Diana Briceno, Mba Email and Phone Number
Florida, United States
Diana Briceno, Mba's Location
Miami-Fort Lauderdale Area, United States, United States
Diana Briceno, Mba's Contact Details
Diana Briceno, Mba work email
- Valid
- Valid
- Valid
Diana Briceno, Mba personal email
n/a
Diana Briceno, Mba phone numbers
About Diana Briceno, Mba
Driven professional with over 12 years of experience in marketing strategies through multiple channels, including e-mail marketing, social media, digital media, branding, customer service, printing material, public relations, and events. Skilled in consumer marketing, advertising, product research, and market analysis. Works well with others and under pressure while meeting deadlines with a high work ethic and dedication.
Diana Briceno, Mba's Current Company Details
Centurion Restaurant Group
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Director of Marketing and Communications
Florida, United States
- Website:
- centurionrestaurantgroup.com
Diana Briceno, Mba Work Experience Details
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Director Of Marketing And CommunicationsCenturion Restaurant GroupFlorida, United States
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Director Of Marketing & CommunicationsCenturion Restaurant Group Jan 2024 - PresentCoral Gables, Florida, Us● Manage a dynamic marketing team responsible for driving growth across 15 locations in the U.S., including Bulla Gastrobar, Pisco y Nazca, Havana Harry’s, and Beehive Kitchen.● Lead the development and execution of global communication and marketing strategies for four prominent brands, overseeing budget allocation to optimize brand visibility and profitability.● Drive the creation and implementation of marketing plans, ensuring projects are delivered within budget constraints while maximizing profitability.● Direct the development of impactful product launch campaigns across digital and traditional channels, facilitating brand growth and engagement.● Oversee all aspects of collateral projects, including design, printing, direct mail, email marketing, social media, PR, content creation, and events, to enhance brand presence and customer engagement.● Collaborate closely with internal analytics teams to identify product opportunities and weaknesses, proactively addressing them with effective marketing actions to improve Net Promoter Scores across all brands.● Stay informed of advertising trends and conduct competitive analysis, developing and implementing SOPs to ensure successful ROI.● Cultivate relationships and negotiate with PR agencies, digital media partners, and vendors to optimize resources and drive results.● Provide strategic direction and oversee the implementation of SEO and digital-focused strategies to increase website traffic, engagement, and conversions.● Manage seasonal marketing campaigns from inception to reporting, focusing on clear KPIs to drive measurable results and inform future strategies. -
Senior Marketing & Communications ManagerCenturion Restaurant Group Jul 2019 - PresentCoral Gables, Florida, Us●Define the global communication and marketing strategy of 4 brands, and manage the budget of the area ensuring optimization of the brand and profitability criteria.●Direct the marketing team for Bulla Gastrobar, Pisco y Nazca, Havana Harry’s, and Beehive Kitchen with 14 locations across the U.S.●Oversee the development of marketing plans, ensures that projects are executed to budget, and profitability is maximized.●Lead the development of product launch campaigns, for both digital and traditional advertising channels.●Implement the execution of all collateral projects, including printing, design, direct mail, email marketing, restaurant materials, social media, public relations, content creation, and events.●Works with internal analytic and insight groups to identify areas of product opportunity or weakness early on, to proactively address these situations with effective marketing actions, where I was able to improve our Net Promoter Score in all brands.●Monitors advertising trends, competitive analysis, develops and implement SOPs to ensure successful ROI. ●Keep a constant relationship and negotiation with PR agencies, digital media and vendors.●Provide direction, project management, and execution of the implementation of SEO and digital-focused strategies for several websites and digital products to increase traffic, engagement, and conversions●Manage seasonal marketing campaigns from planning and development through launch and reporting, focusing on a clear set of KPI’s.
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Marketing And Communications ManagerCenturion Restaurant Group Nov 2017 - PresentCoral Gables, Florida, Us●Define the global communication and marketing strategy of 3 brands, and manage the budget of the area ensuring optimization of the brand and profitability criteria.●Perform competitive analysis.●Follow-through the company's current marketing strategy for the assigned brand’s product, promotions and campaigns; and analyze its effectiveness through the calculation of ROI and KPIs. ●Create new strategies according to company’s objectives.●Define the communication tools for all points of sale, promoting traffic and customer loyalty by creating specific programs. ●Supervise the coherence of all communication and marketing actions in all channels (web, direct marketing, email, etc.)●Keep a constant relationship and negotiation with the media (PR agencies, digital media, mass media, events, etc.) ●Optimize SEO and SEM positioning strategies, manage the company's digital and social media action plan.●Manage, direct, supervise and lead the assigned marketing team.●Manage marketing communication initiatives; internal and external communications and special events promotions.●Act as a liaison between outside vendors and management.●Monitor advertising trends and budgets.●Guide and support management in marketing planning and public relations strategies to ensure alignment with objectives.●Create and implement Delivery, APP, Kiosk and Rewards Program
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Advisory Board MemberBusiness Women In Leadership Program At Florida International University Dec 2021 - PresentFort Lauderdale, Florida, Us -
Marketing Project ManagerLyoness International Dec 2016 - Nov 2017Buchs, Ch●Implement strategies and support key marketing Campaigns for US, Canada, Brazil, Mexico, and support 18 countries in Europe and Asia.●Lead the team and develop strategies through multiple channels, including E-mail Marketing, Social Media, Affiliate Marketing, Blog, CMS, SEO, Reporting, and Printing material.●Build effective and comprehensive project plans, including timeline, resources, budget, and risks.●Develop and maintain strong working relationships cross-functional partners & key stakeholders.●Responsible for the development, implementation, and expansion of strategies rooted in Social Media to deepen existing customer relationships, and engage, attract and acquire new customers and visitors to Lyoness.com.●Experience in Inxmail E-mail Marketing, A/B testing, Target segmentation, Content Management System for Website, Google Analytics, Hootsuite, website metrics, and reporting to ensure we meet marketing objectives.●Project management experience in a complex and fluid environment. -
Marketing Asst. ManagerLyoness International Feb 2015 - Dec 2016Buchs, Ch●Manage all marketing campaigns with different departments in US, Canada, Brazil, Mexico and the Headquarters in Austria to ensure successful project management.●Coordination and Interaction with departments in US, Canada, Brazil, Austria and Mexico to ensure successful project management●In charge of the development, implementation and expansion of strategies for social media to deepen existing customer relationships, acquire new customers and engage visitors which lead to increase fan base by 50% (Facebook, Google+, Instagram, Twitter, LinkedIn) ●Oversee the delivery of hundreds of elements necessary for project completion, keep the team organized and motivated●Ensure all initiatives are executed in accordance with the assigned schedule●Train and manage staff to meet goals and expectations●Work on Google Analytics, website metrics, A/B testing and reporting to ensure we meet marketing objectives●Maintain and enforce company values across the team●Responsible for web and online marketing projects ● Interaction with external marketing / digital agency resources● Monthly track marketing effectiveness and efficiency●Successfully manage marketing projects from start-to-end while meeting deadlines●Project management experience in a complex and fluid environment●Support the Company’s overall goals and oversee all aspects of implementation
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Marketing CoordinatorLyoness International Jan 2013 - Feb 2015Buchs, Ch●Prepare and implement marketing and advertising strategies for USA, Canada, Mexico & Brazil●Work cross-functionally with client's brands, technology teams, agencies, and multiple international merchants●Execute email marketing projects and campaigns from conception through deployment●Develop a customized, engaging and interactive social media experience, where I've been able to increase social fan base in all platforms by 50 percent (Facebook, Twitter and Pinterest, and WordPress)●Analyze and identify opportunities in key markets and implement targeted promotions●Oversee the delivery of hundreds of elements necessary for project completion, keep the team organized and motivated
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Web Producer/Digital MediaTelemundo/Nbcuniversal Sep 2012 - Dec 2012Miami, Florida, Us●Assist with the development, editing and creation of editorial content (text, photo and video) ●Publish on digital platforms video, interactive elements, while paying attention to functionality and user-experience.●Plan and implement innovative marketing ideas for Telemundo.com●Develop web strategies, social media campaigns and tactics●Track the usage of content by consumers and make data-driven decisions about future execution. -
Social Media CoordinatorTelemundo/Nbcuniversal May 2012 - Dec 2012Miami, Florida, Us●Execute strategies that support the network and created awareness to drive traffic to Telemundo.com●Develop a customized, engaging and interactive social media experience where I was able to increase social fan base in all platforms by 3 percent (+200,000) week over week (Facebook, Twitter, Instagram, Pinterest) ●Responsible for Social media inventory of more than 60 accounts of Telemundo
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Executive AssistantLegend Aerospace Dec 2010 - Sep 2012● Ensured purchase orders and deliveries are complete, submitted on time, and recorded in the data management system.● Handled telephone calls, scheduled appointments, and made travel arrangements for executive staff● Assisted with preparation of materials for meetings, presentations, and conferences● Reviewed all documents for accuracy, format and ensured proper approvals prior to release and distribution
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Director Of Public RelationsAlpha Kappa Psi Dec 2011 - Apr 2012Noblesville, Indiana, Us●Develop and manage online marketing campaigns for the chapter, effectively driving chapter awareness ●Liaison between chapters of different universities and responsible for keeping records of inter chapter contacts●Achieve a strong, visible social media presence in Twitter and Facebook. ●Promote fraternal events on campus throughout the year by social media and create media publications such as posters and flyers. -
Administrative AssistantTorres Insurance Agency Aug 2008 - Aug 2010● Electronically filed documents into MIS server● Handled the queries regarding systems and entry for new business, quotes, billing and endorsements● Drafted certificates for clients● Excellent in customer service, in which I was able to increase customer satisfaction by 20 percent● Dealt directly with policy holders following up on accidents and vehicle thefts● Mailed account information to customer on time to eliminate payment delays and penalties
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Sales RepresentativeCorbanet Sep 2007 - Aug 2008● Recruited and managed three Sales Representatives● Handled customer inquiries, complaints, billing questions and payment extension● Communicated with vendors via E-mail and resolved problems that took place within the firm● Minimized the late fees by processing and following up on suppliers payments
Diana Briceno, Mba Skills
Social Media
Social Media Marketing
Event Planning
Public Relations
Email Marketing
Customer Service
Spanish
Microsoft Office
Public Speaking
Powerpoint
Online Marketing
Digital Media
Online Advertising
Marketing Strategy
Photoshop
Bilingual
Networking
Digital Marketing
Editing
Microsoft Excel
Video Editing
Interactive Advertising
Marketing Reporting
Project Management
Social Media Integration
Affiliate Marketing
Wordpress
Marketing
Indesign
Microsoft Publisher
Google Analytics
Microsoft Powerpoint
Adobe Photoshop
Diana Briceno, Mba Education Details
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St. Thomas UniversityMaster Of Business Administration - Mba -
Florida International UniversityMarketing And Applied Communication
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Miami Dade CollegeBusiness Administration
Frequently Asked Questions about Diana Briceno, Mba
What company does Diana Briceno, Mba work for?
Diana Briceno, Mba works for Centurion Restaurant Group
What is Diana Briceno, Mba's role at the current company?
Diana Briceno, Mba's current role is Director of Marketing and Communications.
What is Diana Briceno, Mba's email address?
Diana Briceno, Mba's email address is dg****@****fiu.edu
What is Diana Briceno, Mba's direct phone number?
Diana Briceno, Mba's direct phone number is +418175*****
What schools did Diana Briceno, Mba attend?
Diana Briceno, Mba attended St. Thomas University, Florida International University, Miami Dade College.
What skills is Diana Briceno, Mba known for?
Diana Briceno, Mba has skills like Social Media, Social Media Marketing, Event Planning, Public Relations, Email Marketing, Customer Service, Spanish, Microsoft Office, Public Speaking, Powerpoint, Online Marketing, Digital Media.
Who are Diana Briceno, Mba's colleagues?
Diana Briceno, Mba's colleagues are Sabrina Sofía Martínez Mier, Arturo Daniel Niño, Griffin Tritto, Johan Garcia, Enrique Arce, Sergio Chahin, Patricia E. Ramos.
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