Diana Briceno, Mba Email & Phone Number

Florida, United States

Coral Gables, Florida, US

• Manage a dynamic marketing team responsible for driving growth across 15 locations in the U.S., including Bulla Gastrobar, Pisco y Nazca, Havana Harry’s, and Beehive Kitchen.
• Lead the development and execution of global communication and marketing strategies for four prominent brands, overseeing budget allocation to optimize brand visibility and profitability.
• Drive the creation and implementation of marketing plans, ensuring projects are delivered within budget constraints while maximizing profitability.
• Direct the development of impactful product launch campaigns across digital and traditional channels, facilitating brand growth and engagement.
• Oversee all aspects of collateral projects, including design, printing, direct mail, email marketing, social media, PR, content creation, and events, to enhance brand presence and customer engagement.
• Collaborate closely with internal analytics teams to identify product opportunities and weaknesses, proactively addressing them with effective marketing actions to improve Net Promoter Scores across all brands.

Coral Gables, Florida, US

• Define the global communication and marketing strategy of 4 brands, and manage the budget of the area ensuring optimization of the brand and profitability criteria.
• Direct the marketing team for Bulla Gastrobar, Pisco y Nazca, Havana Harry’s, and Beehive Kitchen with 14 locations across the U.S.
• Oversee the development of marketing plans, ensures that projects are executed to budget, and profitability is maximized.
• Lead the development of product launch campaigns, for both digital and traditional advertising channels.
• Implement the execution of all collateral projects, including printing, design, direct mail, email marketing, restaurant materials, social media, public relations, content creation, and events.
• Works with internal analytic and insight groups to identify areas of product opportunity or weakness early on, to proactively address these situations with effective marketing actions, where I was able to improve our.

Coral Gables, Florida, US

• Define the global communication and marketing strategy of 3 brands, and manage the budget of the area ensuring optimization of the brand and profitability criteria.
• Perform competitive analysis.
• Follow-through the company's current marketing strategy for the assigned brand’s product, promotions and campaigns; and analyze its effectiveness through the calculation of ROI and KPIs.
• Create new strategies according to company’s objectives.
• Define the communication tools for all points of sale, promoting traffic and customer loyalty by creating specific programs.
• Supervise the coherence of all communication and marketing actions in all channels (web, direct marketing, email, etc.)

Fort Lauderdale, Florida, US

Buchs, CH

• Implement strategies and support key marketing Campaigns for US, Canada, Brazil, Mexico, and support 18 countries in Europe and Asia.
• Lead the team and develop strategies through multiple channels, including E-mail Marketing, Social Media, Affiliate Marketing, Blog, CMS, SEO, Reporting, and Printing material.
• Build effective and comprehensive project plans, including timeline, resources, budget, and risks.
• Develop and maintain strong working relationships cross-functional partners & key stakeholders.
• Responsible for the development, implementation, and expansion of strategies rooted in Social Media to deepen existing customer relationships, and engage, attract and acquire new customers and visitors to Lyoness.com.
• Experience in Inxmail E-mail Marketing, A/B testing, Target segmentation, Content Management System for Website, Google Analytics, Hootsuite, website metrics, and reporting to ensure we meet marketing objectives.

Buchs, CH

• Manage all marketing campaigns with different departments in US, Canada, Brazil, Mexico and the Headquarters in Austria to ensure successful project management.
• Coordination and Interaction with departments in US, Canada, Brazil, Austria and Mexico to ensure successful project management
• In charge of the development, implementation and expansion of strategies for social media to deepen existing customer relationships, acquire new customers and engage visitors which lead to increase fan base by 50%.
• Oversee the delivery of hundreds of elements necessary for project completion, keep the team organized and motivated
• Ensure all initiatives are executed in accordance with the assigned schedule
• Train and manage staff to meet goals and expectations

Buchs, CH

• Prepare and implement marketing and advertising strategies for USA, Canada, Mexico & Brazil
• Work cross-functionally with client's brands, technology teams, agencies, and multiple international merchants
• Execute email marketing projects and campaigns from conception through deployment
• Develop a customized, engaging and interactive social media experience, where I've been able to increase social fan base in all platforms by 50 percent (Facebook, Twitter and Pinterest, and WordPress)
• Analyze and identify opportunities in key markets and implement targeted promotions
• Oversee the delivery of hundreds of elements necessary for project completion, keep the team organized and motivated

Miami, Florida, US

• Assist with the development, editing and creation of editorial content (text, photo and video)
• Publish on digital platforms video, interactive elements, while paying attention to functionality and user-experience.
• Plan and implement innovative marketing ideas for Telemundo.com
• Develop web strategies, social media campaigns and tactics
• Track the usage of content by consumers and make data-driven decisions about future execution.

Miami, Florida, US

• Execute strategies that support the network and created awareness to drive traffic to Telemundo.com
• Develop a customized, engaging and interactive social media experience where I was able to increase social fan base in all platforms by 3 percent (+200,000) week over week (Facebook, Twitter, Instagram, Pinterest)
• Responsible for Social media inventory of more than 60 accounts of Telemundo

• Ensured purchase orders and deliveries are complete, submitted on time, and recorded in the data management system.
• Handled telephone calls, scheduled appointments, and made travel arrangements for executive staff
• Assisted with preparation of materials for meetings, presentations, and conferences
• Reviewed all documents for accuracy, format and ensured proper approvals prior to release and distribution

Noblesville, Indiana, US

• Develop and manage online marketing campaigns for the chapter, effectively driving chapter awareness
• Liaison between chapters of different universities and responsible for keeping records of inter chapter contacts
• Achieve a strong, visible social media presence in Twitter and Facebook.
• Promote fraternal events on campus throughout the year by social media and create media publications such as posters and flyers.

• Electronically filed documents into MIS server
• Handled the queries regarding systems and entry for new business, quotes, billing and endorsements
• Drafted certificates for clients
• Excellent in customer service, in which I was able to increase customer satisfaction by 20 percent
• Dealt directly with policy holders following up on accidents and vehicle thefts
• Mailed account information to customer on time to eliminate payment delays and penalties

• Recruited and managed three Sales Representatives
• Handled customer inquiries, complaints, billing questions and payment extension
• Communicated with vendors via E-mail and resolved problems that took place within the firm
• Minimized the late fees by processing and following up on suppliers payments

Master Of Business Administration - Mba

Bachelor'S Degree, Public Relations, Advertising, Marketing And Applied Communication

Associate In Arts, Business Administration