Daniela Forzinetti Email & Phone Number

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Milan, Lombardy, Italy

• Consult with direct clients, GHG and independent agencies with the best solution to plan their digital campaigns and reach KPIs using Adform Flow platform• Support and Consult on future of identity presenting Adform ID Fusion solution: how this feature leverage first party IDs, how to activate First Party IDs retargeting and audience segmentation, how to run analysis comparing performance of third party cookies and first party IDs• Supporting local Sales team in growing the business supporting adoption of Adform Managed Service for GHG• Managing Programmatic knowledge growth for our clients through training sessions in order for the client to use Adform DSP as its best

Milan Area, Italy

• Work alongside sales team in Western Europe to validate commercial pipeline as well as strategy to be adopted in every single market and vertical• Participate in client pitches and act as a technical point of contact for all prospect clients • Coordinate onboarding phase alongside sales and internal specialist team throughout first campaign launch, while ensuring smooth handover to account manager for clients such as Dolce&Gabbana and Candy Hoover• Regularly update commercial directors and other internal stakeholders on competitor product offering and market landscape Achievements:• Assumed role as Data Management Platform Subject Matter Expert for Southern and Western Europe

Milano, Lombardia, Italia

• Consult with client, such as IKEA, Vodafone and Beiersdorf, with the best solution to plan their digital campaigns and reach KPIs using Adform integrated platform at its best• Oversee and plan with clients their digital and programmatic campaigns choosing the right digital formats and channels• Coordinate communication among client and Adform international specialists to run troubleshooting and optimization thanks to a 360° overview on platform and market needsAchievements:• Assumed role of regional expert for Creative Solutions and worked alongside product and marketing to the launch of critical product features for our region• Selected to be part of Adform Leadership program which goal was to form the leaders of the future in the company

Milan Area, Italy

In addition to my position of Platform Solutions Consultant, i’ve also nominated SME for Southern Europe (Italy, Spain and France). Together with international SMEs, we develop special projects, such as innovative formats compliant with new Coaliton for Better Ads guidelines and Dynamic Ads solutions, and fill in RFPs to grow the company business on a global scale.Achievements:• Managed the development of Samsung Family Hub Rich Media campaign format, which made to IAB Data-Driven Video Best Practices

• Support Creative Agencies, Media Agencies and Publishers as first point of contact for creative technical matters• Work alongside the Production Services team to look for the best possible Rich Media solution to meet the client’s KPIs. • Support market in programmatic Rich Media related questions to ensure proper implementation and achievement of KPIs• Collaborated and co-created with internal stakeholders concepts and setup of DCO bannersAchievements:• Concept and Project management of Adform Universal Skin, a responsive solution meant to run, directly and programmatically, on all publishers’ networks with one unique format. Coordinate international team of developers and product owners to be able to meet market needs and compete with other market players. First launched for a Sky branding campaign• Shortlist at 2017 NC Programmatic Awards for Samsung Aircon digital campaign

Milan Area, Italy

• Restyling UI e-commerce website• New logo design• Brand Guidelines design

Milano

• Rich Media and High Impact campaigns design for clients such as Sky, BMW and Pepsi• Concepts and design for Fastweb Facebook apps, coordinating with developers team• Mobile App interface design for TIFA 2013 for Sky client

Milan Area, Italy

Design and developement web campaigns for UniCredit Spa with direct management of the client. Restyling of unicreditbanca.it and unicredit.it. Project develoment of UniCredit store locator.

Milan Area, Italy

Design and direction adv campaigns for client such as Crodino, Valente Jewelry Milano, Banco di Desio, Heineken and Casio.

Master’S Degree, Art Direction & Copywriting

Bachelor’S Degree, Industrial And Product Design