David Goldman Email & Phone Number

Plantation, Florida, Us

- Own the AppsFlyer Mobile Marketing Platform and Mobile App Install Attribution- Rebuilt the Mobile App Install Reporting Infrastructure- Oversaw the migration from GA Universal Analytics to GA4- Rebuilt marketing attribution logic for In-App purchases to improve visibility in marketing channel performance.

Chicago, Il, Us

• Ran acquisition and implementation of an Amplitude site analytics tool through requirements gathering procurement, technical integration, adoption and ongoing development stages. This tool empowers product, merchandising and engineering teams to self-serve product usage data and decreases time to insight and action by as much as 90% • Created product testing frameworks for new consumer product features and trained analysts and product managers on proper execution of those frameworks. The new frameworks improved time to launch by decreasing the number of inconclusive tests.• Ran implementation of GA4 instance from requirements gathering through ongoing development phase. Utilized Google Tag Manager and Googles Measurement protocol system.• Created new product data schemas to improve readability of event data, organization and categorization of data sets.• Managed team of 2- Sr. Product Analysts who performed experiment analysis, product opportunity sizing and product funnel analysis and troubleshooting.

Chicago, Il, Us

Manager – Merchandising Platform & Analytics• Created long term vision for expansion of merchandising real-estate across mobile-app, desktop & touch platforms and managed road map.• Oversaw cross-platform feature development and product testing to increase available merchandising placements and personalized customer experiences.• Developed and standardized KPIs for all merchandising placements across platforms and worked with data engineers and analysts to build reporting infrastructure and performance dashboards.

Chicago, Il, Us

• Launched In-app notifications center in North America and International markets and exceeded expected annual run rate by 10X during the first year and maintained a 50% YOY growth rate during year 2.• Defined product vision & strategy and managed the road map to achieve stated goals.• Defined product KPIs and created reporting infrastructure and dashboards to monitor performance.• Performed customer research studies to guide long-term planning and vision.• Developed and executed push & in-app notification based go-to-marketing strategies for new product offerings.

Waltham, Massachusetts, Us

As a Campaign Project Manager, I oversaw planning, production, localization and deployment phases of digital marketing campaigns in 100 languages that reached up to 1 billion people in 160+ markets for Microsoft Consumer Application and Services. I collaborated with cross-functional teams to develop new marketing capabilities, including dynamic e-mail content, token redemption functionality, and animated ads for all display surfaces. In this position, I was the product owner on project management team during design of a JIRA workflow instance that improved efficiency through a transition from email to a ticket-based system. I also designed and implemented display, email, video and landing page marketing campaigns and developed onboarding trainings for marketers and agencies to introduce Lionbridge capabilities and processes.

Seattle, Wa, Us

I managed teams of up to 25 Full-Time Search Marketing professionals responsible for the performance of ~30,000 clicks based campaigns for small/medium businesses and ~5,000 lead based SEM campaigns with $1.7MM in monthly spend. I managed and mentored 7-team leads who were promoted to supervisor roles over less than a 3-year period. I also scaled account creation from ~10 accounts/week to over 400 accounts/week through development of new work flow processes designed and implemented in collaboration with developer team, and I trained AT&T sales teams to identify weaknesses in their sales strategies and improve account retention.As the Supervisor for Campaign Management, I increased the team’s YPConnect portfolio by 40% by implementing an optimized training program. I interfaced with Marchex Labs to conceptualize, develop and deploy Slingshot, an account creation tool which cut PPC campaign creation time by 50% and saves ~$25K/month in labor costs. I also created a series of Excel-based reports in collaboration with business analytics developer to facilitate management and monitoring of Campaign Manager Account Performance Portfolios.

St. Louis, Mo, Us

Trained in branch operations and fleet management.Negotiated daily, weekly, and monthly rental rates. Sold supplemental protection packages.Developed and implemented marketing plans and events that focused on local businesses and repair facilities to grow fleet, drive business, and maintain current partnerships.

New York, Ny, Us

B.A., Advertising

Education record