David Fausel Email & Phone Number

Seattle, Washington, US

• Marketing lead for a Series-B mobility fintech startup
• From the ground up Objective: Build a marketing foundation, a go to market plan and the team to make it sing Actions: Completely rebuilt the messaging & positioning, created sales enablement materials such as EBC.

Bellevue, Washington, US

• Cisco messaging & positioning frameworks Objective: help Cisco build the foundation for cohesive and consistent product stories Actions: Deep-dive executive interviews and socialization with the Cisco Cloud & Compute.
• BigCommerce partner portal redesign Objective: provide better user experience for BigCommerce partners Actions: Stakeholder interviews, UX audits/redesigns and socialization, design sprints leading to development.
• Cisco Security Zerotrust campaign for higher education Objective: build a campaign to show how Cisco’s Zerotrust offerings can improve the life of higher education CISO’s Actions: SME interviews and development of a.

• T-Mobile digital marketing overhaul Objective: transition T-Mobile from primarily promotion television advertising-driven to a more modern marketing approach Actions: rebuild the digital advertising efforts from the.
• Account team training program Objective: broaden the knowledge base of the agency account team Actions: building and executing of a comprehensive training program focused on modern-day digital marketing techniques.

Flemington, New Jersey, US

• Rework of brand messaging Objective: more overtly drive comparisons to other forms of digital media and work in data-driven offering Action: development of a brand-new messaging + positioning Results: significant.
• Redesign of technology platform and pitch materials Objective: Drive increase in leads generated through marketing and deals closed Action: engaged external design partner to rebuild a more modern look and feel for the.
• Development of data offering Objective: Bring more personalized relevance to the offers Action: Partner with third-party data provider to power the personalization Results: Increase in successful referrals across all.

London, England, GB

• Nike Grind repositioning Objective: help Nike turn $7B in waste from a cost center to a profit center Actions: lead workshop to rethink and reposition the Nike Grind brand into a premium ingredient product Results.
• HSBC staff front end rework Objective: make HSBC’s brand and call center staff significantly more efficient Actions: redesigning their staff front end enterprise software to bring many disparate experience into one.
• Clifbar.com redesign Objective: give ClifBar.com com visitors a better, more inspiring experience that better reflects the brand personality and value Actions: full site and experience audit, leading to a redesign to.
• Agency creation Objective: build pipeline and make the US agency a leading part of the global network Actions: deepened our commitment to upside clients Results: increased revenue from $17k/month to $400-500k/month and.

• LexisAdvance launch campaign Objective: build campaign to launch the first redesign of of the flagship LexisNexis product: LexisAdvance Actions: customer research and stakeholder interviews leading to a creative.
• Coca-Cola predictive conversation program Objective: help Coke be more predictive in their product offerings and messaging Actions: built a list of topics to track to monitor and engage with influencers early Results.

New York, NY, US

• Partnered with Fortune 1000 companies (Dell, McDonalds, Coke, etc.) to brief, build and optimize their influence marketing efforts
• Credit Suisse editorial direction Objective: help Credit Suisse build a relationship through relevant content with their high-net worth customers Actions: use the influence marketing SaaS platform to build a content.

• Agency offering creation Objective: build digital marketing practice with a focus on enterprise software/digital media/ad tech companies such as Splunk, Demand Media, Proclivity, Forbes, Dynamic Signal, SupportSpace.
• Innovation through opportunity Objective: engage staff and drive more modern thinking Actions: Instituted hack projects including Tech the Halls, metrics functionality for the Horn Group iOS app, etc. Results.

New York, NY, US

• Mohegan Sun marketing modernization Objective: build a modern-day marketing plan for Mohegan Sun to lead to higher customer engagement and increased visitation of property Actions: transitioned from a primarily.
• Hennessy campaign for a new customer base Objective: build a relationship for Hennessy to a new, younger generation of drinkers Actions: consumer research and strategy/campaign development of the first integrated work.

New York, NY, US

Account: American Express International

Portland, OR, US

Accounts: Nike/Foot Locker & Lady Foot Locker; Lightpath; Harvard School of Public Health; School of Visual Arts; Suretrade.com

Accounts: Guinness Stout; Bass Ale; Harp Lager; Caffrey’s Irish Ale; The Economist; Derby Cycle Corporation; Raleigh Bicycles; Diamondback Bicycles; Bikeshop.com

New York, New York, US

Account: Saturn

London, GB

Account: Mercedes-Benz