Daniela Giuntini Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo, Brasil

Experienced leader overseeing a team of 25 professionals handling key accounts for major corporations and unicorns. Specializing in strategic communication projects across diverse industries. Proficient in planning, media relations, influencer campaigns, branded content, PR stunts, content production, social media management, internal communications, crisis management, and other disciplines. Committed to driving new business growth and providing executive and spokesperson training, including media and social media training.Some companies I work/worked for in the period: Amazon, The Walt Disney World, Nuvemshop, AMD, Galderma, Flex, Hy Cite, Vultr, Mars, 50 Best, Turing.

São Paulo E Região, Brasil

Results-driven director managing innovation, tourism, health/beauty, telecom/tech, and consumer accounts. Led a team of 25 professionals to deliver comprehensive communications and marketing services, including press relations, social media management, branded content creation, influencer marketing, and impactful communication campaigns for major organizations. Additional responsibilities encompassed new business development, team management, and conducting trade speeches and media training sessions.Some companies I worked for in the period: Huawei, DJI, happn, Kaspersky, Movile, PlayKids, Zoop, Sympla, iff, Reckitt, Wildlife Studios.

São Paulo E Região, Brasil

Sr. Account Manager for Digital Marketing and Social Media projects, engaging with clients and overseeing projects for major companies, including paid media, social media, influencer marketing, project management, content production, monitoring, BI, and SEO services.As the head of Social Media Marketing for all Grupo RMA (RMA, Hook, and Brainstory), I provided consulting in SMM and influence marketing to all clients.Furthermore, I led teams, participated in integrated communications planning, contributed to new business development, and conducted lectures and trainings. My role demanded strong leadership, strategic thinking, and expertise in various digital marketing disciplines.

São Paulo Area, Brazil

Key Responsibilities:- Led and executed various digital projects, including social media campaigns, inbound marketing initiatives, and content development and planning.- Developed and implemented effective strategies for social media campaigns, resulting in increased brand awareness and engagement.- Utilized inbound marketing techniques to attract and nurture leads, resulting in improved conversion rates and customer acquisition.- Collaborated with multidisciplinary teams to ensure the timely delivery of projects, meeting client objectives and expectations.- Managed a team of several professionals from different areas (social media, project management, media, digital), providing guidance, feedback, and mentorship to drive performance and professional growth.- Developed comprehensive digital communication plans to enhance brand reputation and effectively engage target audiences.- Created and presented commercial proposals, showcasing the value proposition and benefits of digital marketing solutions to clients and prospects.- Delivered speeches and conducted training sessions on social media and digital marketing trends and best practices, empowering teams to leverage digital platforms effectively.

São Paulo Area, Brazil

During this period, I oversaw digital projects for clients at this PR firm, leading the department's restructuring alongside the firm's CEO and implementing effective processes. I developed and executed impactful digital campaigns, increasing brand visibility for different companies and products. My work included paid and organic campaigns on social media, influencer campaigns, SEO projects, among others.I was also responsible for managing teams, actively participating in industry associations and events, selecting and managing external suppliers, and contributing to customer acquisition. Finally, I also had the opportunity to represent the firm in interviews and contribute byline articles to renowned publications.During my time as Head of Digital Communications at Fundamento, I collaborated with well-known brands such as MTV, Nickelodeon, Paramount Channel, Comedy Central (Viacom), Promperu, Cartoon Network (Turner Broadcasting System), SESC-SP, Reckitt Benckiser (Nugget, Air Wick, Dettol, Finish, Vanish), Garibous, OtterBox, LifeProof, elayela, GST - Gesto Tecnologia e Saúde, CDP, Phillips PicoPix, Gera Engenharia, Associação pela Saúde Emocional de Crianças, Sanofi, among others.

São Paulo Area, Brazil

In this position, I worked on various projects with clients such as Axis Communications, GST - Gesto Saúde e Tecnologia, elayela, Sagemcom, CDP - Carbon Disclosure Project, QualCanal, and Poly IT Solutions. Some of the key responsibilities and accomplishments during this time included:- Leading the restructuring of the Technology Business Unit at Fundamento RP.- Developing and executing strategic PR plans for B2B and B2C companies.- Managing a talented team, providing guidance, training, and support to maximize their performance and deliver exceptional results.- Handling press office responsibilities for different brands, including tasks as media relations, press releases, and crisis communication management.- Customer prospecting.

São Paulo Area, Brazil

- Main clients: Research In Motion (RIM / BlackBerry), Olympus, Panduit, Logitech, Sandisk, Check Pointo PR manager for RIM/BlackBerry from June, 2008 to Oct 2012o Communications planning elaboration and execution o Crisis management o Write, review and distribute all kinds of texts (press releases, media alerts, media pitches, byline articles, case studies, social media posts, news summary, internal informs and so on)o Press office routine o Deep analysis of results and planning improvements (PDCA cicle)o Analysis, elaboration and presentation of several types of reports o Media training for Brazilian and foreign executives o development and implementation of a company presence project on Reclame Aquio Creation, implementation and development of PR relationship programs with celebrities and influencerso Participation in regional strategies and in communication plans for Latin Americao New business o Planning and execution of press tours and press events in Brazil and abroad o Creation and execution of “press clubs” programs - happy hours, music concerts, and so on.

São Paulo, Sp, Brasil

- Main clients: BRconnection, Brasil Informática, Andrade Máquinas and Opit Tecnologiao Customers capture / attraction o Development of internal communication strategieso Events coverageo Development of strategies, execution and analysis of results in different projects o Creation and maintenance of communication strategies with press and influencers o Public relation services for companies of SMB segment (small and medium business) o Results / Press clippings capture and analysis

São Paulo, Sp, Brasil

- Main customers: Pimenta Comunicação (translation), Vivo, Ernest & Young, Citibank, Banco Itaú professionals (English classes)o Business English classes for executives o Press releases and press materials translations

São Paulo Area, Brazil

- Main clients: Conectiva (now Mandriva), Logica, Dynacom, GSMA, Trend Micro and others* Press office routine* Planning and execution of press events * Writing of different types of texts (press releases, case studies, byline articles, newsletters)* Eventual writer for "Revista do Linux" * Reports and analysis of brand presence in the press

São Paulo E Região, Brasil

o Brazilian feature stories for some editions of the translated guides ‘Guia Visual da Folha de São Paulo’.

São Paulo Area, Brazil

o Support in events / promotion o Actions execution related to radio promotionso Competitors analysis o Promotional texts creation

Master Of Business Administration (Mba), Marketing Digital

Curso De Extensão, Gestão Da Comunicação

Bacharelado, Comunicação E Jornalismo