Catalyzing the growth and development of Provenance Blockchain, the leading blockchain for financial services with 12B+ of real-world financial asset value locked (TVL), and $30B+ in supported transactions. Purpose-built to transform financial services, Provenance Blockchain enables institutions and fintechs to seamlessly and securely issue, transact, and service digitally-native financial assets at scale, delivering material business and customer value. A member of the executive leadership team, responsible for all operations and administrative functions, and marketing and communications.Learn more at Provenance.io

Supporting 3,000 businesses and 1.3M investors, Securitize is the leading digital asset securities firm. Leveraging blockchain technology to offer a two-sided platform, Securitize democratizes investor access to buy and trade alternative investments, and provides companies with an all-in-one fully-digital solution to raise capital, manage shareholders, and offer potential shareholder liquidity. Member of the executive leadership team, responsible for all marketing and communication functions across the parent company and our subsidiaries. Learn more at Securitize.io

• Led digital marketing globally for Franklin Templeton, which included digital client acquisition and engagement, studio capabilities, and digital solutions.• Co-led the design, development and operation of MyFi, a robo-advisor solution.• Enabled and managed the full digital client lifecycle from lead creation to loyalty. • Led and mentored an incredible group of individuals, based largely in Canada, UK, Poland, and the US.

• Successfully crowdfunded 16 IPOs with an annual $500k ad budget, including the record-breaking $70M in 4 days (max individual investment of $5k). Successfully closed each IPO fully funded ahead of 10-day roadshow period;• Responsible for marketing functions, including Advertising/Acquisition, Engagement, Analytics, Communications and Product Marketing;• Built a best in-class marketing stack, that actions through multiple channels (re-targeting, email, dynamic web content, push notification) in real-time based on a specific user's behavior;• Built and managed a 10 person team, based in San Francisco.

• Built the first EA SPORTS digital business group globally responsible for digital product revenue across multiple-platforms (social, mobile, console, web/PC);• Created and led 4 teams with responsibility for: Online Marketing, Product Marketing, Third-Party Partner Development and Marketing Analytics;• Proposed and led the build of the 1st EA SPORTS centralized data warehouse and data visualization. Partnered with centralized teams to work on the 1st company-wide centralized data warehouse;• 20-person group, located in Geneva, Bucharest, Orlando, Vancouver and San Francisco.

• Led Acquisition (SEM, Display, Mobile, SEO), Retention (Email, CRM, Loyalty), Emerging Channels (Social Media, Mobile Apps), and Advanced Analytics;• Owned customer from acquisition to retention, and all traffic to Travelocity.com;• Managed a 25-person organization in Dallas, San Francisco and Buenos Aires, with a $100M budget.

Co-founding team-member for the direct to consumer business group, responsible for advertising and acquisition (SEO, Paid Search, Display, Social Media, Mobile);• Responsibility for direct-to-consumer online acquisition;• Signed & manage advertising agency, utilized for creative & production;• Built Travelers’ 1st in-house online media team (planning, buying, and ops);• Proposed, negotiated, executed, reported & evaluated a multi-million dollar spend;• Increased channel sales year/year, while maintaining target CPA.Drove vision & strategy for Travelers' web sites (6), email campaigns and incentive marketing activities aimed at internal audiences, distribution partners and consumers. • Responsible for site development, content, promotions and optimization; • Launched Personal Lines’ 1st email platform, with best-in-class user profile mgmt.;• Launched Personal Lines’ 1st online incentive campaign program, reducing campaign costs, improving interaction, automating fulfillment & integrating best practices.