Donald Murphy Email & Phone Number

New York, Ny

I create design-driven marketing and branding solutions for clients large and small, with extensive experience in the asset management industry on both the client and agency side. I leverage skills developed over 25 years – strategic thinking, solid communication skills, strong aesthetics, a collaborative process and a calm approach – to deliver compelling, successful results for clients.I design solutions for:ASSET MANAGERS• Do you need to help a plan sponsor explain target date funds to their employees or to help an advisor communicate the nuances of a product? – I have deep financial marketing experienceLARGE CORPORATIONS• Do you need someone who can collaborate with your writers and marketers to break through the market clutter and deliver solutions that align with strategic goals and differentiate you from your competitors?– I have a wealth of experience working with teams to create integrated campaigns, corporate communications and marketing materialsSMALL BUSINESSES AND STARTUPS• Do you need a logo and visual identity to make your presence shine and announce your unique value in the marketplace?– I apply my experience working on large, complex, global brands to help your business develop its voiceNONPROFITS• Do you have aggressive fundraising goals and need high-end design solutions to stand out and tug at the hearts of your donors?– I’ve worked with many great nonprofits to get their message out, engage donors, produce stunning graphics and brand their eventsIf you value quality design, mastery level expertise and marketing solutions steeped in strategy and targeted for business objectives, I’d love to explore working together!Clients include:• Columbia Threadneedle Investments• Brookfield Oaktree Wealth Solutions• The Floating Hospital• Callen-Lorde Community Health Center• Anthony Brownie Flowers + Events• The New York Conservatory for Dramatic Arts• King & Spalding LLP• Africare• PGIM (Prudential Financial)

New York, Ny

• Helped launch rebrand of global firm with $500+ Billion in AUM by collaborating with branding agency, internal stakeholders and other members of the creative team• Developed new collateral systems, including 80+ templates for use firm-wide; print and digital ads, emails, web graphics, signage, events materials and product marketing campaigns• Amplified firm’s voice in the Defined Contribution space by designing animated video “Target Date Funds Explained”RESULTS: Video won a Pensions & Investments 2019 Eddy Award and was leveraged for multiple DC clients and new business pitches• Achieved increased advisor engagement by designing new business nurture program, which became the firm’s first touch point for 1,000 advisors per month and included: – Email encouraging advisors to get relevant firm content – Mailing and gift offer to more than 400 advisors monthly that invited them to make a book selection online – Microsite for book choice and additional advisor resourcesRESULTS: Yielded a 10% engagement rate; became model for other client engagement initiatives for the firm• Extended the reach of firm’s Thought Leadership by designing infographics that turned complex and timely market information into accessible visual storiesRESULTS: Well received, widely shared, and redistributed by publications like The Wall Street Journal

New York, Ny

Led the marketing department’s design group and managed team of designers; designed firm’s marketing collateral, guided rebrand of all marketing materials and creation of new brand guidelines.

New York, Ny

Art directed and designed print collateral, presentations, signage, animations, html email and web banners for all business channels. Redesigned several product families, including CollegeBoundfund, the firm’s 529 investment program. Mentored junior designers.

New York, Ny

Managed a small team of staff and freelance designers. Art direction, design and production of brochures, print ads, invitations, animation storyboards and tradeshow displays.

New York, Ny

On-site at Langton Creative Group (where clients included Pfizer, Verizon, Tyco, Siemens, and Pepsi Bottling Group), MetLife and Columbia University

New York, Ny

Managed a team of designers and worked in-depth on all aspects of a job, including art direction, client meetings, concept development, design and client billing. Clients included Citigroup, JPMorgan, AIG SunAmerica, AXA, MassMutual, Nationwide, New York Life, Penn Mutual, Nickelodeon and MetLife.

New York, Ny

Designed and produced print materials for the academic community. Clients included The King Juan Carlos I Center, Stern School of Business, NYU School of Law