- Strategically guided the innovation insights process from opportunity identification through to commercialization with a focus on identifying unmet consumer beverage needs that served as incremental NSR opportunities to the base beer business - Informed portfolio strategy through distilling complex needs-based segmentation models, empowering marketing and innovation to navigate large portfolio to strategically target and speak to unique emotional demand spaces- Consistently carried… Show more - Strategically guided the innovation insights process from opportunity identification through to commercialization with a focus on identifying unmet consumer beverage needs that served as incremental NSR opportunities to the base beer business - Informed portfolio strategy through distilling complex needs-based segmentation models, empowering marketing and innovation to navigate large portfolio to strategically target and speak to unique emotional demand spaces- Consistently carried the voice of the consumer through portfolio and brand strategy planning for the Innovation and Beyond Beer functions- Designed and developed an integrated innovation data visualization capability that empowered the organization to better understand and define the key principles of a successful innovation, make smarter fact-based decisions, and agility to influence in-market pivots early into launching- Provoked thinking beyond category insights to develop a more holistic understanding of the consumer and intimate relationships with existing brands and innovations- Governance of Canadian Marketing Mix Analytics program across core six brands, providing actionable media optimization recommendations, strategic direction and best media and trade practices across portfolio Show less

Global Insights & Analytics - Core 4 Business UnitsGlobal Consumer Insights - Meals & Baking - Balanced Global Insights & Analytics function across all core categories, as well as Consumer Insights plan for the Meals & Baking division. - Provided strategic direction through ongoing analytics that derived insights to drive growth and optimization in areas of media, innovation, renovation, pricing and trade - Supported advanced analytics programs and provided actionable… Show more Global Insights & Analytics - Core 4 Business UnitsGlobal Consumer Insights - Meals & Baking - Balanced Global Insights & Analytics function across all core categories, as well as Consumer Insights plan for the Meals & Baking division. - Provided strategic direction through ongoing analytics that derived insights to drive growth and optimization in areas of media, innovation, renovation, pricing and trade - Supported advanced analytics programs and provided actionable recommendations with a focus on media strategy and optimization - Managed and led a team of six offshore associates to own and optimize global corporate reporting as well as the development, implementation and governance of global analytic capabilities - Earned GMCC award for demonstrating Corporate Value of “Acting Boldly, Move Quickly” for pioneering and leading breakthrough analytic process which drove real-time, actionable insights and significant cost savings Show less

Global Consumer Insights - Snacks & New Ventures (Natural & Organic, Ethnic) - Developed holistic learning plans and managed consumer insights function for Snacks, Natural & Organic, and Meals & Baking operating units. - Maintained and strengthened various internal and external partnerships through strong ability to effectively scope business issue, create strong learning plans, and provide confident fact-based recommendations to key stakeholders - Earned Champions award for… Show more Global Consumer Insights - Snacks & New Ventures (Natural & Organic, Ethnic) - Developed holistic learning plans and managed consumer insights function for Snacks, Natural & Organic, and Meals & Baking operating units. - Maintained and strengthened various internal and external partnerships through strong ability to effectively scope business issue, create strong learning plans, and provide confident fact-based recommendations to key stakeholders - Earned Champions award for “Breakthrough Innovation” for leadership in iterative Consumer First innovation design process Show less

National Retail Sales, Division Natrel- Supported National accounts including LCL, Wal-Mart, Sobey’s, Metro to uncover compelling category insights while reporting into the Director of Sales - Leveraged multiple data sources (POS, Loyalty, Shipments, Homescan Panel) to deliver integrated, fact-based category analyses with actionable recommendations focusing on opportunities of mutual benefit to the manufacturer and retailer

- Served as key point of contact for continuous analytic support, aligning to strategic business priorities for two major manufacturer clients. - Ownership of analytic process from start to finish involving management of Nielsen resources to ensure timely project completion. - Consistently over-delivered on Value Measurement Objectives with an average score of 4.7 out of 5