David Wong Email & Phone Number

Toronto, On, Ca

• Leader for product management, product design, product data analytics, and content and editorial teams across the entire Thomson Reuters global software and data services portfolio: a team of 3,400 colleagues• Responsible for managing an annual budget of ~$1.3B of operating and capital expenses for product development, R&D, content creation, and product delivery• Leader and investment committee member of Thomson Reuters Ventures corporate VC fund• Named Executive Officer of Thomson Reuters Corporation and board member of the Thomson Reuters Executive Center (TREC)• Toronto office site leader and executive sponsor of PRIDE (LGBTQ+) employee resource group

• Product management lead for Measurement on Facebook Ads and Business Platform team• Responsible for growth and development of products which measure effectiveness of advertising and business offerings on and off Facebook, including: A/B testing, conversion lift testing, brand lift testing, matched-market lift testing, multi-touch attribution, observational casual inference measurement, and business data reporting• People manager for team of product managers

• Product manager on Facebook Ads Measurement team focused on experimentation and casual inference products including conversion lift and brand lift testing

New York, Ny, Us

• Global product management leader responsible for strategy, growth, and development of Nielsen Digital and Cross-Platform measurement services and Nielsen Marketing Cloud platform• Responsible for business strategy, business development, and data partnerships for Nielsen Digital products• Shipped and grew Nielsen Digital Ratings and Total Audience suite from launch to industry standard• People leader for team of ~25 product managers, designers, and product specialists

New York, Ny, Us

• Global product manager for Nielsen Digital Ratings including Online and Cross-Platform advertising measurement in US and 7 international markets• Negotiated key data provider agreements and product integrations with major business partners and clients• Product methodology research leader; material inventor on several key methodology innovations

Us

• Experienced engagement manager with focus on media, consumer electronics, and retail• Expertise in strategic/competitive analysis, consumer marketing and retail promotions• Led Canadian LGBTQ employee group including recruiting and community outreach• Promoted from Analyst up to Engagement Manager in ~3.5 years while achieving highest performance ratings in all reviews (Distinctive)Recent projects:• Developed smart-devices strategy and competitive outlook for leading consumer electronics company• Assessed new advertising and media opportunities for major media company, directing USD$1Bn of new portfolio investments• Designed marketing promotion analysis models and led deployment of new enterprise reporting for two major retailers

Vancouver, Bc, Ca

• Conducted independent research on new particle physics detector design and optimization for large-scale international experiments• National research award internships based on competitive application across top physics & engineering programs in Canada