Dave Garsh Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Framingham, Ma, Us

Focus on direct-to-consumer performance marketing strategies responsible for more than half of Sierra’s ecommerce business, including affiliate, paid search, paid shopping, paid and organic social, content partnerships, display and SEO. Develop and execute strategic digital media plans that effectively drive Sierra.com traffic and sales at a profitable ROAS and build brand awareness for TJX’s newest brand. Create national online video campaigns for Facebook and YouTube to extend the reach of TV and measure the impact on brand lift via 3rd party studies. Build Drive-to-Store digital marketing plans to support store growth and foot traffic goals. Utilized streaming audio partners (Pandora and Spotify) as well as Google Local to drive qualified traffic and measure incrementality.Partner closely with Brand, Buying/Merchandise, Customer Analytics and Email as well as external agency partners to execute plans and make in-market optimizations. Lead site SEO working closely with internal teams (Web Store Ops, IT/Dev) and external partners to drive incremental organic search sessions and revenue. Oversee a multimillion dollar budget.

Framingham, Ma, Us

Created strategic marketing plans to build brand awareness. Drove consideration and increased consumer engagement through tactics including social, mobile, video, streaming audio and partnerships (e.g., Buzzfeed, Refinery29, Live Nation and more). Launched Marshalls’ first influencer/blogger program, consisting of 25 fashion, home, and lifestyle bloggers. Led from concept through implementation and oversaw the program for three years. Led a cross-functional team to redesign the Marshalls website, making it user intuitive, incorporating UGC for the first time, and adding a blog.Managed the team responsible for strategy and content development, including influencer and user-generated content, for all paid and owned digital channels. Worked with agency partners to execute plans, measure ROI and achieve in-market optimizations. Partnered with the Brand, Media, PR, CRM, Consumer Insights and Corporate Communications teams along with external partners to execute more than 12 high-impact campaigns.Oversaw a multimillion dollar budget and ensured all projects came in on time and on budget.

Framingham, Ma, Us

Developed and executed consumer engagement strategies and social campaigns for Marshalls across Facebook, Twitter, Instagram, Pinterest, YouTube and Vine. Built Marshalls’ Instagram presence from the ground up and evangelized the importance of social media to the C-Suite. Led strategy and content development for Marshalls’ social channels and website. Incorporated innovative approaches for contentcreation and pioneered the use of “made for social” content across the brands. Monitored analytics and established benchmarks for measuring the impact of social media programs and reported on theeffectiveness of campaigns in an effort to maximize results.

Marblehead, Massachusetts, Us

Atlantis WeatherGear is an outdoor apparel brand offering performance sailing apparel and coastal lifestyle clothing. Designed a marketing plan to increase consumer engagement through various channels including email, direct mail, experiential and sponsorships. Conceived and implemented a social media campaign to increase customer interactions, resulting in a 30% increase of followers. Designed a product scorecard system to track weekly sales by SKU and channel.

Brighton, Ma, Us

Worked with a team to establish a sustainable advertising/marketing plan for both the corporate and franchise stores. Created a methodology and set of guidelines for New Balance retail stores to follow while choosing their marketing mix. Evaluated the process currently used to drive customer traffic, brand trial, and customer loyalty.

Babson Park, Ma, Us

The Babson Marketing Club is a student-run organization for MBAs that is dedicated to the promotion of marketing as an educational and functional specialty. Engaged 15-20 speakers per semester to discuss industry trends and network with peers. Events typically included 150 participants and encouraged engagement amongst students interested in all facets of marketing.

Babson Park, Ma, Us

Graduate from the 2-year full time MBA program; Cum Laude. VP Events of the Babson MBA Marketing Club for 2010 - 2011 school year.

Chicago, Il, Us

Industry mapping and executive search.

Middleboro-Lakeville, Massachusetts, Us

Created strategic plan for the Ingredient Technology Group (ITG) to further expand products in Indian market; Developed market insights based on primary and secondary research. Conducted industry research, tracked key industry trends, performed competitor analysis, and evaluated current and past company operations as part of an academically sponsored, year long, team based project.

Alicante, Valencia, Es

Managed in-port operations for a three-week event hosting up to 35,000 people per day. Duties included: Regatta awareness, stopover logistics and day-to-day management. Managed security for the event, both private security, Boston Police Department, and US Customs. Liaised between the various vendors and security. Assured that we would receive a Silver Certificate for running a "clean" regatta with the Sailors for the Sea Organization and maintain all environmental compliance guidelines. Advised the various syndicates on local solutions for their various logistical issues; including, but not limited to shipping, site construction, and marketing efforts. Generated interest for the month long event by posting daily updates on various social networking accounts.

Newburyport, Massachusetts, Us

Managed end-to-end marketing activities from conceptual development and channel selection to execution for over 15 clients comprising over one-third of the firm’s annual sales. Piloted launch and contributed to rapid growth of a new division for marine dealers. Secured nine clients in ten months, resulting in nearly $200K in gross sales in the first year. Created a streamlined process coordinating orders and creative materials with vendors, resulting in annual savings of $120,000.

Established a market for innovative educational products at yacht clubs and other programs. Devised and executed national marketing program, including website and brochure design, promotional materials for trade shows and direct mail campaigns. Designed a line of handcrafted trophies targeted at yacht club junior sailing programs.

Boston, Ma, Us

Implemented a new organizational structure which better managed the firm’s client database. Performed on-site research of a client’s renovation work of Fenway Park in order to publicize the client’s full capabilities.

Northport, Ny, Us

Captained a 50' sailboat. Instructed 10-12 students (13-19 years old). Coached small boat sailing and advanced racing tactics. Supervised seven rotating mates in all areas of the program.

Directed staff of nine instructors and several junior instructors in a junior sailing program with approximately 150 students ranging from beginners to advanced racers.Designed and implemented lesson plans for students of all four levels.Organized and coordinated club team races with sailing programs throughout Narragansett Bay.Met regularly with instructors and club management to review program objectives and performance.

Mba, Marketing, Entrepreneurship

Bachelor Of Arts, Economics, Classics, And Human Development

Education record

Education record