Diego Ferraz Email & Phone Number

State Of São Paulo, Brazil

• Leadership of strategic projects in product development, data & analytics and digital solutions. Initiatives generated gains of R$57.5 million in the first year
• Development of project plans across more than 12 squads covering relevant activities, complex dependencies and release plan. Use of scrum for diligent monitoring led to an average reduction of 15% in time to market
• Coordination of the development of a digital sales platform for the product's E2E journey. The entire project lifecycle was completed in 10 months, requiring great project management and change oversight
• Construction of an automated model to identify customer segments with high potential in a project that led to gains of approximately R$6 million
• GTM project to execute the segment's Growth Plan through cross-selling on the current customer base, obtaining 62% of the segment's revenue in this channel

• Supervision of structuring projects for 2 years at Vivo IT – the company's IT ecosystem for B2B infrastructure (Hosting) and data products (Cloud and Big Data). Budget managed in projects worth R$20 million/year
• Construction of a set of strategic projects and execution with agile methodologies among various internal and external stakeholders, increasing revenue by 22% for SVA products
• Cybersecurity projects for identity management, data access and IT incident prevention, implementing +30 features using PMBOK, Prince2 and Agile best practices
• Discovery studies identifying numerous data security issues and leading software development squads to address these vulnerabilities, covering 307.2 thousand impacted customers
• Projects using deep learning for data infrastructure expansion planning and channel strategy. Cost/Risk Management generated savings of R$22 million for the investment plan
• Winner of the Key People Award in Project Management (2020)

• E2E project leadership, including hypothesis testing, roadmap creation, requirements definition, documentation, delivery and integration of customer feedback. Projects generated R$2.3 million in cost savings
• Leadership of the roadmap for building an advanced data product warehouse, managing a budget of R$13.7 million and coordinating multifunctional efforts with segment leaders
• Intelligence projects on the customer journey and construction of metrics on the biggest performance and profitability offenders, generating +20% in customer acquisition
• Thanks to the results achieved, I obtained approval from the executive team to double team capacity, accelerating the benefits of data intelligence projects

• Application of innovation methodologies for consultancy in project development and planning
• Preparation of a series of workshops and training programs with clients, carrying out + 200 hours of agile training
• Use of technical approach to systematically integrate customer feedback, performance metrics and data-driven analysis into project planning, shaping project objectives and milestones
• Development of a customer service platform for delivery partners, coordinating a team of 7 IT Devs
• Management of the delivery of several features, negotiating the fundamental attributes for the development of the MVP among different teams and carrying out scrum ceremonies

• After working as Project Intern, received an offer to return as Analyst on a digital credit platform project
• Use of agile methodology to promote disciplined and transparent project management, translating features into user stories in the team's backlog, while managing, classifying and prioritizing value
• Management of KPIs related to the evolution of sprints, such as planned story points, burndown and lead time. Application of LEAN principles guaranteed a 27% reduction compared to the initially estimated effort
• Strategic execution of system restructuring, prioritizing CRM integration and customer migration. Successfully migrated 8 million customers in one year by collaborating with the development team

• Sectoral monitoring of the main drivers of results and competitor positioning
• P&L management in the implementation of product strategies and supervision of their fulfillment
• Creation of dashboards on profitability and customer behavior, generating R$ 1.5 million in savings on actions
• Impact studies on marketing strategies implementation and execution of these actions (6Ps + A)

• Evaluation of internal projects results for executive board (ROI, NPV, development burndown, etc.), improving positive feedback by almost 20%
• Construction of release plans for sprints with input from development teams, managing the backlog of user stories for several simultaneous initiatives, prioritizing actions for better value to the company
• Implementation of an agility hub and structuring of OKRs/KPI Trees for the area

Mestrado - Gestão De Projetos, Business/Commerce, General

Bacharelado Em Administração