We help businesses grow:• Grow your brand• Grow your audience• Grow your revenueCheck out how we've been helping brands grow: https://cerealagency.com/Fortify your marketing.

Build an inspiring brand from the ground up in a highly competitive marketplace implementing B2C, B2B and B2G strategies. Lead all marketing initiatives as part of the organization’s leadership team, leveraging internal resources, cross-functional teams, and key partner relationships to organize and create disruptive programs that position the brand and product lines for success. • Original brand creation with positioning, brand foundation and ongoing brand planning • Lead segmentation and competitive landscape studies for strategic brand and product line frameworks • Creative leadership for the development and implementation of the brand, integrated sales strategies, and distributor / partner programs • Partner with executives and Sales team to create strategic pricing models for all product lines and distributors • Executive-level presentations and demonstrations for key domestic and global customers, partners and distributor networks • Lead the content and campaign strategies, development and implementation for all media • Work with Finance to implement a budget strategy for the Marketing department with reporting and management • Interim 12-month Sales team leadership and cross-functional Marketing / Sales planning, goals and communications • Ongoing new business development and planning with strategic cause overlays for certain segmentsResults: Marketing initiatives have exceeded 200% year-over-year growth in the first four years.

Develop, grow and unite a multi-faceted marketing team to drive global brand growth in B2C and B2B spaces. Build a marketing team that works together to position and launch products, support current product line growth, equip sales teams for success, and partner with key distributors for creative account activation. • Align cross-functional teams to create core brand DNA architecture, brand essence and departmental application • Work with teams to create new product development planning, go-to-market strategies, pricing models and launches • Lead the channel strategy, build shopper marketing team, oversee development and partner activation online and on premise • Key account planning in partnership with Sales teams and alongside key partners • High-level presentations of strategic plans, creative concepts and partner-building initiatives for distribution network • Online, mobile and social activation, working with internal and external teams • Lead teams implementing PR, events, traditional and non-traditional media • Key brand partnership strategies such as NASCAR and NFL, sponsorships and vendor management • Cost-effective management of budget and prioritization of marketing metrics by creating a digital KPI dashboard with cross-functional ownership and reporting • Lead the Creative department, implementing a communications and content calendar with multiple-team integration • Strategic business planning with cross-functional teams, including OtterCares cause foundationResults: Brand growth of 10% market share increase in 24 months, taking the brand to nearly $1B in sales.

Started a virtual creative marketing agency that focuses on building brands, using strategic planning and traditional and non-traditional concepts and activation. • Deliver compelling marketing solutions with high-quality service for regional, national and global brands • Built a talented team of contractors and vendors for optimized efficiency, creativity and customer service • Oversaw the day-to-day operations, new business development, established and demonstrated the company vision, and managed the business and team for profitable growth • Executive-level presentations of brand strategies, creative concepts, execution plans, financial models and reporting • Clients: Acosta / Schwan’s, Blue Mesa Group, Compassion International, Fathom DDB / Propel - PepsiCo, Forgotten Films, Group Pub, IMG / Sonic and Bank of America, Rolta InternationalResults: Business growth exceeding 200% year-over-year every year until acquisition.

Developed multiple strategic creative teams to become highly conceptual, well-rounded problem solvers that service eight international PepsiCo brands and eleven domestic brands. Focused on strengthening teams in order to deliver engaging creative marketing solutions with high quality execution for all mediums. • Lead the creative strategies, concepts and execution from in-store to outdoor, from interactive to events, from above-the-line to below-the-line while managing the bottom-line • Actively involved in leading executive-level client presentations, new business pitches, and bottler / distributor programs • Partner negotiations alongside PepsiCo clients with Paramount Pictures, Michael Bay’s Transformers, NASCAR, NFL, and Super Bowl Half Time promotions • Improve the processes, training, and culture of the agency’s creative department • Clients: Levi’s, PepsiCo International - Pepsi, Gatorade, Lipton, Mountain Dew, Southern Comfort, Starbucks (NACP)Results: Helped lead and win the Southern Comfort account, created the first Pepsi Int’l campaign to overtake Coke in certain global regions, and grew the Starbucks account with fresh thinking which earned new product launch campaigns for Frappuccino.

Lead the conceptual development, production, motivation and efficiency of the creative department. Active in new business development and lead the creative team in the transition from a design firm to an advertising agency. Art directed full advertising campaigns that included print, broadcast, outdoor, and online.Clients: U.S. Air Force Academy, Colorado Springs Airport, Compassion International, Edison Schools, Johannes Hunter Jewelers, Junior Achievement, U.S. Olympic Committee