Series A-B founders, heads of marketing and revenue leaders ping me when something is wrong with their marketing, and they're not sure why.If this sounds familiar, DM meHow to work with me → davidfallarme.comEngagements look like:- 1:1 advisory- consulting projects- fractional - interim

I started a private community for marketers who care about APAC → apacmarketers.com

PE-backed saas- Increased visitor conversion rate to demo by 40%+- Identified & saved $X,XXX / month in low-performing SEM spend- Led implementation of pipeline acceleration tool, working w/ revops & engg- Worked with CGO on strategy

Series A legaltech saas- Identified $500K+ of inefficient spend in first 30 days- Stood up a demand gen strategy that stabilized MQL & pipeline growth- Helped recruit + onboard new Head of Demand Gen (ie. replaced myself)- Aligned Sales, CS and Marketing leadership around common targets

Spenmo (YC S20) - Series B fintechWorking with CRO and product marketing team, refined position and narrative for a fintech company in a hypercompetitive space. Led internal workshops and advised on website redesign.

A short and intense rollercoaster ride in startupland. I joined during On Deck's hypergrowth period (100 to 300 employees in ~6 months), and was there through the tech market volatility in 2022.- Started with 1 report, eventually led a team of 6- Helped drive down Paid CAC by XX% via CRO experiments- Scaled content production process from 2 → 16 articles/month - Built a content marketing engine with a mix of in-house and freelance writers- Editor-in-chief for a content marketing operation that had collabs with Tier 1 guests like: CBO @ UberCPO @ TinderVP Growth @ ShopifyCOO @ Athletic GreensCOO @ Bridgewater Associates

Led HubSpot's go-to-market strategy, demand generation and awareness programs in Asia- GTM: worked with Sales leadership to run experiments in Asia and India- DG: overachieved on demand gen targets, averaged 130%+ attainment- Awareness: drove 900K impressions from LinkedIn workshops run via teammates in Asia- Awareness: raised HubSpot’s profile through speaking & thought leadership; spoke at 75+ engagements — presenting to over 10,000 people across Asia. Secured placements in target media (Straits Times, Marketing Interactive, Business Times, Channel News Asia, Times of India)I saw the HubSpot Singapore office go from ~40 to ~200 during my time. The marketing team started off with just me and a part-time contractor. I eventually led a team of 4.I started this role with the internal title of "Manager, Marketing" in 2018 and got promoted to "Senior Manager, Marketing" in 2021.

As the marketing leader at ReferralCandy, I obsessed about all things B2B SaaS customer acquisition.- Ran paid experiments that dropped CAC by XXX% - Grew traffic by 2,000%+ (read the blog post to see how)- Drove SEO acquisition strategy: Page 1 on target high-intent SERPs for 3+ years- Created permanent step-change increases in visitors, leads, signups within 2 mthsStarted as a team of 3, eventually to ~8 including designers

I initially joined the company as the Inbound Marketing Manager, where I did these things:* Managed blog production to ensure continued MoM traffic growth* Refined content positioning to include target audience personas* Kickstart lead generation strategy

★ Create product marketing strategy from scratchSet up messaging and positioning for each pivot of product; deep research into personas, target audiences and target channels to inform go-to-market activities★ Demand generation driven by contentFilling the top of the marketing funnel with content marketing aimed at our target personas: blogs, PR, social, guest posting on relevant blogs

★ Increased organic traffic, registrations, sales leads with contentManaged a team of freelance writers and analysts to produce the best, industry-leading content in the app store data industry. Worked closely with SEO and social media team to jam the top of the funnel.★ Media relations and brandingPR focused on demand gen: managed PR agency to get into TechCrunch, VentureBeat, NYTimes etc on a regular basis.. Led creation of branded conference materials, from keynote slides to booth setup.★ Strategy and team goal-setting with VP marketingSet quarterly marketing roadmaps based on quantitative analysis.

★ Go-to-market launch strategyLead marketing from concept pitch to game launch and beyond. Manage growth (social media; PR; paid user acquisition, etc)★ Act as the internal voice of the customerRepresent millions of users - driving customer insights through surveys, forums, qualitative and quantitative analysis. Influence product roadmap with data. Fight for budget for marketing initiatives. Regularly communicate with executives.★ Identify key acquisition partnershipsSought out cross-promotion opportunities to drive new user acquisition★ Lead production of marketing creativesArt direction for assets: infographics, app store graphics, PR requests, etc.

★ Drive engagement on social mediaUse copywriting, jokes and memes to get people to click on things :-)

Learned the way of the Swiss Army Knife as I lead marketing efforts at a boutique consulting firm:- lead a team of foreign & local staff- designed and executed marketing strategy- owned department P&L- closed sales deals

Dove headfirst into a foreign culture. By living completely outside my comfort zone, I learned how to adapt quickly, became a citizen of the world, met lifelong friends and got addicted to k-pop all at the same time.

Blended web analytics, Photoshop, HTML and copywriting to create a cocktail of communications and data reporting that would make any channel manager smile.

Analyzed what makes Generation Y tick to figure out why they buy chocolate and candy bars. Lived and breathed qualitative (focus groups), quant (worked on the largest Nielsen database in Canada) and started my relationship with writing internal memos and decks.

50+ public speaking appearances, to crowds of varying sizes and audiences, and convincing those people that they needed to donate money helped make sure I knew how to look good in front of a crowd and think on my feet.