Daniel F. Email & Phone Number

México

Realizó alianzas con clientes principales, de la zona a fin de llegar a objetivos mediante FODA en los canales de Farmacia, Mayoristas, distribuidores y gobierno también catalogación y captación de nuevos clientes.

Villahermosa, Tabasco, México

Realizó alianzas con clientes principales, de la zona a fin de llegar a objetivos mediante FODA en los canales de Farmacia, Mayoristas, distribuidores y gobierno también catalogación y captación de nuevos clientes.

Villahermosa Area, México

• Directed the development and implementation of the Sell In, Sell Out and eCommerce strategy to ensure the positioning of the Levi's and Dockers brand in the South region of the country through Way to Purchase strategies with an impact on sales of 20% in value and your conversion rate for the Top customer the first year. • Conducted direct negotiations with department and multi-brand chains to ensure the use of inventory, display margin and commercial growth of products. Through the identification and monitoring of critical inventories in order to avoid product shortages, never denied, product ad hoc to the region, inventory, carving, adequate store. • Implemented commercial parameters for sales monitoring, improving customer execution by studying categories at the national level vs. Customer Zone, resulting in a 15% increase in sell out per line category. • Control and assign annual forecast in order to carry out the annual sales plan. • I renewed the client's "corners" in order to increase the conversion rate by 10%, improving the exhibition, shopping experience and accommodation of the same, resulting in the improvement in profitability per square meter according to a study of P&L

Villahermosa Area, Mexico

• I implemented Scorecard by promoter store in order to integrate the sales team with the business of each category store in order to have a clear objective reflecting an 8% increase in sell out in the area • Assign Forecast by store, category, promoter having As a result, a long-term growth of 10% in value sales • Assign stores for promotion according to profitability, crossing sell-out information of sales in pieces and value, increasing the profitability of the area by 10% Coordinate the fulfillment of marketing activities and sales in self-service channels. Carry out negotiations on orders, additional spaces, exhibitions and sell out, ensuring the positioning of the brands and compliance with trademarketing strategies. Perform commercial business analysis. Lead and empower a team made up of 3 coordinators and 30 promoters.

Villahermosa Area, Mexico

• Implemented a path-to-purchase strategy for products from the SC Johnson family at the points of sale for Abarrotera Monterrey and Abarrotera Sanchez clients. • We trained Demonstrators and Promoters regarding sales, sales strategies, and Planograms in stores. Profitable routes for SC Johnson perfect in order to take advantage of the resource assigned for in-store promotion through study of in-store flows, category average ticket and ut seal increasing the client's Sell ut sales by 15% I directed the development and implementation of a project whose objective was to design and manage a commercial route within the Bajío region aligned with the budget schemes set to potentiate the trade marketing channel and achieve the sale of products.

México

• Achieved 12% growth in the value of the Banana Boats and Hawaiian Tropic sunscreen and sunscreen segment in the Tabasco and Chiapas area by allocating resources for product demonstrations on the sales floor and proper field staff training. in Pos referring to sales techniques. • Growth of 10% in value year on year in the pillar segment through direct negotiation on the sales floor with the store and regional manager, implementing additional displays in the toy store, reducing shrinkage in the segment to 1% • Growth in the rake segment by 30% in value sales and units, reinforcing the implementation of store checkouts where impulse sales take place, training promoters regarding displays, cross-selling and store scorecards. Coordinate the fulfillment of commercial objectives through sales channels. self-service, wholesalers and price clubs. Carry out negotiation of orders, additional spaces, exhibitions, growth plans and management of discounts to wholesalers. Lead a team made up of 7 promoters. Strengthen the growth and use of spaces in self-service and sell out. We achieved a 30% growth in schick razors 2012 vs. 2013 in self-service chains.

México

• Managed the commercial operation (horizontal distribution, wholesalers, vintners, modern cana, pharmacies, convenience, regional chains) and trade marketing of the brand through the network of distributors in Tabasco, Chiapas and Veracruz Growing the first year of 6 pp in horizontal distribution at 12 pp according to Nielsen figures. • Managed to increase sales averages from 400 cases to 1,100 cases in the distributor's main warehouse through growth plans and field coaching work with vendors to increase drop zise per customer from .5 to 1.5 six per customer • Define and implement training programs for 50 vendors, 8 supervisors and 3 branch managers. Carry out market audits, with the sales forces of the distributors, increasing the distributor's managing clients from 200 to 600 monthly clients from a base of 1,000 clients in detail in the main warehouse of the distributor, supervisors and 3 branch managers. Carry out market audits, with the distributors' sales forces, monthly business reviews, analysis and interpretation of Nielsen results and sales. We managed to take the 6 p.m. mark. in horizontal distribution up to 12 p of DH in Nielsen in the Region. We managed to maintain sales averages of 400 boxes to 1,100 boxes in the distributor's main warehouse.

Villahermosa Area, Mexico

• Lead the sales teams to position the trade marketing, merchandising and product inventory control channel, keeping the product fresh at the POS with additional displays according to the customer channel. • Defined and implemented staff training plan for 3 vendors, 1 supervisor, 6 demonstrators and 2 promoters. Coordinate the implementation at the point of sale, promotional activities (events, contests for the sales force) market activation, promotional plans, thus generating customer demand • Business review with customers in the southeast of the country in the states of Tabasco, Chiapas , Campeche, Yucatan, Cancun and south of Veracruz, serving wholesale customers, key accounts and distributors, Nielsen. Ensure the cataloging of pillar brands with the top customers in the area, achieving a growth of 30% vs PSTY, special implementations for wholesale customers with a store carrying out promotion activities in POS.

Licenciatura En Administración, Licenciatura En Administración De Empresas

Lic. Administración de Empresas

Licenciatura; Licenciado, Administración De Empresas

Bachelor Of Business Administration - Bba, Administrative Economic