“Strategy” and “Growth” mindset drive my approach to supporting big strategic visions around corporate marketing, e-commerce, and operational efficiencies. When companies couple digital marketing strategy with e-commerce platforms such combine to become a unified ecosystem poised to elevate reach and revenue. As a legal business partner, I am passionate about working at the intersection of where this ecosystem is brought to life by cross-functional stakeholders partnering together to find and create the right innovative and integrated data driven solutions to seamlessly move customers from interest to action. I excel at advisory and thought partnership roles for growing organizations with innovative business models that are looking for agility, drive, collaboration, and creative problem-solving. I have extensive experience as a legal business partner in helping marketing leadership, business strategy, branding consultancy, and product owners navigate legal complexity and ambiguity to achieve significant projects, execute key strategies, and launch products to market. I am efficient, resourceful, and pragmatic at providing end-to-end legal support and solutions to business partners. Accolades include HNBA Top Lawyers Under 40 Award, lead in-house deal counsel in Supermercado El Rancho’s strategic partnership with Albertsons Companies, Inc., and my cross-functional role supporting Yum! Brands’ first-of-its-kind customer data insights platform in the QSR industry.I measure success by demonstrating the positive impact my partnership brings to clients in achieving their business unit or division goals that roll-up to attaining broader organizational objectives. If your growing brand is seeking a technology legal professional that is a creative agile thinker with an entrepreneurial and solution-oriented mindset, let’s connect.
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Senior Legal CounselYum! Brands Feb 2024 - Aug 2024Louisville, Ky, Us• Acted as legal lead and thought partner in supporting products and services such as analysis of mixed media marketing spend, pricing analytics, competitive pricing, data platforms, DaaS, AI/ML platforms, APIs, data hubs, customer engagement platforms, and cross-brand customer data platforms • Advised strategy, branding, and innovation consultancy on legal aspects of positioning (brand, product, and service) projects, brand development, occasion-based segmentation studies, and other quantitative and qualitative studies to help brands connect to culture -
Legal CounselYum! Brands Aug 2022 - Feb 2024Louisville, Ky, Us• Provided legal support for digital and technology pillar leads, including negotiating and drafting inbound and outbound contracts (MSAs, professional service agreements, SOWs, OFs) with SaaS, technology license agreements, technical support addenda, privacy and data security addenda, SLAs, insurance addenda, and DPAs -
General Counsel And Corporate SecretaryEl Rancho Supermercado Apr 2016 - Apr 2021Addison, Tx, Us• Provided counsel to all corporate department managers, directors, and officers supporting Supermercado El Rancho, a growing Hispanic grocery retailer with over 3,000 employees, and an affiliated supply chain of companies• Oversaw corporate governance matters, prepared agendas, board consents, resolutions, and minutes for board meetings• Oversaw risk management in partnership with the director of risk and safety and collaborated on compliance matters. Provided strategies to senior leadership on compliance initiatives, and facilitated the implementation of those solutions into various business units and business activities• Counseled, advised, and represented clients, equity owners of Supermercado El Rancho, during all phases of commercial retail shopping center acquisitions for myriad properties, including preparation of letters of intent, purchase and sale agreements, participation in negotiations, as well as reviews of rent rolls, expenses, financial statements, environmental reports, property condition reports, zonings reports, and title commitments -
Assistant General CounselEl Rancho Supermercado May 2015 - Mar 2016Addison, Tx, Us -
Business & Real Estate CounselSole Proprietor Sep 2014 - Apr 2015
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Associate AttorneyHenley & Henley, P.C. Jun 2010 - Sep 2014My practice consisted of complex commercial litigation, general outside counsel work for small businesses, first chair and second chair trial experience, and real estate transactions
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CounselAdobe Title, Llc Jun 2010 - Sep 2013
David Gonzales Education Details
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University Of ArkansasLaw -
The University Of Texas School Of LawLaw -
Mcgill University – Faculty Of LawLaw -
The University Of Texas At AustinGovernment And French [Minors: Business And Spanish]
Frequently Asked Questions about David Gonzales
What is David Gonzales's role at the current company?
David Gonzales's current role is Experienced Technology Counsel | Adept Advisor In Digital Marketing, E-Commerce, And Data & Analytics Strategy | Proponent Of Well Being In The Workplace.
What schools did David Gonzales attend?
David Gonzales attended University Of Arkansas, The University Of Texas School Of Law, Mcgill University – Faculty Of Law, The University Of Texas At Austin.
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