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VICE PRESIDENTMarketing • Communications • Membership • Business Development • Non-Profit • Public Relations • Crisis ManagementInnovative, collaborative, and energetic team leader with more than 15 years of progressive experience in direct marketing, communications, membership, business development, event development and marketing, public relations, project management, and constituent engagement. Proven ability to develop engaging campaigns that drive revenue and enhance ROI as well as build strategic relationships across all levels of an organization, from corporate boards to membership and major donors.Additional strengths include:• Digital marketing, website and social media• Brand positioning and stewardship• Executive and member communications• Data-driven strategic marketing and budget management• Non-dues revenue development• Corporate and member events• Membership engagement and development• Strategic coalition building with internal and external partners at all levels• Public relations and crisis management• Proven fundraiser and grassroots strategistCAREER HIGHLIGHTS• Spearheaded communication strategy to raise organizational profile, included spotlighting key projects and personnel to raise constituent and public awareness of MES’ 1,000+ environmental projects. (MES)• Launched an organization-wide strategic initiative to support NECA’s “1025” program designed to grow industry market share 10% by year 2025. (NECA)• Led team in developing an award-winning website for BWI Airport, the airport’s most important marketing tool for their record breaking 25 million passengers .(MAA)• Developed strategic marketing campaign in partnership with FAA to promote drone safety in state of Maryland. (MAA)• Generated $11M in new and renewal revenue -- exceeded year-end new member revenue targets by 51%. (AIA)• Reorganized corporate event management process to produce savings of 20%+. (AIA)• Cultivated strategic business relationship with a Fortune 50 company to help fund the launch of AOPA Live, a major media initiative. (AOPA)• Launched new digital store with first year sales of $1M, a 260% increase over prior outsourced activity. (AOPA)• Led marketing of nine tradeshows, the largest of which generated $13M (NACDS)• Developed NACDS’ first consumer-oriented show, generated 10,000 attendees for the inaugural event. (NACDS)• Played key role in critical post-September 11 continuity of government programs. (The White House)• Increased Human Events subscriber base by more than 234% in less than two years. (Eagle Publishing)
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Chief Executive OfficerNational Center For Public Policy Research Jun 2024 - PresentWashington, Dc, UsABOUT THE NATIONAL CENTER FOR PUBLIC POLICY RESEARCHThe National Center for Public Policy Research, founded in 1982, is a non-partisan, free-market, independent conservative think tank. The National Center’s programs include the Project 21 black leadership network, the Free Enterprise Project, Able Americans and the Environment and Enterprise Institute.MISSIONTo grow the freedom movement by taking our message to new constituencies to secure liberty now and for future generations.VISIONTo become the most innovative and efficient advocate of individual liberty.
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Director Of Marketing And CommunicationNational Center For Public Policy Research Jun 2022 - Aug 2024Washington, Dc, Us
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Marketing ConsultantSelf-Employed Nov 2019 - Jul 2022
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Managing Director, CommunicationsMaryland Environmental Service Jan 2020 - Jun 2021Millersville, Maryland, UsCommunications leadership for this state agency focusing on significant environmental projects spanning water treatment plants to shoreline restoration and port dredging. Nearly 900 employees across the region managed more than 1,000 projects and $180M in annual revenue. Served as a member of the leadership team, managed four staff and multiple vendor relationships, and sat on the Governor’s Communications Committee. Direct report to the Chief Executive.Led the development and implementation of all branding and communication strategies designed to keep the public and employees informed about MES’ environmental services, activities, and projects. Managed all website development, social media, press releases, talking points, content, and direct constituent communications. Responsible for all media relations, including crisis communications and coordination with Maryland Governor Larry Hogan’s communications team. As part of the senior leadership team, provided strategic counsel to the Executive Director and engaged with all department heads to guide communication efforts with critical stakeholders. Additionally, oversaw agency-wide events and trade shows activities.• Spearheaded all content development to raise organizational profile; spotlighted key projects and personnel; created positive public awareness of MES’ 1,000+ environmental projects across the state.• Developed all COVID-19 communication strategies for staff and for public facing communications. • Developed landmark document chronicling 50-years of MES history and achievement.• Launched comprehensive newsletter to engage internal audiences and inform stakeholders on the exceptional people and 1,000+ environmental projects driving MES’ environmental mission. -
Executive Director Of Marketing And CommunicationsNational Electrical Contractors Association (Neca) Mar 2018 - Dec 2019Led Marketing and Communications for this 100-year-old trade association representing the $187 billion electrical contracting industry. More than 50 employees and $38 million in annual revenue as well as 118 local and regional chapters. Served as a member of the leadership team and managed a staff of seven. Reported to the Chief Operating Officer.Provided leadership over NECA’s suite of member communications products, social media and marketing of events, products, services, and publications as well as brand and reputation management. Worked directly with executive team to deliver strategic counsel for communicating priorities and messaging both externally and internally with NECA’s 118 chapters and 4,000-member companies.• Launched an organization-wide member engagement initiative to support NECA's "1025" communication program designed to grow industry market share 10% by year 2025.• Expanded department to dramatically increase graphic design, video production, social media and overall content development.• Co-led an initiative to rebrand the 100-year-old organization and launch a dynamic new website.
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Director Of Passenger DevelopmentMaryland Aviation Administration Nov 2015 - Mar 2018Bwi Airport, Md, UsLed marketing and customer service initiatives for this state agency that manages BWI and Martin State Airports. Over 200 employees with a $230 million budget serving more than 25 million passengers annually. Served as a member of the leadership team and managed a staff of 5 and multiple vendor relationships plus 200 airport volunteers. Reported to the Chief Marketing Officer.Recruited by Governor Larry Hogan's Deputy Chief of Staff to provide leadership and strategic direction for national marketing and communication efforts to increase revenues for BWI and Martin State Airports. Acted as economic development liaison with state, regional and local economic development consortiums to retain existing Maryland businesses and to support ongoing efforts to attract new domestic and international business to Maryland. Sat on grant application committee to identify grant opportunities for environmental projects at the two airport communities.• Led team in developing an award-winning, immersive website for BWI Airport, the airport’s most important marketing tool for their record breaking 25 million passengers.• Conceptualized and led a pilot program with the Federal Aviation Administration’s communications team to deploy a critical Drone Safety marketing campaign for the State of Maryland.• Developed and led a comprehensive customer service partnership to establish a shared commitment to customer service excellence among BWI’s 10,000+ airport employees.• Managed programs and operations for 170+ diverse volunteers who act as airport ambassadors to market airport services and assist visitors with timely travel, facility, and emergency information. -
Vice President, Membership And Business DevelopmentAerospace Industries Association Feb 2014 - Nov 2015Arlington, Va, UsLed membership and business development for this trade association representing 300 leading aerospace companies and more than 1,500 supply chain partners. Over 40 employees and $27 million in annual revenue. Served as a member of the executive leadership team, managed a staff of four and led the Supplier Management Council. Reported to the Chief Executive Officer.Drove all full and associate membership recruitment and retention initiatives as well as set policies to continually maintain and improve the overall value proposition and membership satisfaction. Effectively engaged members of the board, as well as standing members, in membership recruitment activities. Managed the corporate events team to develop, market, communicate, execute, and continually improve all corporate meetings and events, including activities at international air shows. Developed and managed non-dues related sources of revenue.• Generated $11M in new and renewal membership revenue -- exceeded new member revenue targets by 51%.• Reorganized corporate event management process to produce savings of more than 20%.• Exceeded annual membership recruitment targets by 51% and raised retention rate from 90% to 96% for full members and from 85% to 87% for associate members.• Developed partnerships with Fortune 100 companies to financially support and host significant membership engagement events -- increased event revenue and membership satisfaction.• Reorganized corporate event management process to produce savings of more than 20%.• Launched a comprehensive membership satisfaction index to effectively measure membership engagement and identify at-risk members, allowed the team to fine-tune benefits and overall value proposition.• Led the Supply Chain Management Council, a highly engaged group of members from across the supply chain, ranging from Fortune 30 to small, privately-owned supplier companies.• Managed digital and print advertising programs for revenue and membership outreach. -
Vice President Of Development And Assistant To The PresidentAopa (Aircraft Owners And Pilots Association) Mar 2009 - Dec 2013Frederick, Md, UsLed donor relations and special event marketing efforts for this 80-year-old membership association with 400,000 individual members. Nearly 200 employees and $97 million in annual revenue. Member of the executive management team and managed a staff of five. Reported to the Chief Executive Officer.Recruited by former NACDS CEO to develop and lead a comprehensive marketing strategy for his CEO engagements and donor outreach initiatives designed to develop communities of engaged high-net-worth members, partner companies, opinion leaders, media, and other influencers. Additionally, provided strategic leadership to the Foundation's operations and development teams. Managed operations and budgets, implemented a new CMS, secured appropriate resources to solicit major gifts and developed pathways to increased benefits that led donors to higher levels of giving.• Conceptualized and led the launch of a new e-commerce site, the AOPA Store, that incorporated existing lines of business while simultaneously launching multiple new exclusive flight training product lines. Generated $1M in annual revenue, a 260% increase over prior outsourced contract.• Raised $3.6M in cash, $5.6M in bookable revenue and another $6.5M in commitments.• Defined value proposition and donor benefit levels to create a roadmap to higher levels of giving for high-net-worth members while giving the operations team a highly structured tool to track progress to goals. -
Vice President Communications, Production And Strategic MarketingNational Association Of Chain Drug Stores (Nacds) May 2003 - Mar 2009Arlington, Virginia, UsLed marketing and communications for this trade association representing 100 chain pharmacies, their 130,000 retail outlets and $500 billion in buying power as well as more than 900 supply chain partners. Over 50 employees and $42 million in annual revenue. Served as a member of the executive leadership team and managed a staff of six. Reported to the Chief Operating Officer.Developed and fostered a strategic marketing and branding approach to energize engagement with a diverse board and membership, including launching the first ever Member Participation Index to gauge levels of engagement across the membership as well as helped lead the Supply Chain Management Committee. Managed talented team of editorial, design, production, and web development staff, including offsite staff, design firms, production houses and other key association vendors.• Led marketing efforts for nine trade shows, the largest of which accounted for $14M in revenue.• Developed strategic initiatives to strengthen engagement with NACDS’ board and membership.• Cultivated partnerships with ABC-TV, The National Institutes of Health and Drug Store News to launch the Family Health & Caregiver Expo into a $300K net revenue stream with more than 10,000 attendees.• Developed a comprehensive advertising program generating over $150K in the inaugural year. -
Director Communications, White House Management & AdministrationThe White House Jan 2001 - May 2003Washington, District Of Columbia, UsManaged a wide range of projects including critical internal White House communications, publishing, continuity of government programs, infrastructure modernization and Presidential gifts. • Wrote, developed, and distributed critical internal White House communications and publications.• Played a key role in numerous post-September 11 related programs, including staff communications and continuity of government programs.• Provided oversight of historic construction, modernization, and ongoing management of the White House Executive Athletic Center for senior staff to utilize in a secure environment.• Managed the Presidential Gifts program which provided the President and senior staff with high-quality gift items to be given to foreign dignitaries and VIPs.• Maintained TS/SCI security clearance. -
Director, MarketingEagle Publishing 1995 - 2001Washington, Dc, UsLed the planning and implementation of the overall acquisition and retention marketing strategy for Eagle Publishing’s flagship publication Human Events as well as the highly-regarded Evans-Novak Political Report, Jack Kemp Letter and Front Lines. Marketing mix included direct mail, print, digital, radio and television.• Led the planning and implementation of the overall acquisition and retention marketing strategy for flagship publication Human Events as well as Evans-Novak Political Report, Jack Kemp Letter and Front Lines. • Increased the Human Events subscriber base by over 234% in less than two years.• Mailed more than 6 million direct mail packages, including the single most successful acquisition effort in Human Events 70-year history.• Exceeded revenue targets each year with over $1.1M in new subscriptions and $2.5M in renewals.• Raised retention rates from 30% to 45% for conversions and from 68% to 83% for renewals.• Implemented a new retention program saving $80K annually in renewal effort expenditures.• Planned and managed high-profile activities at the 1996 and 2000 national conventions.
Daniel Faoro Skills
Daniel Faoro Education Details
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George Mason UniversityEconomics -
AopaPrivate Pilot Certificate
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Community College Of Baltimore CountyProject Management Professional
Frequently Asked Questions about Daniel Faoro
What company does Daniel Faoro work for?
Daniel Faoro works for National Center For Public Policy Research
What is Daniel Faoro's role at the current company?
Daniel Faoro's current role is Chief Executive Officer.
What is Daniel Faoro's email address?
Daniel Faoro's email address is df****@****env.com
What is Daniel Faoro's direct phone number?
Daniel Faoro's direct phone number is (703) 358*****
What schools did Daniel Faoro attend?
Daniel Faoro attended George Mason University, Aopa, Community College Of Baltimore County.
What are some of Daniel Faoro's interests?
Daniel Faoro has interest in Politics, Health, Economic Empowerment.
What skills is Daniel Faoro known for?
Daniel Faoro has skills like Marketing, Leadership, Marketing Strategy, Strategy, Program Management, Strategic Partnerships, Strategic Planning, Public Relations, Management, Direct Mail, Direct Marketing, Advertising.
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