Today I am the Managing & Creative Director of the Authenticity studio, which I established in 2019. With a deep passion for creativity and digital innovation, I actively lead the studio, collaborating with a talented team to deliver a wide range of projects—from brand and UI/UX design to web development and much more.Before founding Authenticity, I gained extensive experience across various roles within the digital industry. My journey began in 2000 as a web design apprentice with an early internet start-up. Over the years, I broadened my expertise, working with Northwest agencies in roles such as Designer, Developer, SEO & Studio Manager, and eventually as Digital Director for a well-known Cheshire-based agency, where I served for nearly a decade servicing household, luxury and educational brands. Throughout my career, I have been fortunate to contribute to significant projects working with major brands including the likes of McClaren, FIAT, Autotrader, LFC, Wolves FC, Tessuti, the ITC Group, Clive Christian, the Rybrook Group, and the award-winning mobile app REGGIE®. My body of work also includes personal and meaningful collaborations with conservation organisations like Wolf Watch UK and authors John French and Aaron Dembski-Bowden of Black Library and Warhammer fame. Additionally in our list of clients from outside the UK, our partnership with Pavement Entertainment in the US has allowed to engage with headline acts in the music industry as well as deliver international digital media. Always a creative first, I believe in the importance of 'play' as a means of progression and innovation. My love for typography, branding, UI & UX design, web development, and the digital world fuels my passion for producing quality experiences and products while delivering our range of services.