I think like a marketer. I act like I'm in sales. As a customer centric B2B marketing lead, I have had a successful background initiating and transforming marketing campaigns, from inception to completion, inclusive of audience targeting, campaign project planning, budgeting, and post-campaign reporting to support acquisition and growth. Driven by data based decisions, I have supported the successful navigation of new markets, building collaborations with agencies, clients, and stakeholders to generate further market share, enhance customer experience, and increase revenue, all through a lens of achieving a positive ROMI. No matter the amount of market analysis, size of budget, level of creativity or complexity of channel mix, the outcome of marketing campaigns are positively amplified if you place customer experience at the front and center of your desired outcome. As a generalist marketer, I have the ability to switch gears between strategy and execution having led traditional and digital media, database and website management for QLD's largest event - Ekka.I've been fortunate enough to mix 'real world' experience with contemporary marketing theory and practice during my tenure as a Sessional Academic (Tutor) at Queensland University of Technology in the subjects of Integrated Marketing Communication and Events MarketingReporting to the Marketing Director, I oversaw the direction and strategy of the marketing function for the public sector, including Local and Federal Government, focused primarily on B2B enterprise software marketing to grow annual recurring revenue (ARR) targeting acquisition, growth, retention and Account Based Marketing (ABM) campaigns. Above and beyond my day to day tasks, I was also proud to deliver;- Accumulated $13m in MGO (Marketing Generated Opportunity) in FY21 with 395 MQL’s (Marketing Qualified Leads)- Supported 71% growth in MGO FY20 to FY21, through integrated marketing campaigns and ABM campaigns across all sectors- Spearheaded extensive above-the-line (ABL) campaigns, comprising traditional and digital media, supporting a YoY increase of 80% in web traffic in FY20, promoted overall brand recall of 5 points YoY, 495 goal conversions and 40% increase in ‘would consider’ brand sentiment within public sector
Listed skills include Integrated Marketing, Brand Management, Marketing, Marketing Communications, and 40 others.