Daniele Giuliani

Daniele Giuliani Email and Phone Number

Head of Customer Growth @ Sole 24 ORE Formazione
Milan, IT
Daniele Giuliani's Location
Milan, Lombardy, Italy, Italy
Daniele Giuliani's Contact Details

Daniele Giuliani work email

Daniele Giuliani personal email

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About Daniele Giuliani

As a digital executive with over 15 years of experience, I am skilled at developing and executing customer-centric marketing strategies, achieving significant results in digital projects within dynamic and international environments. I have supported companies to enhance their online presence, increase revenues, acquire clients, and optimize ROI through advanced data analysis and market insights.My expertise includes performance strategies (SEM, SEO, analytics, CRM) and branding initiatives (BTL, social media, PR), with a proven track record of managing annual budgets up to 15M€. Deep knowledge of data management and Mar-Tech platforms.With a results-oriented and innovative approach, I have led digital marketing projects that drive business growth. Committed to continuous improvement, I stay at the forefront of new technologies and innovations, particularly in artificial intelligence.

Daniele Giuliani's Current Company Details
Sole 24 ORE Formazione

Sole 24 Ore Formazione

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Head of Customer Growth
Milan, IT
Daniele Giuliani Work Experience Details
  • Sole 24 Ore Formazione
    Head Of Customer Growth
    Sole 24 Ore Formazione
    Milan, It
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  • 24Ore Business School
    Chief Of Growth Officer
    24Ore Business School Sep 2021 - Sep 2024
    Milan, Lombardy, Italy
    Defined and managed digital strategies to achieve growth targets with an annual budget of up to xx€M. Led the development and execution of a comprehensive, data-driven client acquisition strategy across multiple online and offline channels, and orchestrated brand awareness campaigns across various media. Developed a predictive algorithm to optimize acquisition channels, significantly enhancing results.Collaborated with cross-functional teams to ensure alignment and maximize growth opportunities, staying up-to-date with industry trends and emerging marketing technologies to keep strategies innovative and competitive.
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  • Google
    Data, Measurement & Privacy Lead
    Google May 2018 - Sep 2021
    Milano, Italia
    Directed high-impact digital marketing projects for major Italian clients, providing guidance on measurement, privacy, and data integration.Collaborated with stakeholders to enhance Google's media solutions, facilitating business growth, driving the adoption of innovative Google products and providing strategic guidance on first-party data and CRM integration. Achieved growth and products adoption KPIs in Italy by leveraging robust sales strategies, effective coaching, and trusted cross-functional partnerships.
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  • Banca Widiba
    Head Of Digital Marketing & Advertising
    Banca Widiba Mar 2015 - May 2018
    Milan Area, Italy
    Led the digital marketing strategy and managed a xx€M annual investments, overseeing both online and offline channels. Achieved significant client acquisition growth and cost reductions through integrated marketing activities. Spearheaded automated CRM strategies to enhance customer interaction and retention, supporting B2B growth by collaborating with over 600 financial advisors.
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  • Ebay
    Advertising Operations Manager
    Ebay Oct 2013 - Mar 2015
    Milan Area, Italy
    Defined strategic plans and organizational structures to drive rapid advertising revenue growth. Managed the profit and loss (P&L) statement to ensure a profitable balance sheet through commission and sales revenue generation. Oversaw third-party advertising sales for the Italian business unit, focusing on maximizing revenue.My role involved overseeing monetization platforms, including SSP, data collection, programmatic selling, and real-time bidding. Through in-depth inventory analysis, I identified sell-through pressure points and areas of poor monetization, providing actionable insights for strategic improvements.
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  • Ing Italia
    Senior Digital Channels Analytics
    Ing Italia Mar 2011 - Oct 2013
    Milan Area, Italy
    As a leader in Analytics and Optimization, I guided digital and marketing decisions by analyzing performance and user behavior, providing strategic recommendations to top management, design, and product teams. I defined and executed testing strategies (A/B, Multivariate), enhancing the digital experience through data collection and insights generation. I designed and implemented comprehensive data strategies aligned with company goals, promoting data-driven decision-making and translating data into actionable insights.Collaborating closely with IT and digital marketing teams, I prioritized and planned projects to ensure seamless cross-channel experiences while leveraging the latest trends and technologies. Additionally, I played a key role in fraud detection, implementing systems that significantly reduced fraudulent activities.
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  • Ing Italia
    Online Behavioral Analyst
    Ing Italia Jan 2010 - Feb 2011
    Milan Area, Italy
    Member of the Digital Department, involved in digital projects in order to support performances growth.
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  • Betfair
    Marketing Executive
    Betfair Jun 2009 - Dec 2009
    Milan Area, Italy
    Define and coordinate the acquisition activities, CRM and website content optimization, performance measurement in order to improve of digital marketing activities
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  • Ing Italia
    Marketing & Communication Assistant
    Ing Italia Aug 2008 - Jun 2009
    Milan Area, Italy
    Support Marketing and Communications projects and define the KPIs/Reports that summarize the behaviors of the customer and marketing activities.
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  • Macquarie Group
    Competitive Intelligence Support
    Macquarie Group Dec 2007 - May 2008
    Milan Area, Italy
    Development of market analysis and business reporting in order to monitor the promotion and marketing activities.
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  • Bet1128.Com
    Sportsbook Odds Compiler
    Bet1128.Com Feb 2006 - Oct 2006
    London, United Kingdom
    Responsible for the Italian and East Europe market, dealing with all phases from live to not live events and outright markets.
  • Klaus Davi & Co.
    Practice Mass Marketing Assistant
    Klaus Davi & Co. Jul 2005 - Nov 2005
    Milan Area, Italy
    Managing the execution of Press Office and support media department to marketing project development

Daniele Giuliani Skills

Web Analytics Multivariate Testing Digital Marketing A/b Testing Multi Channel Analytics Web Performance Online Advertising Google Analytics Analytics Marketing Multi Channel Marketing Mobile Marketing Online Marketing Crm Mobile Devices Omniture Marketing Online E Commerce Strategy

Daniele Giuliani Education Details

Frequently Asked Questions about Daniele Giuliani

What company does Daniele Giuliani work for?

Daniele Giuliani works for Sole 24 Ore Formazione

What is Daniele Giuliani's role at the current company?

Daniele Giuliani's current role is Head of Customer Growth.

What is Daniele Giuliani's email address?

Daniele Giuliani's email address is da****@****diba.it

What is Daniele Giuliani's direct phone number?

Daniele Giuliani's direct phone number is (366)-123*****

What schools did Daniele Giuliani attend?

Daniele Giuliani attended Imd Business School, Mip Politecnico Di Milano, European School Of Economics, Istituto Tecnico Commerciale "g. Cesare".

What are some of Daniele Giuliani's interests?

Daniele Giuliani has interest in Passion For Sports And Tech, Travel And Cooking, Movies.

What skills is Daniele Giuliani known for?

Daniele Giuliani has skills like Web Analytics, Multivariate Testing, Digital Marketing, A/b Testing, Multi Channel Analytics, Web Performance, Online Advertising, Google Analytics, Analytics, Marketing, Multi Channel Marketing, Mobile Marketing.

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