MarketPrax is a boutique marketing research firm that uses advanced survey techniques, such as Conjoint Analysis and MaxDiff, to understand the values and perceptions of customers and how the combination of features, attributes and pricing impact their decision-making process. These insights empower leaders in marketing, sales and operations to determine (and justify) their priorities, giving them the ability to pursue goals and initiatives with confidence and clarity.

BionicHIVE is a startup developing SqUID, the world’s first autonomous warehouse robot that can pick boxes floor-to-ceiling on existing racks and deliver them anywhere. The robot travels on the ground and climbs on racks to pick and replenish boxes, bins, and totes.During my tenure:➤ Elon Musk tweeted in reply to a video of SqUID in action: “The robot future is coming”➤The World Economic Forum praised our innovative robotic solution ➤ Amazon became an investor in BionicHIVE through their $1 Billion Industrial Innovation Fund.🤖Want to see SqUID in action? https://www.youtube.com/watch?v=EUOz-csu6gEI'm responsible for all marketing efforts within BionicHive, including:- Marketing Strategy- Advertising- Branding - Content Creation- Social Media Management- Public Relationsand more. Due to the growth of the company, I was able to delegate some of the Sales aspects of my previous position in order to be able to dedicate myself fully to Marketing.

BionicHive has developed a disruptive, unique automated robotic warehouse system. Our robots can pick boxes from floor to ceiling and deliver them anywhere in the warehouse. Role:- Prospecting and introducing the solution to Fortune 500 companies in logistics, retail and manufacturing- Scheduling and conducting presentations, webinars and live demonstrationsAccomplishments:- 15,000+ accepted LinkedIn connections with senior-level business executives- 40+ conference calls and webinars with decision makers at target companies- Live demos with Walmart, Fedex, DHL, UPS, Dell, Arrow and others. - Multiple pilot agreements signed (target met)- Pipeline of companies awaiting in-person meetings and demos, limited only by resources and internal availability

Lee Silsby is a specialty mail order pharmacy and nutritional supplement manufacturer.Role:- Developed the company's strategic marketing plan and coordinated its implementation in all company divisions- Responsibilities included Product Management, Sales, Advertising, Communications and Public Relations Accomplishments:- Lee Silsby has achieved nationwide recognition in its niche markets while charging a significant price premium- The mail-order prescription business grew 20% per year, making Lee Silsby the largest UPS shipper in the area- Revenues for the online store increased tenfold in a period of 3 years, with a conversion rate of more than 13%

Participated in projects for the following clients: - Telecom Italia Mobile - Ambev - Latin America's largest brewery- Telesp Celular - Brazilian cellphone carrier- Embraer - World’s largest private jet company - DirecTV