Growing the Mobil and Esso brands in Western Canada.

•Managing relationship between Imperial Oil and Esso franchisees including conducting regular individual/territory meetings emphasizing safety, flawless execution and sales growth•Performing a variety of tasks including recruiting franchisees, commencing and terminating agency contracts, analyzing fuels inventory variations, analyzing volume/pricing information, investigating card fraud and implementing safe practices•Managing Esso branded franchisees through change in control to 7-Eleven business which have purchased Esso’s Western Canadian service station business

Manager of insurance program, sales associate agreements and financial model for Imperial Oil's company-owned service station network in Canada. Scope of this role included:•Maintaining, updating and designing the econometric/financial model for Esso service stations•Leading studies to recommend changes and updates in franchisee compensation•Coordinating updates to agreements including compliance with franchise disclosure law•Managing insurance requirements and compliance of company-owned retail sites•Managing Salesforce CRM tool designed to coordinate site renovation projects between multiple parties•Administering Retail SharePoint intranet website for retail business

Hired on an ad-hoc basis to generate financial models and support marketing and financial analysis.