed most of the registration boxes for appointments on our website and very fast became the only way of booking an appointment for hearing tests or other checkups as it was fast, convenient even to our mature audience, and reliable. Creating new ways of attracting new customers - referral programs to friends, a special mini-book "My Hearing" with prompts for people in a trial period for hearing aids, etc.Main activities included: * Performance marketing / Lead generation - Google Ads, Facebook Ads, Easy Ads * Content creation - Blog posts, Social Media Content, Brochures, Adapting videos * SEO & SEM * Strategy & Analytics Programs & Platforms I worked with: * Facebook Business Manager; Google Ads; Easy Ads * Adobe Photoshop; Adobe InDesign; Adobe Premiere * Google Analytics, Google Tag Manager & Hot Jar * Microsoft Office

Creating content for both online and offline channels - posts, blog articles, PR materials, and brochures.Creating and sorting all product items in the online store and updating it on a regular basisCreating a new website on WordPress to serve the needs of a specific target audience (parents)Generating ideas for effective online communication and ways to drive more leads through Facebook and Google ads Writing articles and updating the company's blog

A few students from the Marketing Faculty and I formed a team in order to prepare a communication strategy for New Bulgarian University, which would help build trust and familiarise the target group with the opportunities offered by the institution. Work on the project was carried out over a few months, conformable to the schedules of every participant, making sure that everyone would take part at different stages of the creative process. My job consisted of the following: formulating the ideas about the campaign's activities, preparing the example visualisation of formentioned activities and creating the overall presentation of the project. It was accepted and approved both by a CEO of the university and by the rector.

Extensive research of both the Bulgarian and British market for events and sponsorship opportunitiesPreparing offers for sponsors and event organisersPreparing the Communicative Christmas campaign of the company, aiming to popularise our social media outlets and to reach new consumers while increasing the brand awarenessWriting and editing topical articles for the company's blog, maintaining the content across different social networks, optimising the company's official websiteОrganised relevant spreadsheets and documentation through Google and Microsoft Office, improving my computer literacy