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Forward thinking leader with a proven track record of successfully bringing next generation products, services and technologies to market. Evidence-based decision maker with a strong combination of strategic and creative thinking, detailed tactical planning and project management expertise. Outstanding analytical skills, strong experience interpreting test results and drawing conclusions. Strong ability to translate business strategy to customer facing digital experiences. Diverse background in digital strategy, product management, marketing and operations.
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Co-Founder, CeoArbolBuffalo, Ny, Us -
Co-Founder, CeoArbol Jan 2022 - PresentArbol is a seamless, all-in-one solution that integrates every aspect of student financial services—financial aid, scholarships, tuition, and personal finances. By simplifying the financial journey for students and equipping institutions with data-driven insights, we empower colleges and universities to proactively remove barriers, improve retention, and enhance operational efficiency.As Co-Founder and CEO, I lead our mission to partner with institutions in transforming the financial experience for students. My focus is on driving strategic growth, fostering innovation, and ensuring Arbol delivers measurable outcomes for the colleges and universities we serve. Together, we’re redefining what it means to support student success. -
Adjunct ProfessorHilbert College Aug 2022 - PresentHamburg, Ny, Us -
Vice President, Operations & Finance (Acting Coo)Kangarootime Jan 2021 - Jan 2022Buffalo, New York, UsKangarootime is a fast growing venture-backed start-up in the early education technology sector based in Buffalo, NY. The company helps childcare providers focus deepening relationships with their families and optimize their business by automating their back office processes and providing family engagement tools.Our childcare management software is digitizing the early education classroom via features including billing, payment processing, parent communication and more. The platform offers tuition collection management, 100% paperless, check-in and out, messaging and picture sharing and employee management.As VP, Operations & Finance, I scale up our people, processes and systems along side our go-to-market strategy, while taking direct responsibility for operations, customer success, international and vendor management. I run the day-to-day operations in order to allow our CEO to focus onfundraising, thought leadership, and evangelizing the vision. I also assess our current financial state to ensure that day to day decisions are made based on accurate data as well as experienced in future planning and projections. Report to CEO.Responsibilities:- Partner with the management team and board of directors to create the strategicthree year plan to scale to $50MM ARR and implement new processes and approaches to achieve it.- Deliver agreed performance within budget. Performance includes P&L, ARR, churn, GMV, market share, and NPS targets.- Develop and implement a strategic plan for a rapid scaling of operational capacity throughautomation, process improvements or other productivity measures while maintaining highquality standards, rapid response times, high reliability and cost effective operations.- Lead the performance management process that measures and evaluates progress against goals.- Manage and direct company operations to meet budget and other financial goals.- Oversee the operations, customer success and international functions. -
Senior Product Manager, Fintech & AnalyticsKangarootime Oct 2019 - Jan 2021Buffalo, New York, UsKangarootime is a fast-growing, venture-backed startup transforming the early education sector through its childcare management software, which automates billing, payment processing, parent communication, and back-office operations.As Senior Product Manager, Fintech & Analytics, I led the development and optimization of fintech products and analytics tools, empowering childcare providers to manage their finances more effectively and deepen engagement with families. My role focused on driving product innovation, aligning with market needs, and enhancing data-driven decision-making for our users.Key Achievements & Responsibilities:- Defined and executed the product roadmap for fintech and analytics, aligning with company objectives and user needs.- Led cross-functional teams, including engineering, design, and marketing, to deliver new features and improvements that drove customer satisfaction and adoption.- Spearheaded the development of payment processing and billing solutions, increasing revenue reliability and improving the user experience for childcare providers.Enhanced analytics capabilities, providing actionable insights to customers for better business decision-making.- Conducted market research and user feedback sessions to identify pain points and opportunities, translating insights into product enhancements.- Supported the go-to-market strategy by collaborating with sales and customer success teams to ensure seamless feature rollouts and adoption.- Through a focus on innovation and user-centric design, I contributed to Kangarootime’s mission of digitizing the early education sector and improving financial outcomes for childcare providers. -
Vice President, InnovationM&T Bank Feb 2019 - Oct 2019Buffalo, New York, UsM&T Bank is a leading financial institution headquartered in Buffalo, New York, with assets totaling $119.9 billion as of December 31, 2019.As Vice President, Innovation, I worked across the organization to identify, develop, and implement transformative ideas and technologies to drive the bank’s growth and evolution. Collaborating with key departments, including Digital, IT, Enterprise Data, and Marketing, I played a pivotal role in uncovering opportunities, fostering collaboration, and positioning the Retail Bank for success in a rapidly changing financial landscape.Key Achievements & Responsibilities:- Partnered with Fintech companies to evaluate emerging technologies and assess their potential to enhance M&T Bank’s capabilities and customer experience.- Facilitated meetings and events to educate senior leaders on advancements in technology and their impact on the financial industry.- Acted as a business lead for strategic initiatives during their incubator stage, ensuring momentum and focus when dedicated resources were unavailable.- Centralized innovation research, creating a more streamlined process for sharing insights across the Retail Bank and other Lines of Business.- Inspired a culture of change and innovation within the Retail Bank, driving awareness and adoption of cutting-edge solutions.- Reported directly to the Head of Strategy, contributing to high-level decision-making and organizational direction.- Through this role, I empowered M&T Bank to remain competitive in the evolving financial services sector, bridging the gap between traditional banking and emerging innovations. -
Digital Product Manager, Chat, Messaging & Conversational AiHsbc Dec 2015 - Feb 2019London, GbHSBC is one of the world’s largest banking and financial services organizations, serving over 40 million customers across 64 countries through Wealth and Personal Banking, Commercial Banking, and Global Banking and Markets.As Digital Product Manager for Chat, Messaging, and Conversational AI, I led the development and delivery of digital banking products, driving innovation and operational efficiency. Collaborating with cross-functional teams, including Digital, IT, Contact Center Operations, and Global Digital, I spearheaded initiatives that enhanced customer experience, optimized costs, and positioned HSBC as a leader in conversational banking technologies.Key Achievements & Responsibilities:- Launched and scaled digital products such as live chat, live share, messaging, chatbots, and artificial intelligence, delivering over $3.5M in cost savings within three years.- Recognized as HSBC’s Digital Employee of the Year (2017) for outstanding contributions to digital transformation.- Partnered with Contact Center leadership to scale live chat support from 20 to 100+ FTE, ensuring parity with voice channel services.- Migrated 31% of customer interactions from phone to live chat, reducing cost-per-contact by $1.05 and improving operational efficiency.- Designed and introduced a chatbot solution that addressed common banking queries, navigation assistance, login issues, and product recommendations, reducing average chat time by 50%.- Shifted 15% of chat interactions from live agents to bots, achieving a cost-per-contact reduction of $2.88 while maintaining high CSAT levels.- Defined strategy, objectives, and roadmaps for emerging technology initiatives in collaboration with executive leadership.- Through these efforts, I advanced HSBC’s digital banking capabilities, enhancing customer engagement while driving significant cost efficiencies and scalability across channels. -
Digital Marketing ManagerBasil Marketing Group Aug 2014 - Oct 2015Basil Marketing Group is a full service automotive advertising agency that creates new promotional ideas, designs print, radio, television, digital and social plans, conducts advertising campaigns, and commissions research and surveys for the Basil Family of Dealerships.Served as an integral member of the marketing team in developing marketing strategies, identifying branding opportunities, monitoring emerging trends and evaluating success using modern web metrics. Responsible for putting plans and processes in place for successful execution of digital marketing strategies, social media strategies, email marketing initiatives and conversion rate optimization. Manage annual digital marketing budget. Report to Marketing Director.
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Digital Marketing ConsultantFreelance Consultant Aug 2010 - Aug 2014Advised clients on digital marketing, product management, online merchandising, user experience and strategies to improve customer acquisition, conversion and retention rates. Key Clients: Sterling Optical, Fowler’s ChocolatesDefined digital roadmap and strategy for a dozen local brands. Increased online sales for a local chocolate retailer by 74% YOY via Facebook advertising & email blasts. Increased Online Shopper to Sale Ratio by 20% from A/B testing and merchandising improvements to online product catalog. Drove in-store sales by 25% using event marketing via social media. Increased brand awareness and engagement via Facebook advertising and paid media. Integrated website analytics, chat and CRM platforms giving full visibility into consumer behavior.
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Operations/Human ResourcesDelaware North Mar 2013 - Dec 2013Buffalo, Ny, UsDelaware North is a $3 billion global food service and hospitality company with operations spanning hotels & resorts, sporting venues, airports, gaming and entertainment. The company has 100+ sites and over 60,000 employees globally. Sportservice has 40+ sites and over 25,000 associates. -
Operations/Human Resources InternshipDelaware North Oct 2012 - Feb 2013Buffalo, Ny, UsDelaware North is a $3 billion global food service and hospitality company with operations spanning hotels & resorts, sporting venues, airports, gaming and entertainment. The company has 100+ sites and over 60,000 employees globally. Sportservice has 40+ sites and over 25,000 associates.
David Gonzalez Skills
David Gonzalez Education Details
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Canisius UniversityFinance -
Buffalo State UniversityBusiness Administration
Frequently Asked Questions about David Gonzalez
What company does David Gonzalez work for?
David Gonzalez works for Arbol
What is David Gonzalez's role at the current company?
David Gonzalez's current role is Co-Founder, CEO.
What is David Gonzalez's email address?
David Gonzalez's email address is dg****@****ail.com
What is David Gonzalez's direct phone number?
David Gonzalez's direct phone number is +171681*****
What schools did David Gonzalez attend?
David Gonzalez attended Canisius University, Buffalo State University.
What are some of David Gonzalez's interests?
David Gonzalez has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Human Rights, Health.
What skills is David Gonzalez known for?
David Gonzalez has skills like Digital Marketing, Email Marketing, Social Media Strategist, Digital Strategy, Seo, Social Media Marketing, Strategy, Microsoft Excel, Cms, Google Analytics, Powerpoint, E Commerce.
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