Diego Garza Email and Phone Number

Creative direction and communication strategy for more than 30 advertising campaigns nationwide, seeking the client's objective and the disruptive vision of the agency.I also supervised a team of designers, copywriters and producers. During this time I worked with these retail brands: Innovasport (sports), Coppel (deparment store), Mary Kay (beauty) and GNC (suplements and vitamins).

- Art Direction for Coppel’s (retail) design team, supervising a team of 3 designers to meet delivery times and ensure a high quality work, successfully meeting all timelines and design bar.- Participated on team of 6 for the development of Coppel’s new identity, evolving the visual and communication strategy, ultimately increasing Coppel’s brand awareness nationwide.- Collaborated with my creative partner in the concept creation, art direction, brief development, production and post-production supervision for several number of TV spots and digital video ads.- Planned, developed, and supervised content and digital actions in social networks according to each of the campaigns. A key project was Coppel’s Christmas video of 2017, which resulted in first place on YouTube’s leaderboard in December.

• Developed strategies and managed deliverables for social media.• Created concepts for photo shoots related to a specific theme or content.• Facebook advertising campaigns.

• Developed national advertising campaigns, from creative concepts to proposals and solutions for various media.• Managed the creation and growth of different brands and products.• Managed and supervised photo shoots, radio recordings, television commercialsand BTL advertising.• Extensive knowledge of printing methods and outputs to press.• Clients: Heineken, Banamex, Coppel, Club Rayados de Monterrey, GNC, Barcel,Lamosa, Oxxo, Symphony, Innovasport, Mary Kay and Sigma Alimentos.

• Focused on creating branding and its application to various media.• Developed packaging, advertising, editorial design, social media and animatedpresentations.• Negotiated with suppliers• Clients: Arca Continental, CadToner, Lamosa, Inmobiliaria Urban, General Electric,Europartners, Bridgestone and Grupo Senda.

• Coordination and implementation of websites for companies.• Client management and monitoring of projects, through a quality process for their website.

480 hours of social service. I worked in the area of communication and advertising. Performing activities such as plannings of events and exhibitions, advertising, website updates and redesign.