Denise Gorodscy Email & Phone Number

Sao Paulo, Sao Paulo, Brazil

Ramat Hasharon, Tel Aviv, Israel

São Paulo, São Paulo, Brazil

• Monitoring of cash flow, financial control with control goals, monitoring of expenses and efforts to reduce costs;
• Implementation of policies to increase revenue through cross selling and up selling techniques implemented with dentists and salespeople;
• Continuous training of the sales and service team to teach best practices in online and face-to-face sales and service, creating experiences and realizing dreams and resolving conflicts with customers;
• Management of the daily routine of the clinic, solving specific problems that are escalated and that were not possible to be solved by the other employees;

São Paulo, Brazil

• Monitoring the company's cash flow, validating bank reports and controlling partnerships;
• Management of customer service departments, accounts payable and receivable and personnel department;
• Analysis for the implementation of management and financial control models for various departments with a focus on increasing productivity and reducing costs.

São Paulo, Brazil

• Initiation and monitoring of a management shock project for the professionalization of the company, increase in revenue through cross selling and up selling techniques implemented with the operation professionals and.
• Implementation of a matrix cost model for financial management, with targets for controlling and monitoring expenses through specific KPIs for each cost group, making monthly presentations to the Board of Directors and.
• Budget development, planning and financial monitoring by areas and business units.
• Implementation of a matrix customer service methodology, where a professional identified opportunities that could be attended by others and thus generate greater customer loyalty with the company;
• Financial and strategic planning and development of the group's new company (Anjos do Wod), focused on brand licensing, training and professionalization in sales and marketing techniques.

São Paulo, Brazil

• Responsible for the Marketing area, working in the creation, execution and evaluation of department projects;
• Management of investments and projects in Media, Merchandising and POS actions, carrying out actions and campaigns together with clients;
• Definition and monitoring of billing targets and demand for new lines and products;
• Conducting buyer profile studies and understanding the purchase cycle for licensing brands such as the 2014 World Cup and Rock in Rio;

São Paulo, Brazil

• Development and implementation of the strategic plan, controlling the company's results and indicators;
• Content creation for internal and external presentations, involving strategy and conceptual approach;
• Preparation of market research and studies, to survey trends and market cycles, possible consumer profiles and benchmarks;
• Preparation of management reports for the company's partners and investors, supporting decision-making.

• Business plan elaboration and E-commerce implementation planning;
• Choice and monitoring of the designer's work for layout design, choice of hosting platform and assembly of sales, payment, logistics and after-sales flows and processes;
• Curation, negotiation and purchase of the entire product line, with negotiations with suppliers to keep a low stock and a supply according to demand to avoid disruptions;
• Launch of E-commerce, management of daily sales and after-sales routines.

São Paulo, Brazil

• Conducting market analysis to identify opportunities, market and consumer trends, competition analysis, Market Share and Portfolio Analysis;
• Control of the area's budget, ensuring trade off between quality x costs x operational efficiency and carrying out all phases of the projects according to the objectives determined by the company;
• Routine development of periodic issuance of market performance monitoring reports (weekly reports), promoting monitoring of campaigns effectiveness and monitoring of action plans with a focus on performance indicators.
• Interface with several business areas, obtaining multidisciplinary support for the preparation of marketing plans, resulting presentations and diverse analyses;
• Relationship with research institutes, to create campaigns and surveys, using methodologies for monitoring and speeding up all stages of the processes, ensuring reliable KPIs and detailed schedules.

São Paulo, Brazil

• Administração das rotinas da área de Marketing relacionadas ao desenvolvimento e controle de purchase orders e cadastramento de fornecedores;
• Organização e controle de relatórios de acompanhamento de vendas
• Suporte na elaboração dos planos de marketing e publicidade.

São Paulo, Brazil

• Support in the development and implementation of marketing plans and product launches;
• Formulation of competitive analysis through image and information research in various media.

Master Of Business Administration (M.B.A.)

Education record