Dave Poulos Email & Phone Number

Senior Marketing Executive experienced in optimizing market performance for global and national profit and non-profit entities. Authored an award-winning marketing book. Expertise in driving brand awareness, fostering business growth, and enhancing customer engagement and retention. Proven ability to help a company realize its strategic vision. Track record of achieving double and triple-digit gains in key performance metrics, such as revenue, market share, customer acquisition, and retention. Adept at optimizing marketing operations and organizations. Skilled at consulting with various departments across an organization. Clients included American Airlines, Coca-Cola, Mastercard, National Geographic, and other prominent US companies. Seeking CMO, VP Marketing, Director, or a Senior Marketing Leader position. ►Areas of Expertise• Healthcare• Digital• Technology & Tools• Trade Associations• Media & PR• Market Research & Analysis• CPG• Forecasting• Strategy• Demand Generation• Budget Management• Data & Analytics

Listed skills include Marketing Strategy, Marketing Communications, Advertising, Marketing, and 27 others.

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  Chief Marketing Officer

  Granite Partners, Llc

  Oct 2006 - Present

  Granite Partners is a research-based marketing consulting firm, named one of SmartCEO Magazine’s Top 100 Best Run Companies. Assorted client results:• Raised market share of multi-business buildings in 5 key cities by 26% for a national $780M broadband communication network provider and increased customer acquisition by 17% and revenue by $15M annually.• Transformed a newly launched broadband internet service provider from local to national reach, achieving revenue of 400% YoY. Expanded footprint to 6 adjacent states and significantly improved close and appointment rates, leading to tripled annual recurring revenue (ARR) in just 4 years.• Repositioned the brand and developed a direct outreach strategy, effectively aligning sales and marketing with fulfillment.• Assessed penetration and brand position through a comprehensive 5-city research program and strategically applied analytical insights to pivot messaging and collateral, effectively focusing on the service speed to multiply sign-up rates by 23%.• Developed a comprehensive data-driven outreach marketing plan for a successful re-branding campaign, resulting in a remarkable 34% increase in marketing efficiency.• Secured 34% of new client assets by deploying a data-driven marketing program and effectively driving awareness among 5 target audiences.• Generated $600K in annual revenue over and above expenses, producing $20M in lifetime revenue, gained 63 new clients, and doubled web traffic.