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Data-driven, creative marketer with twelve years of experience in multi-channel marketing, including: digital advertising, social media, email, SEO, PR, print, and influencer campaigns. Handles the entire marketing operations process, from strategy to budgeting, reporting, content creation, project management, and training. Successfully hired and managed remote teams of employees, vendors, and clients. All achieved while working remotely for 12 years.KEY SKILLS:-Marketing Strategy: growth marketing, go-to-market, B2C, D2C, ecommerce, product positioning, branding, SEO, automation, integration, and market research.-Digital Advertising/ Paid Media: Facebook Ads, Instagram Ads, Google Ads, Amazon Ads, PPC, SEM, influencer marketing, print advertising, and ads on most social sites.-Social Media Marketing/ Owned Media: Marketing calendar planning, content creation, copywriting, and audience engagement for Meta/ Facebook, Instagram, YouTube, TikTok, Yelp, Google Business, Twitter, Pinterest, LinkedIn, and TripAdvisor.-Email Marketing: Mailchimp, Constant Contact, Active Campaign, and ConvertKit.-Analytics: Google Analytics, pixels, Bitly, HotJar, KPI performance data, profit & loss reporting, budget planning, industry trends, and A/B testing.-Public Relations (PR)/ Earned Media: press releases, online reputation management, media events, and customer support.-Design: website design (HTML, CSS, CMS, UXD, IA), photography and graphic design (Adobe Photoshop, Illustrator, InDesign, and Canva), and video editing and production (AfterEffects, Final Cut Pro, Camtasia).-Website Platforms: Shopify, Amazon FBA, Etsy, Facebook Shops, Instagram Shopping, Pinterest Shopping, Handshake, AirBnB, Thinkific, and Wordpress.-Business Tools: Zoom, Dropbox, Google Drive apps, Microsoft Office, Slack, Asana, HubSpot (CRM), QuickBooks, Xero, Stripe, and PayPal.-Entrepreneur: business strategy, product research & development, sales, finances, taxes, legal, product manufacturing, and shipping logistics.BONUS EXPERIENCE:-World Traveler (2001– 2023): Stayed in over 300 short-term rental (“STR”) accommodations in 37 countries and 40 states while exploring local restaurants and experiences. Toured wineries in 19 appellations on four continents. Digital nomad and solo female traveler for five years. United States citizen with U.S. passport.-Campervan Owner (2019– 2022): Figured out how to do extensive campervan renovations. Solo-traveled NZ in a 1994 Toyota Estima/ Previa camper van and the U.S. and Canada in a 2016 Mercedes Sprinter camper van; #vanlife.
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Product Marketing DirectorOwlzzzFlorida, United States -
Content CreatorOwlzzz Aug 2023 - Present -
President/ FounderOwlzzz Dec 2019 - Sep 2023* Founded this D2C ecommerce startup as a U.S. business while working 100% remotely in New Zealand and coordinating vendors in three countries. * Seasoned entrepreneur who handles all business operations, profit & loss statements, budget planning, legal/ intellectual property, product research & development, and customer service. -
Product Marketing DirectorOwlzzz Dec 2019 - Aug 2023Top Achievements:* Invented a new consumer product (sleep mask) and created all of its marketing.* Produced exceptional ROIs from a small budget by optimizing Amazon and Google Ad campaigns, creating an influencer affiliate program, and automating all processes.Marketing Projects Completed: * Go-to-market and growth marketing strategies* Digital advertising campaigns in Google Ads, Amazon Ads, Facebook Ads* Affiliate program and influencer campaigns* Social media marketing content creation and calendar planning* Email marketing campaigns and template design* Website design and setup for online storefronts on: Shopify, Amazon FBA, Etsy, Instagram, Facebook Shops, and Handshake* Analytics reporting for all of the above* SEO & sales copywriting* Branding, graphic design, package design, product photography and photo retouching* Video production and editing -
Marketing DirectorDgdesign Jun 2010 - PresentRemote, UsTop Achievements:* Helped keep this LLC and a client's art experience/ event business profitable for over twelve years thanks to sustainable growth marketing and retention strategies optimized for both short and long-term ROI.* Client's franchise sales often rank No. 1 in Texas and consistently top 30 in the U.S.* Most clients renew contracts for years, citing higher ROIs, excellent communications, and transparent reporting as reasons for renewal.* Wrote, filmed, edited, and SEO-optimized a client YouTube video to earn over 795,000 organic views. Spent five years ranked as the #3 YouTube search result for its keywords.* Reputation management strategy resulting in a rare 4.9 out of 5 stars from over 280 Google reviews.Extensive Marketing Experience: online advertising (Meta/ Facebook, Instagram, and Google Ads), social media marketing, email marketing (Mailchimp, Constant Contact, Active Campaign, ConvertKit), growth marketing strategy, go-to-market strategy, driving audience engagement, Google Analytics, marketing calendar planning, content creation, SEO, sales copywriting, budget planning, KPI reporting, profit & loss reporting, website design, photography, graphic design (Adobe Photoshop/ Illustrator, Canva), and Bitly. Supplemental Marketing Experience: influencer marketing, YouTube marketing, video production and editing, press releases, reputation management, Twitter, Pinterest, print, and most other forms of marketing.Leadership Experience: Hired, trained, and managed, full-time employees, contractors, and interns in six countries— all working remotely using Zoom, Dropbox, Google Drive apps, Slack, and Asana with Agile daily standup meetings. Organized team building activities and helped employees develop career growth plans. Develops processes and manages projects for efficiency and cost savings. -
President/ FounderDgdesign Jun 2010 - PresentRemote, Us* Grew from a Social Media Manager into a full-service marketing agency for B2C products and experiences.* Founded as a 100% remote business.* Experienced entrepreneur handling all aspects of LLC business operations, including: finances, vendor and client relations, sales, legal, human resources, and company strategy based on The Rockefeller Habits and Big Hairy Audacious Goal ("BHAG") philosophies.* Clients range from startups to established independent franchisees.(Off-boarding this business to seek career growth with another company.) -
Chief Marketing TrainerWise Training Owl Nov 2014 - Dec 2021Dallas, Texas, Us* Wrote 62 online courses with step-by-step instructions for U.S. small business owners to learn how to do their own effective marketing and efficient operations. Most trainees had no prior experience with marketing.* Filmed and edited training videos, hosted live group training webinars on Zoom, and wrote weekly email newsletters.* Grew business to directly manage three full-time employees, all working remotely. Used online courses to train them. -
President/ FounderWise Training Owl Nov 2014 - Dec 2021Dallas, Texas, Us* Started a monthly membership/ subscription online education company with around sixty members.* Overcame the complexities of how to register a foreign company and stay in compliance with their country's tax and employment laws as a U.S. citizen living and working remotely overseas.* Proved abilities to quickly learn new regulations, adapt to new cultures, and teach anyone how to do profitable marketing. -
Social Media InfluencerDallas Foodie Aug 2009 - Jan 2016* Organically grew an audience of over 61,000 followers on Instagram, Facebook, Twitter, Foursquare, Tumblr, Flickr, Pinterest, and a blog. * Attended hundreds of PR/ media/ influencer events, which provided an unparalleled education in food & beverages, how best to pitch influencers and organize influencer events.* Acclaimed as one of the top DFW food influencers by multiple major DFW news publications.* Renown for beautiful photography and honest copywriting featuring restaurants, bars, cocktails, wine, local ingredients, and food events.* Wrote 2013 "Dallas Visitors Guide Book" dining and entertainment sections for the Dallas Convention & Visitors Bureau.
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Marketing Director & Co-FounderFree & Cheap Travel Aug 2013 - Aug 2014* Founded blog that taught people how to accomplish their travel goals for free or cheap, primarily through airline points and miles. * Co-founder duties included business strategy, traditional and digital marketing strategy, social media and email marketing, project management, website design and development, content copywriting and copyediting, and photography. -
Information Architect (User Experience Designer)The Integer Group Apr 2009 - May 2010Denver, Colorado, UsCreated site maps, wireframe page specifications, and business requirements for big brands’ U.S. web sites, promotional contest websites, and Facebook and Twitter accounts in the year when “social media marketing” was an emerging concept. Performed competitive web site analysis, search engine (SEO) keyword research, analyzed Google Analytics and Facebook Page Analytics, and identified usability and accessibility issues. Assisted teammates with quality assurance testing, graphic design in Adobe Photoshop and Illustrator, and front-end web development in HTML and CSS.Main accomplishment: Took 7-eleven.com from a 1990s-era basic company info website to a modern retail store website with an all-new user experience design and information architecture designed for consumers. -
Graphic Designer & Front-End Web DeveloperB2B Web Ventures Feb 2009 - Apr 2009Developed HTML and CSS for e-commerce websites, Wigs.com and Extensions.com. Used Photoshop and typography skills to design graphics for front page feature images and email campaigns. Designed print brochure and wrote marketing copy.
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Information Architect (User Experience Designer)Perot Systems May 2007 - Jan 2009Plano, Texas, UsDesigned HTML and CSS prototypes in Dreamweaver and page layout specifications in Axure. Worked with clients, business analysts, developers, and project managers to ensure business needs were met, specifications were feasible, usability issues were resolved, and projects stayed on schedule. -
User Experience DesignerFifth Third Bank Aug 2006 - May 2007Cincinnati, Ohio, UsResponsible for establishing a consistent user experience across 4.3 million ATM transactions and 9.6 million online banking website visits per month. Worked with in-house and off-shore teams to design and code graphic user interface ("GUI") prototypes, screen flow diagrams, wireframes, business/ functional requirements, use cases, and user acceptance testing.Achievements Included:* Redesigned ATM user experience from scratch to replace text-only DOS interfaces with graphic user interfaces. Completely rethought the ATM user flow with customization and accessibility features never before offered. Responsive designed to fit multiple screen sizes, button orientations, and physical placements.* Created user experience for bank's first ever multi-factor authentification setup to not be scary or confusing in an era when most website users had never before encountered login security questions. -
Nonlinear Video Editor & Production AssistantKatv, City Of Arvada Jan 2006 - Mar 2006Used Final Cut Pro to edit interviews and B-roll to create feature story segments on three public-access television shows. Assisted the producer at on-location shoots and one day in a TV studio rotating as teleprompter, second camera operator, and graphics switcher. Co-op position through University of Cincinnati.
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User Experience Designer & Information ArchitectCity Of Arvada Jan 2006 - Mar 2006Arvada, Co, UsCreated new user experience and information architecture for the all-new police department website. Included working with focus groups and observing user testing. Wrote new CMS guidelines and instructions manual to encourage formatting consistency. Co-op position through University of Cincinnati. -
Flash Web DesignerAdvanced Computer Graphics Jun 2005 - Sep 2005Cincinnati, Oh, UsDesigned and coded Flash animations and interactive games for advertising agency clients. Co-op position through University of Cincinnati. -
Interactive Multimedia DesignerSaec–Kinetic Vision Jan 2005 - Mar 2005Designed and coded Flash animations for video product demos and interactive CD/ DVD menus. Co-op position through University of Cincinnati.
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3D Visualization SpecialistWhirlpool Jun 2004 - Sep 2004Benton Harbor, Michigan, Us3D modeled a kitchen and laundry room to help engineers and graphic designers visualize how their prototype washing machines and dishwashers might look inside a home. Co-op position through University of Cincinnati. -
Board Game DesignerHasbro Jun 2003 - Mar 2004Pawtucket, Ri, UsDesigned and play-tested board games, created promotional Flash animations, updated card graphics in Adobe InDesign, copywrote rules and backstories, and chose colors for game pieces. Primarily worked on "Heroscape" (Master Set and its first expansion wave), "Risk" (2003 edition), and "Risk: Lord of the Rings Trilogy Edition". Two co-op terms through University of Cincinnati. -
Web Designer & 3D Modeler/ TexturerN.A.S.A. Jun 2000 - Jan 2003Washington, Dc, UsStarted in high school summer internship program doing website design for the NASA Glenn Research Center's gift shop. Graduated into college internship program, working three terms in their 3D virtual reality lab. Self-taught 3D modeling and texturing using software manual tutorials. Gave group tours and demos of their fully immersive, 3D virtual reality cube room. Explained how early VR tracked headsets worked to create the perception of 3D using Linux, Silicone Graphics (SGI), and a computer supercluster that filled an entire room.
Danielle Glick Skills
Danielle Glick Education Details
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University Of CincinnatiDigital Design -
Continuing Education
Frequently Asked Questions about Danielle Glick
What company does Danielle Glick work for?
Danielle Glick works for Owlzzz
What is Danielle Glick's role at the current company?
Danielle Glick's current role is Product Marketing Director.
What is Danielle Glick's email address?
Danielle Glick's email address is da****@****ign.biz
What is Danielle Glick's direct phone number?
Danielle Glick's direct phone number is (513) 218*****
What schools did Danielle Glick attend?
Danielle Glick attended University Of Cincinnati, Continuing Education.
What are some of Danielle Glick's interests?
Danielle Glick has interest in Event Planning, Drinks, Design, Scenic Nature, See Less, Art, Digital Marketing, Photography, Architecture, Food.
What skills is Danielle Glick known for?
Danielle Glick has skills like Social Media Marketing, Digital Marketing, Social Media, Email Marketing, Facebook, Blogging, Web Design, Online Advertising, Advertising, Copywriting, Online Marketing, Marketing Strategy.
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