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As a seasoned growth marketing leader with over 9 years of expertise in driving revenue through innovative demand generation strategies, I specialize in helping B2B SaaS companies scale. My deep experience spans across marketing automation, full-cycle demand generation, pipeline optimization, and sales alignment. I've consistently delivered 33%+ YoY pipeline growth by leveraging platforms like Salesforce, HubSpot, and Marketo to build data-driven strategies that maximize ROI and enhance customer engagement.I thrive in cross-functional environments, working closely with sales, content, and development teams to execute multi-channel campaigns that elevate brand visibility, accelerate MQL-to-SQL conversion, and nurture leads across the entire funnel. My focus is always on optimizing marketing efforts to directly contribute to bottom-line revenue growth. I'm passionate about empowering teams, driving performance through metrics, and applying a data-first approach to demand generation.Key Specialties:Growth Marketing StrategyDemand Generation & Lead NurturingCross-Functional LeadershipMarketing Automation (Salesforce, HubSpot, Marketo)Pipeline Ownership & OptimizationCampaign Performance AnalyticsB2B SaaS GrowthLet's connect to discuss how I can help drive growth for your organization!
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Sr. Growth Marketing ManagerFusionwareTucson, Az, Us -
Sr. Growth Marketing MangerNic Map Vision Nov 2023 - PresentRaleigh, North Carolina, Us• Spearheading multi-channel demand generation initiatives (email, SEO/SEM, webinars), driving pipeline contribution and significantly improving MQL-to-SQL conversions.• Optimized automation workflows, enhancing lead nurturing processes and increasing conversion rates.• Partnered with sales and product teams to create targeted content, customer engagement and awareness.• Established advanced reporting and analytics frameworks that increased the visibility of marketing ROI and enabled data-driven decision-making. -
Sr. Growth Marketing ManagerCroptrak Sep 2020 - Jun 2023Tucson, Arizona, Us• Led end-to-end demand generation strategies, driving 33% YoY revenue growth and increasing lead generation by 50% through Salesforce and HubSpot automation.• Boosted pipeline by 50% through comprehensive multi-channel marketing efforts (events, digital campaigns, and SDR enablement), improving lead flow and sales velocity.• Implemented A/B testing and campaign optimization strategies, providing data-driven insights that increased campaign performance by 20%.• Collaborated cross-functionally to execute initiatives that resulted in higher retention rates and stronger customer engagement. -
Marketing Development ExecutiveSimpleview Jun 2019 - Aug 2020Tucson, Arizona, Us• Drove 30% growth in inbound leads through SEO/SEM optimization and targeted demand generation campaigns in the tourism industry.• Partnered with sales and content marketing teams to develop compelling messaging and content that enhanced lead generation efforts.• Increased marketing ROI by optimizing campaign strategies and continuously monitoring performance metrics. -
Member Development ExecutiveLawlytics Jan 2019 - Jun 2019Scottsdale, Arizona, Us• Created and executed marketing strategies that increased trial conversions, driving growth within the legal SaaS vertical.• Collaborated with the product team to optimize trial experiences, contributing to higher customer acquisition rates. -
Marketing ManagerConnect Coworking Nov 2017 - Jan 2019Tucson, Arizona, UsDevelop and managed online marketing campaigns, including launches. Produced and curated engaging content, developed content calendar and created unique social media voice. Drove brand awareness, engagement and traffic. Continuously promoted and monitored online public relations. Assessed strategies to determine rate of return and potential for optimization. -
Sales And Marketing CoordinatorConnect Coworking Jun 2017 - Nov 2017Tucson, Arizona, Us
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Digital Marketing SpecialistAbbott Media Productions Llc Feb 2015 - Jan 2017Tucson, Arizona, UsManaged company web presence and site to promote AMP services and branding, insuring accuracy of information and ease of visitor use. Developed and managed communications strategies including e-newsletters, social media posting, direct mail, partner sites, and Google AdWords. Produced marketing reports of monthly statistics.
Daniel Owens Skills
Daniel Owens Education Details
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Southern New Hampshire UniversityMarketing
Frequently Asked Questions about Daniel Owens
What company does Daniel Owens work for?
Daniel Owens works for Fusionware
What is Daniel Owens's role at the current company?
Daniel Owens's current role is Sr. Growth Marketing Manager.
What is Daniel Owens's email address?
Daniel Owens's email address is da****@****rak.com
What is Daniel Owens's direct phone number?
Daniel Owens's direct phone number is +152032*****
What schools did Daniel Owens attend?
Daniel Owens attended Southern New Hampshire University.
What are some of Daniel Owens's interests?
Daniel Owens has interest in Children, Law Enforcement.
What skills is Daniel Owens known for?
Daniel Owens has skills like Marketing, Online Marketing, Sales, Social Media, New Business Development, Marketing Strategy, Social Media Marketing, Customer Engagement, Digital Media, Sales Management Coaching, Search Engine Optimization, Pay Per Click.
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